Sales Representative
Resume:
Laurie Wells
Email: *********@********.***
Address: **** ***** ** #***
City: Des Moines
State: IA
Zip: 50321
Country: USA
Phone: 402-***-****
Skill Level: Experienced
Salary Range: $100,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Laurie Wells
3131 Fleur Dr #201
*********@********.***
SUMMARY OF QUALIFICATIONS
A solid history of sales success for new business development in retail and financial services verticals. Extensive account management experience coupled with creative ideas for maximizing product sales. Proven ability to develop sales potential in new market areas. Strong analytical and planning skills, combined with the ability to coordinate the efforts of others to meet organizational goals. Productive and efficient work habits without supervision. Self-motivator with high energy.
PROFESSIONAL EXPERIENCE
New business development.
Extensive account management experience.
A solid background in business to business sales.
EMPLOYMENT HISTORY
Western Union Financial Services
Key Sales Executive/National Sales 2011 - Present
* Strategically sell portfolio of financial services products to companies with annual revenues of $750M + with national and large regional footprint.
* Experience presenting to C-level in Supermarkets, Financial Institutions, C-Stores, and Mass Merchandisers.
* Gained new product distribution into 2000+ additional non-selling retailers in a 9 month period.
* Promote and sell products at various tradeshows throughout the nation.
* Work closely with 3rd party processor on marketing efforts and product placement to maximize sales.
* Extensive experience developing business cases that maximize profit margin.
Key Account Executive 2006 - 2011
Western Union Financial Services
Successfully manage accounts totaling $22M in annual revenue, prospect and develop new business.
* Negotiated renewal of major financial services account to 3 year agreement with revenue of $6.3M that resulted in EBIT.
* Renewed financial services account to 5 year agreement with revenue of $3.7M.
* Competitive take-away of 12, 56, and 300 location supermarket networks adding $2.5M in annual revenue.
* Consultatively conducted quarterly business reviews with account headquarters and influenced decision makers to increase revenue through improved merchandising, marketing plans and additional products.
* Created and implemented marketing plans to increase sales volumes.
* Designed sales incentives to maximize transaction volumes.
* Resolved account issues in a timely manner and devised permanent solutions to avoid reoccurrence.
Accelerator Award Q1 and Q2, 2008, Q2 and Q3 2009.
Product Specialist 2004 - 2006
Prepaid Services, Western Union/First Data Corp.
Established new prepaid debit card products in 10 state Midwest Region:
* Working closing with the product group produced sales aids for introducing the sales concept and the prepaid products to accounts and consumers.
* Created marketing plans that included grass root events, account incentives, and media advertising.
* Designed and implemented customer education days for Prepaid MasterCard that increased sales by 200%.
* Developed a strategy for attacking and penetrating a customer target list.
* Created best practices for selling-in prepaid products that were implemented nation-wide.
* Served as product specialist, consultant, mentor and trainer for 30 employees in the Midwest Region.
* Monitored account sales activities, documented successes and implemented corrective action where product underperformed.
* Achieved product penetration and exclusivity in key accounts.
* Created and maintained sales reports by territories and key accounts.
Led the nation in product distribution and sales per location.
Territory Manager- 1997-2004
Western Union/First Data Corp.
Increased revenue 15% annually in 3 state region by analyzing distribution gaps and recruiting agents where needed. Increased same store sales 8% by improving merchandising and implementing employee incentives.
* Independently managed territory with $9 million in revenue.
* Identified prospects through cold-calling, networking, Internet searches, trade shows, business journals and Chamber of Commerce resources.
* Consultatively sold-in products and services.
* Developed strategic action plans to increase sales.
* Consistently exceeded all business objectives...
* Developed and maintained effective client and account relationships.
Leader of the Pack Award, 1999, 2002
Guardian Award, 1999
Sales Representative 1991-1993
RJ Reynolds
* Effectively communicated complex sales programs to retailers.
* Consistently exceeded all sales forecasts.
* Merchandised product to maximize sales.
* Added 30 independent retailers that resulted in a 12% increase in sales.
EDUCATION
MBA, University of Nebraska at Omaha 2003
BA, University of California at Santa Barbara 1995, graduated with honors.
SKILLS
* MS Office
* Sales Force CRM
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