Mick ODonnell
Email: *********@********.***
Address: *** ******** **.
City: Lake Mary
State: FL
Zip: 32746
Country: USA
Phone: 407-***-****
Skill Level: Director
Salary Range: $100,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
JOHN-MICK ODONNELL *********@********.***
420 Geronimo Court
Lake Mary, FL 32746
DIVISION / REGIONAL sales manager
Consultative Sales / Turnarounds / Channel Development / Positioning / Client Relations / B2B
Staff Development / Distribution / Product Launches Placement / Promotions / Negotiations
I broke into challenging markets and complex buying structures with new and existing products, implementing creative promotions that increased sales for leading brands such as Coca-Cola, Arizona Teas and Seagrams.. Building solid client partnerships, I quickly secured premier product placement within retailers such as Target, Winn Dixie and Publix.
Motivating sales teams to exceed personal and company performance goals, I maximized revenue and share growth. I consistently exceeded aggressive sales goals through accurate forecasting, new business capture strategies, and consistent allocation of available resources. I can quickly contribute to your organization by:
Leading sales divisions and territories to top company and industry rankings
Building profitable relationships with clients and vendors
Transforming customer needs and requirements into high volume sales
Designing and executing multi-brand promotions to capitalize on sales opportunities
Training and motivating high performance sales teams
I earned a BS from the University of Wisconsin. Colleagues describe me as energetic and dynamic with a strong customer focus. Consistently promoted, I am an award-winning sales performer and team leader. I was recognized by Seagrams President for top performance and Coke for unprecedented distribution numbers during Diet Coke push.
Selected Accomplishments
Drove product to #1 at major retailer. Created and delivered sales program presentation to Publix, securing gallon package distribution in 450 locations next to 20 oz. products to showcase cost savings. Expanded program to include 1100 locations, driving gallons to be the #1 selling package, representing 60% of Arizona sales. Achieved top SE ranking.
Doubled margin through alternate logistics program. As the sales of Arizona Gallons were multiplying, identified need to reduce transportation costs of product being shipped to SE locations from PA. Located Winn Dixie production facility and directed talks to secure local production site.
Reduced transportation costs by $1 per case or $5M/year.
Launched product, surpassing goals.
Seagrams partnered with Coca-Cola Enterprises to represent Ginger Ale Mixers to retail across the SE. Presented lines at 19 kick-off meetings. Designed promotions and sales incentives, achieving distribution through 85% of accounts. Achieved #2 market status for product sales in the US within 18 months.
Turned around declining market sales. Sales of RC Cola had been declining for two consecutive years. Appointed to lead division. Cultivated trusting relationships with management within five sales locations throughout FL. Expanded sampling programs and launched targeted local marketing campaigns. Drove sales up 20% in first year achieving three years of double-digit sales growth.
career history
CPG Consultant, 2009 to Present. Gained major market retailer access for emerging CPG brands.
Coast Brands. Overcame competitive pricing issue, gaining access to major C-store and grocers in the SE for a $4M beverage company and Xingtea brand.
Solis Brands. Leveraged industry relations to open distribution channels for $2M nutrition drinks and vitamin supplement firm. Broke into retailers such as Publix. Improved brand exposure and sales of ZOIC and SUPER C.
VP of Sales, Arizona Beverage Co., 2001 to 2009. $600M beverage manufacturer. Grew struggling SE region to $50M, increased sales by one million cases three consecutive years. Realigned sales, implementing bonus structure. Established brand standards, unifying team of 50 sales reps across seven states to achieve a 60 share.
Regional Manager, Seagram Beverage Co., 1995 to 2001. Led regional product launches, designing and delivering 19 kick-off meetings. Achieved regional distribution goal of presence in 85% of accounts in first year
Earlier: General Manager, 7-UP New York Division. Key Account Manager, Coca-Cola Bottling, New York.
Personal Interests: I enjoy Big 10 sports, golf, boating, fishing, skiing and travel.