Dian Verschoof
Email: *********@********.***
Address: **** ********* ***.
City: Kalamazoo
State: MI
Zip: 49008
Country: USA
Phone: 269-***-****
Skill Level: Experienced
Salary Range: $30,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
DIAN VERSCHOOF
2513 Applelane Ave
Kalamazoo, Michigan
*********@********.*** http://www.linkedin.com/pub/dian-verschoof/18/305/aab
Professional Attributes
I am a self-motivated, confident, versatile, highly creative graphic designer with 25 years of experience in packaging, marketing and print design. I am skilled at building client/vender relationships and collaborating with team members.
I thrive in high-pressure, deadline driven environments and have a solid knowledge of design, tools and printing
processes. I am able to effectively complete all design challenges and have been a member of many award winning
design teams.
1999-2012 Schawk! Inc. / Anthem! Worldwide, Sr. Designer
Design Lead and Team Contributor for brand campaigns, promotion packaging and advertising projects
within the Kellogg Company
- Lead promotional packaging and product launches from initial concept through production
- Innovated with client and design team on positive, exciting and educational package graphics
- Collaborated with other media vendors involved in campaigns and promos
- Directed Illustrators, and collaborated at photo shots and with creative teams to design strong, impactful
on-packaging and off-pack design to best represent the brand and product
- Researched brand history and participated in brand plans with client sales, marketing and innovation teams
Lead designer for 1-year assignment for Customer Specialty Marketing within the Kellogg Company
-Responsible for executing all facets of retail in-store marketing projects in an extremely fast pace,
deadline driven area of business
-Created point-of-sale and point-of-purchase sales advertising, sweepstakes materials and packaging
-Leveraged an in-depth knowledge of demographics and customer base shopping habits to create engaging packaging and advertising materials for successful brand and promotion exposure
-Worked directly with licensing agencies to create engaging packaging and advertising materials for
St. Judeaaas Hospital, X-box, Lego, the Military, Leap Frog, NASCAR, Disney, and sports and music celebrities
- Customer Specialty Markets included: Target, Kroger, Meijer, and SuperValu stores
1997-1999 Contempo Colours, Designer
-Created Designs and Layouts for product catalogs, survey sheets, trade advertisement and sales collateral materials
-Designed support materials for sales and marketing such as packaging paper tableware designs
-Provided sales and marketing tradeshow support
-Managed photographer and printer vendor quotes and pre-production details
-Coordinated all mailing of catalogs and brochures to customers, and sales representatives
Educational Background
Bachelor of Arts in Graphic Design 1986
Western Michigan University, Kalamazoo, Michigan
Master of Fine Arts program, concentration in Illustration 1982-1984 (Northern Michigan University, Marquette MI)
Application Proficiency
Adobe Photoshop, Illustrator, InDesign, Acrobat Pro, MS Office Suite (Word, PowerPoint)
Mac OS 10, Windows
References and portfolio available upon request