Sales Marketing

David McGlynn

Email: *********@********.***

Address: **** ****** ***. #**

City: Cincinnati

State: OH

Zip: 45206

Country: USA

Phone: 508-***-****

Skill Level: Director

Salary Range: $135,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DAVID M. MCGLYNN

2100 SINTON AVE. #17 CINCINNATI OH 45206

508-***-**** * E-MAIL: *********@********.***

http://www.linkedin.com/pub/david-mcglynn/3/180/248

http://www.blackboxmktg.com

GLOBAL MARKETING, ADVERTISING & STRATEGIC PLANNING EXPERT

I am a marketing, advertising and strategic planning, consumer brands engagement expert. I have 20 years of strategic business & marketing planning, field marketing, communications, brand management, creative campaign design, business development and sales consulting experience with 20+ Fortune 1000 brands. I excel at building & motivating high performance field-based marketing teams for Fortune 1000 companies. I have international business and large team management experience directing marketing teams up to +600 in the U.S., Canada, Europe, Australia and Asia; including opening marketing offices in Toronto, London, Dusseldorf and Adelaide.

I am a results-oriented leader with a proven track record of significant shareholder return compounded sales growth, ROI management, defining consumer value and change management integration success with global brands in the QSR/restaurant, grocery/retail/distribution, office products/technology/business print solutions/facilities/furniture & logistics, healthcare, energy, airlines, CPG and start-up sectors. I have significant change management, franchisee & sales consulting, team leadership & motivation, coaching & developing and mentoring experience.

I have created a set of customer engagement models & a -go-to-market- marketing process that quantifies field information and translates it into insights that optimize organizational performance, productivity & team collaboration. I am an experienced collaborator & presenter to senior leaders, corporate executives, board members, major donors, new business prospects and field leadership. I am a creative, complex problem-solver and an action-oriented, consultant -minded expert who is passionate, energetic and a one-of-kind, transformational leader.

KEY ACCOMPLISHMENTS & LEADERSHIP RECOGNITION

* Closed $2,000,000 of new business in a six month period in 2011 for G2 as the U.S. Group Operations Director.

* Drove a +10% top-line sales increase over 3 years for Staples, Inc. as the National Field Marketing Director by creating a unique customer/sales engagement strategic marketing plan for a $6 billion B-to-B business.

* -This is the first time someone has shown me how marketing has had a tangible impact on growing my business. Field Marketing is one of our key competitive differentiators. You have fundamentally changed the way our sales and marketing teams work together acquiring & implementing new business and growing existing business.-

- Staples B2B Sales EVP

* Achieved a +7.5% system-wide, same store sales increase in 2 years as the Global Field Marketing Director for Subway Restaurants, by developing and executing advertising and marketing plans for an $8 billion restaurant business and directing a $260 million media budget in partnership with 40 agencies worldwide.

* -Getting things done in a franchise organization is uniquely challenging and Dave can do it better than anyone I know. His tremendous energy and enthusiasm - coupled with solid marketing expertise enables him to turn a large disparate group into a cohesive marketing machine. He is a superb recruiter, team leader, presenter and problem solver... a truly invaluable asset to the organization. Highly recommended.-

- Kim Hennig, Director of Brand Management - Subway Restaurants

* Grew same store sales +12.5% (vs. 6.9% company average) and two-year transactions +11.0% (vs. 3.5% company average) in 2 years for Yum Brands! (Taco Bell, KFC, Pizza Hut & Long John Silver`s) as a Regional Marketing Manager.

* The Northeast Region ranked #1 nationally in both same store sales and customer transactions for two years.

* Increased pre-packaged ice cream sales +35% (vs. control and the highest in the company) at Friendly`s Ice Cream by designing a building layout and merchandising program as part of a restaurant revitalization project.

* -Dave is a highly experienced results oriented guy. He is a strong strategic thinker and a great people motivator/manager. I would unconditionally recommend Dave for any position he is interested in.-

- Scott Colwell, VP of Marketing - Friendly Ice Cream Corporation

EXPERIENCE & RESPONSIBILITIES

BLACK BOX MARKETING + EXPERIENCE Cincinnati, OH

CHIEF EXECUTIVE OFFICER & FOUNDER 03/12 - PRESENT

Started a project-based boutique marketing services & consulting practice to offer organizations, brands and non-profits the ability to create more meaningful, authentic and interactive consumer experiences that inspire quantifiable action, brand loyalty and sales results. Apply crowd sourcing and -immersion & applied experience- principles + technology in our strategic approach & execution.

* Create compelling, 5-sense, immersive event experiences for non-profits organizations including: Village Life Outreach Project & Holy Cross alumni groups.

* Consult with organizations to assess field marketing teams and marketing operations infrastructure capabilities focused on organizational improvement & productivity, internal collaboration, communication and performance.

* Partner with organizations to improve sponsorships, sponsorship activations & on-site program execution.

* Guest lecturer at University of Cincinnati for the MBA marketing program & assist with MBA student career counseling.

VILLAGE LIFE OUTREACH PROJECT Cincinnati, OH

MARKETING CHAIR ADVISOR TO THE EXECUTIVE DIRECTOR 2/11 - 10/12

Led the marketing, communications & event management efforts for the non-profit organization.

* Directed the community outreach initiatives including event planning, event management, fundraising & on-site execution.

* Was the Executive Producer & Director for annual fundraiser/gala event (9/21/12) which included 400 attendees and raised $75,000 (the most in organization`s history).

* Worked with the Executive Director as an advisor to develop the framework for the three year strategic plan, mission, vision and plan & prepare content for quarterly Board of Director meetings.

* Directed and mentored University of Cincinnati graduate students & volunteers working on projects for the organization.

G2 ADVERTISING/ WPP Cincinnati, OH

U.S. GROUP OPERATIONS DIRECTOR GENERAL MANAGER OF CINCINNATI OFFICE 9/10 - 12/11

Led the growth and development of G2`s experiential marketing operations group and new business support efforts in United States working with clients such as Southwest Airlines, Waste Management, Aetna Healthcare, New Castle Brown Ale and Xcel Energy worth over $10MM in annual billing.

* Directed day-to-day operations & management of the Cincinnati office including all P&L responsibilities, field operations, in-market client management, strategic direction and operations organizational structure.

* Managed a 150-person field merchandising & marketing team responsible for all aspects of client communications, in-store retail merchandising, customer engagement, product launches, sales and reporting.

* Executive Producer for multi-million dollar marketing programs and nationwide promotional tour events for all clients. This includes producing online TV shows, digital, interactive & social media, vendor partnerships, all contract negotiation, development of online training programs, managing over +450 brand ambassadors/street teams, producing and designing sets and directing teams in all aspects of operations and equipment management.

* Panelist at Cincinnati Ad Club and guest speaker at several University of Cincinnati marketing classes & workshops.

STAPLES, INC Framingham, MA

U.S. FIELD MARKETING DIRECTOR B2B SALES DIVISION 7/07 - 4/10

Successfully directed and transformed an 18-person field team into a 30-person, high performance national field-marketing & communications team that attended an average of 1,200 customer meetings and developed over 6,500 customer specific marketing and communication campaigns a year, targeting new business worth in excess of $1.2BB.

* Developed the national Contract strategic marketing & communication plan and created a new customer & sales engagement -go-to-market- process for a $6 billion B-to-B office products business.

* Co-authored the Contract mission, vision, brand strategy and positioning with senior management, developing integrated direct marketing campaigns, web-related content, website design and enhanced online capabilities.

* Created two propriety-marketing tools - A field marketing activity/customer engagement tracking database and a national best-practices creative library housing over 600 brand relevant field sales campaigns.

* Instituted an internal quarterly sales & marketing business review process, collaborating with Regional Sales Leadership to ensure alignment on top customer opportunities and to review sales performance and results.

* Created a high performance, results oriented team environment focused on associate empowerment, individual collaboration, training & development and inspired leadership with a driving passion for problem solving and new ideas.

BLACK BOX MARKETING, LLC Milford, CT Westborough, MA

CHIEF EXECUTIVE OFFICER & FOUNDER 1/07 - 9/10

Started a marketing consulting company specializing in the development of strategic field marketing models/processes and marketing/communication plans designed for sales and franchise organizations focused on strengthening their customer partnerships and field organization performance.

* Created new business presentations, regional marketing & communication campaigns and hosted promotional events.

* Created a propriety panel of experts & thought leaders from Fortune 500 companies that assisted clients with strategic planning, position papers and infrastructure recommendations.

SUBWAY RESTAURANTS Milford, CT

Global Field Marketing Director 2/05 - 12/06

Conceived, created and developed a global field marketing team from concept through Board approval to execution which included: infrastructure development, resource management, global communications set-up, local market engagement processes and hiring, training & directing international marketing professionals in the U.S., Canada, UK, Germany & Australia.

* Worked directly with CEO and CMO on key initiatives including the strategic direction of the brand and advised the Global Chain-wide Board of Trustees on ways to effect change for the entire franchise system.

* Led agency search process for over 35 local markets, developed transition strategy and communication plan.

* Partnered with Analytics & Research Directors to bring a brand new local analytics, price modeling and applied research process to the local franchisee community.

* Developed the first-ever global creative & commercial advertising review process, including production guidelines and brand guidelines by country.

* Directed annual global planning summits, agency conferences, conventions and regional stakeholder meetings.

EMETREX Boston, MA

Musician, Songwriter, Producer & Business Manager 1/98 - 8/05

Signed record deal with Seriously Groovy Records, an independent, London-based record label in 2000.

* Released nine CD`s & EP`s in a five year period including the critically acclaimed -King of Animals- single in 2000 which received BBC airplay and was supported with a UK tour in 2001.

* The Wish Me Dead- CD in 2005 which received 5 out of 5 stars in The Big Issue (April 4 - 10, 2005), hold on, it might just be one of the best albums all year!-

YUM! BRANDS - TACO BELL Boston, MA Irvine, CA

REGIONAL FIELD MARKETING MANAGER 5/02 - 2/05

LEO BURNETT U.S.A.

MCDONALD`S RESTAURANTS Boston, MA Chicago, IL

ACCOUNT SUPERVISOR 5/01 - 5/02

AWARDS & CERTIFICATES

* Field Marketing Team nominated for over 14 National -Team Care- Awards at Staples in 2009. This was the most awards nominations for any Contract support team in the history of the company.

* Recipient of numerous leadership and customer service awards at Yum! Brands including the -Walk the Talk- of leadership and two -Building Champions with People Mania- and two -Customer Mania- awards.

* Received 3 national awards at FCB recognizing my outstanding account management leadership.

* Ranked the #1 presenter/teacher at Friendly`s Restaurant Management School for 16 straight months.

EDUCATION

BRIDGEWATER STATE COLLEGE

BACHELOR OF ARTS - HISTORY/ANTHROPOLOGY (DUAL MAJOR)

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