David Mullen

Email: abprl1@r.postjobfree.com

Address: **** ****** ******

City: Dallas

State: TX

Zip: 75219

Country: USA

Phone: 214-***-****

Skill Level: Senior

Salary Range: $200,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

David T. Mullen

3701 Reagan Street

Dallas, TX 75219

214-***-****

abprl1@r.postjobfree.com

Vice President of Marketing / General Manager

P&L / Marketing / Multi-site operations /

Business Development / Team building

Branding / Promotions / Special events /

Interactive media / Communications

Record of achievement in P&L responsible and

senior level marketing positions. Start up,

turnaround and change management successes.

Spearheaded the creative teams and firms that

won over 100 national and international awards,

primarily for Rolling Rock, Snapple, Red Stripe

and Hollywood Casino defeating Nike, Coca-Cola,

Pepsi, Anheuser-Busch, MGM, and many other

worldwide category leaders. Strengths include...

* Building businesses. Led The Marketing

Continuum from start up to #15 among top 100

national players

* Winning, managing and expanding key account

relationships

* Creating and executing highly successful and

award-winning advertising and promotional

campaigns

Board Member (now Emeritus) of the College of

William and Mary's School of Education.

Participated in successful effort to raise

$200,000,000 for building of new school. Board

member of the Bret Bunnett Foundation for Spinal

Cord Research in Dallas, TX. Led events that

raised over $500,000 in a three year span.

Published in Sports Illustrated in response to

the proposed tearing down of Wrigley Field in

Chicago: "It is not whether you win or lose, it

is where you play the game."

Former play-by-play and color commentator for

the University of California-Berkeley Men's

(football, basketball, and baseball) and Women's

(basketball) sporting events on KALX-FM (90.1).

Was the play-by-play and color commentator for

Oakland Athletic League Sports (football and

baseball) on Focus Cable TV in Oakland, CA.

BA in Communication Arts - University of

California, Berkeley.

Employment History

Consultant - 2009 to present. (specializing in

strategic marketing, branding, promotional

programs, and interactive media). Retained by D

Magazine (Dallas), O-Line Sports (CA), Dulce

Vida spirits (TX) and Rudney Associates (CA) to

provide positioning, strategic marketing, brand

development and interactive programs.

Managing Director - hawkeye - 2001 to 2008 and

President / EVP - The Marketing Continuum (TMC)

- 1986 to 2001. Recruited by year-old startup,

TMC, for brand development, product positioning,

marketing strategy, creative, promotion

execution and major corporate accounts

management.

Advanced to EVP/Partner in 1987, and then to

President in 1991. Became sole proprietor of

TMC in 1996. Opened offices in San Francisco,

CA, and Norwalk, CT. Propelled growth to $50M.

After 10 years as President of TMC, orchestrated

its sale to hawkeye. Retained by hawkeye with

full P&L responsibility for advertising and

promotional marketing practice. Played a key

role in integrating TMC.

Directed teams that earned two Food and

Marketing Magazine Brammy Awards (Rolling Rock,

Snapple) as well as Point of Purchase

Advertising Institute (POPAI) Sales Promotion of

the Year honors (Rolling Rock). Co-led launch

of interactive business. In 2008, grew the

interactive business from one employee to 25

with Dean Foods, Hollywood Casino, and Make-A-

Wish web sites.

Account Executive - Tracy Locke/BBDO - 1984 to

1986.

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