Joseline Davison

Email: abprtt@r.postjobfree.com

Address: *** ******* ****

City: Escondido

State: CA

Zip: 92025

Country: USA

Phone: 949-***-****

Skill Level: Experienced

Salary Range: $40,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

JOSELINE L. DAVISON, APR

215 Tampico Glen, Escondido, CA 92025

949-***-**** abprtt@r.postjobfree.com

KEY STRENGTHS AND ABILITIES

aa Public relations professional with Health Insurance, Nutrition, Health and Wellness, Biotechnology Corporate, and Agency experience.

aa Expert writer knowledgeable in Associated Press (AP), American Medical Association (AMA) and Search Engine Optimization writing guidelines.

aa Accredited in Public Relations by the Public Relations Society of America.

EXPERIENCE

SEO Copywriting Services

Owner aaa June 2012 to present

Freelance writer providing search engine optimized copywriting, editing, and proofreading services for small businesses.

AL International, Inc.

Communications Manager aaa March 2011 to June 2012

Developed marketing collateral for $40M global direct marketing company specializing in nutritional supplements and consumer packaged goods to support a healthy lifestyle.

aa Wrote print and online sales and marketing copy, including advertisements, flyers, e-cards, emails, customer letters, web pages, brochures, and press releases.

aa Ghostwrote weekly nutrition and small business newsletter on behalf of the Chief Executive Officer/Chairman of the Board and the Vice President of Marketing.

aa Project managed major revision of Corporate and subsidiary (www.youngevity.com) web sites.

aa Wrote health claims for dietary supplements in compliance with FDA labeling requirements and FTC advertising regulations.

aa Managed Facebook corporate pages and groups.

Metagenics, Inc.

Public Relations and Social Media Specialist aaa January 2007 to December 2011

Managed public relations for $200M developer of professional-grade dietary supplements and lifestyle therapies to treat chronic health conditions such as obesity, diabetes and cancer.

aa Conducted media relations; wrote press releases, fact sheets, executive bios, Q&As, and award submissions.

aa Monitored media coverage and managed public relations database.

aa Ghostwrote bylined articles on behalf of Chief Science Officer and product development team.

aa Wrote weekly blog for www.StopChronicDisease.com social media site connecting individuals with lifestyle medicine practitioners.

Las Palmas Homeowners Association

Newsletter Editor (Volunteer Position) aaa October 2005 to January 2007

As member of HOA board, wrote and designed monthly association newsletter with the overall purpose of community building. Publicized board meetings, explained major expenditures and rationale for assessments, promoted community events and advertised member services.

Metagenics, Inc.

Marketing Copywriter aaa August 2004 to October 2005

Wrote research reviews, press releases, web pages, flyers, brochures and newsletter articles. Ensured scientific accuracy and compliance with FDA and FTC regulations.

Scott Public Relations

Account Executive aaa April 2003 to August 2004

Account executive for Southern Californiaaaas largest privately held PR agency specializing in health care, insurance and technology. Wrote press releases, secured interviews and speaking engagements, and ghostwrote bylined articles and speeches.

Pacific Life

Public Relations and Marketing Communications Manager aaa January 1993 to April 2003

Oversaw marketing communications and media relations on behalf of employee benefits division of Californiaaaas largest mutual life insurer.

aa Developed promotional and enrollment materials for corporate health insurance plans.

aa Worked closely with Sales Team to develop tailored communications for large corporate, government, and association clients.

aa Wrote employee newsletters, customer service letters, press releases, and annual reports.

aa Ghostwrote 20+ bylined articles and interviews in key trade and opinion leader media.

aa Conducted competitive research for Multiple Employer Trust division.

EDUCATION

aa FirstLine TherapyA(R) - Completed Coordinator Training for lifestyle change program clinically proven effective for treatment of type 2 diabetes, hypertension and other lifestyle-related chronic conditions.

aa Health Insurance Privacy and Administration Act (HIPAA) - Completed basic certification required of all covered entity employees.

aa University of California, Irvine - BS, Economics and Political Science.

aa Pacific Life Academy - Completed management training courses (Word Management, Market Conduct, Finance 101, Presentation Skills, Workplace Sensitivity).

DESIGNATIONS

APR - Accredited in Public Relations by the Public Relations Society of America

Inaugural Member - Health Insurance Association of America Grassroots Roundtable

AFFILIATIONS

Public Relations Society of America, National and San Diego Chapter

TECHNICAL SKILLS

Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Acrobat. Basic knowledge of HTML, WordPress.

KEYWORDS

Health and wellness, chronic disease, search engine optimization, lifestyle medicine, AP/AMA-style writing.

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