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NAME:,

ADDRESS:

ADDRESS2:

CITY:

STATE: NY

ZIP:

CANDIDATE ID: 2904531

US CITIZENSHIP:

EDUCATION:

EXPERIENCE: 0

WILL RELOCATE: No -

JOB WANTED:

RATE NEEDED:

TELEPHONE: 716-***-****

EMAIL: abprjf@r.postjobfree.com

HOMEPAGE:

HOTTEST SKILLS: market, marketing, product, sale, communication, revenue, revenue,

advertising, profit, promotion, retail, strategic, budget, profit, telemarket,

telemarketing, capital, venture, aggressive, brand

REVISION: 08-SEP-02

RESUME:

NAME: FRED HERMANN

ADDRESS: 11 ROXBURY LANE

CITY: PITTSFORD

STATE/PROVINCE: NY

ZIP/POSTAL CODE:

COUNTRY: USA

EMAIL:

PHONE: 716-***-****

CANDIDATE ID: NA

CITIZENSHIP: US

Citizen

EDUCATION: Not Entered

EXPERIENCE: Not Entered

WILL RELOCATE: Not Entered

RELOCATION INFO: Not Entered

JOB WANTED: Any

RATE NEEDED: Not Entered

HOMEPAGE:

COMMENTS:

HOTSKILLS:

FRED HERMANN

11 ROXBURY LANE

PITTSFORD, NY 14534

^716-***-****

abprjf@r.postjobfree.com

SUMMARY

Senior roles in marketing, sales and general management.

Significant achievements in both telecommunications and consumer

package goods. P&L accountability.

BUSINESS EXPERIENCE

FRONTIER COMMUNICATIONS, Rochester, NY 2/94 to Present

Vice President Marketing

10/96 to Present Accountable for marketing

and operations of $600 million mass markets telecommunications

business.Responsible for marketing, strategy and product for small

business and consumer telecommunications businesses. Marketing via

database marketing, corporate partnerships, direct sales, agents,

telemarketing and retail stores.Operations responsibility including

program development, order entry, and business reporting and

analysis.Member of corporate technology committee.Department of 74.

Specific Achievements Revenue up 37% and number of customers increased

by 21%. Developed and implemented vertical markets strategy to partner

with major cable and utility companies. Launched telecommunications

program in 19 markets with two major cable companies. Identified

multicultural opportunity.Developed sales and marketing organization

and successfully launched program delivering $25 million in year one

revenue.Built marketing programs and customer service in Chinese,

Spanish, Vietnamese, Russian, Korean and Hindi.

Vice President Business Partners

7/96 to 10/96 Accountability for $200

million integrated telecommunications business. Responsibilities

included nationwide marketing via network of telecommunications

agents, affinities, associations and target marketing to business and

residential markets.90 sales and marketing personnel.

Specific Achievements Generated record revenue in August, 1996, nearly

doubling previous best month. Reorganized the sales organization to

improve focus and communication and reduce customer attrition.

Attrition reduced by 40%.

Director Alternate Channels and Prepaid Card Services

2/94 to 7/96

General management responsibility.P & L accountability.Marketing and

sales via alternate channels including agents, association and

affinity programs, telemarketing, local telephone companies, database

marketing, and prepaid card services.Member of corporate marketing

council.

Specific Achievements 74% revenue increase on core agent, association

and affinity, and prepaid card businesses. Initiated, developed and

implemented aggressive national entry into emerging prepaid

telecommunications category, selling out total capacity with revenue

of $30 million in 1996 and projected revenue of $100 million in 1997.

MOBIL CORPORATION, Fairfax, VA 2/81 to 2/94

Marketing Development Manager

7/92 to 2/94 Responsible for all

marketing functions in US Oil Division including strategy development,

advertising, promotion, publicity, market research, sports

sponsorships, and retail store operations development. Developed and

executed marketing strategy and support programs for gasoline,

convenience store, credit card, and motor oil businesses. Managed

brand equity.$65 million marketing budget and $20 million capital

budget.

Specific Achievements Initiated and completed major strategic study

that redefined the target segments and positioning for the US Oil

Company.The project resulted in the redirection of capital projects,

product and service development and overall company direction.

Business Manager Automotive Lubricants 1/91 to 7/92 Profit and loss

accountability for $350 million motor oil business. Responsible for

all facets of diverse business serving numerous channels of

distribution including retail stores, automotive service outlets,

automobile makers, gasoline service stations, and private label

products.

Specific Achievements 1991 income increased 700 0.000000e+00rsus previous

year.1992 income double 1991, with unit volume up 6 0.000000e+00rsus flat

category. Repositioning and introduction of an improved premium

product line, supported by new advertising and promotion, increased

unit volume 39%. Initiated, developed and sold first ever General

Motors product endorsement of a non-GM product.Corvette's owner's

manual and engine plate decal recommends Mobil 1 product.

New Venture Manager

Molded Products4/89 to 1/91 Profit and loss and

long term strategy development for entry into consumer plastic

housewares business.Responsible for all business functions including

sales, marketing, manufacturing, engineering, and R&D.Development of

long term strategic plan to make Mobil a significant competitor in the

$1.3 billion category.Member of division operating committee.Sales

through national sales force and manufacturers representatives.

Business Manager

Hefty Waste Bags11/86 to 4/89Profit and loss

accountability for $300 million business.Managed $100 million

advertising and promotion budget.Also responsible for strategic

planning and new product development.Exceeded income objectives by 42%

in 1987 and 26 0n 1988 despite rapidly escalating raw material costs

and a major competitive entry.

2/81

-11/86Manager, Sales & Marketing Group Product Manager Venture

Manager Senior Product Manager

BORDEN INC

., Columbus, OH 7/78 to 2/81

Group Product Marketing Manager Product Marketing Manager

CHESEBROUGH-POND'S INC

., Greenwich, CT 6/707/78

Territory Manager, Key Account Manager, Regional Staff Assistant,

District Sales Manager, Sales Development Manager, Assistant Product

Manager

EDUCATION

University of Connecticut

500f MBA courses completed while employed

full-time. State University of New York

at Buffalo BA

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