Manager Sales
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********@**********.***
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NAME:,
ADDRESS:
ADDRESS2:
CITY:
STATE: NY
ZIP:
CANDIDATE ID: 2904531
US CITIZENSHIP:
EDUCATION:
EXPERIENCE: 0
WILL RELOCATE: No -
JOB WANTED:
RATE NEEDED:
TELEPHONE: 716-***-****
EMAIL: ********@**********.***
HOMEPAGE:
HOTTEST SKILLS: market, marketing, product, sale, communication, revenue, revenue,
advertising, profit, promotion, retail, strategic, budget, profit, telemarket,
telemarketing, capital, venture, aggressive, brand
REVISION: 08-SEP-02
RESUME:
NAME: FRED HERMANN
ADDRESS: 11 ROXBURY LANE
CITY: PITTSFORD
STATE/PROVINCE: NY
ZIP/POSTAL CODE:
COUNTRY: USA
EMAIL:
PHONE: 716-***-****
CANDIDATE ID: NA
CITIZENSHIP: US
Citizen
EDUCATION: Not Entered
EXPERIENCE: Not Entered
WILL RELOCATE: Not Entered
RELOCATION INFO: Not Entered
JOB WANTED: Any
RATE NEEDED: Not Entered
HOMEPAGE:
COMMENTS:
HOTSKILLS:
FRED HERMANN
11 ROXBURY LANE
PITTSFORD, NY 14534
********@**********.***
SUMMARY
Senior roles in marketing, sales and general management.
Significant achievements in both telecommunications and consumer
package goods. P&L accountability.
BUSINESS EXPERIENCE
FRONTIER COMMUNICATIONS, Rochester, NY 2/94 to Present
Vice President Marketing
10/96 to Present Accountable for marketing
and operations of $600 million mass markets telecommunications
business.Responsible for marketing, strategy and product for small
business and consumer telecommunications businesses. Marketing via
database marketing, corporate partnerships, direct sales, agents,
telemarketing and retail stores.Operations responsibility including
program development, order entry, and business reporting and
analysis.Member of corporate technology committee.Department of 74.
Specific Achievements Revenue up 37% and number of customers increased
by 21%. Developed and implemented vertical markets strategy to partner
with major cable and utility companies. Launched telecommunications
program in 19 markets with two major cable companies. Identified
multicultural opportunity.Developed sales and marketing organization
and successfully launched program delivering $25 million in year one
revenue.Built marketing programs and customer service in Chinese,
Spanish, Vietnamese, Russian, Korean and Hindi.
Vice President Business Partners
7/96 to 10/96 Accountability for $200
million integrated telecommunications business. Responsibilities
included nationwide marketing via network of telecommunications
agents, affinities, associations and target marketing to business and
residential markets.90 sales and marketing personnel.
Specific Achievements Generated record revenue in August, 1996, nearly
doubling previous best month. Reorganized the sales organization to
improve focus and communication and reduce customer attrition.
Attrition reduced by 40%.
Director Alternate Channels and Prepaid Card Services
2/94 to 7/96
General management responsibility.P & L accountability.Marketing and
sales via alternate channels including agents, association and
affinity programs, telemarketing, local telephone companies, database
marketing, and prepaid card services.Member of corporate marketing
council.
Specific Achievements 74% revenue increase on core agent, association
and affinity, and prepaid card businesses. Initiated, developed and
implemented aggressive national entry into emerging prepaid
telecommunications category, selling out total capacity with revenue
of $30 million in 1996 and projected revenue of $100 million in 1997.
MOBIL CORPORATION, Fairfax, VA 2/81 to 2/94
Marketing Development Manager
7/92 to 2/94 Responsible for all
marketing functions in US Oil Division including strategy development,
advertising, promotion, publicity, market research, sports
sponsorships, and retail store operations development. Developed and
executed marketing strategy and support programs for gasoline,
convenience store, credit card, and motor oil businesses. Managed
brand equity.$65 million marketing budget and $20 million capital
budget.
Specific Achievements Initiated and completed major strategic study
that redefined the target segments and positioning for the US Oil
Company.The project resulted in the redirection of capital projects,
product and service development and overall company direction.
Business Manager Automotive Lubricants 1/91 to 7/92 Profit and loss
accountability for $350 million motor oil business. Responsible for
all facets of diverse business serving numerous channels of
distribution including retail stores, automotive service outlets,
automobile makers, gasoline service stations, and private label
products.
Specific Achievements 1991 income increased 700 0.000000e+00rsus previous
year.1992 income double 1991, with unit volume up 6 0.000000e+00rsus flat
category. Repositioning and introduction of an improved premium
product line, supported by new advertising and promotion, increased
unit volume 39%. Initiated, developed and sold first ever General
Motors product endorsement of a non-GM product.Corvette's owner's
manual and engine plate decal recommends Mobil 1 product.
New Venture Manager
Molded Products4/89 to 1/91 Profit and loss and
long term strategy development for entry into consumer plastic
housewares business.Responsible for all business functions including
sales, marketing, manufacturing, engineering, and R&D.Development of
long term strategic plan to make Mobil a significant competitor in the
$1.3 billion category.Member of division operating committee.Sales
through national sales force and manufacturers representatives.
Business Manager
Hefty Waste Bags11/86 to 4/89Profit and loss
accountability for $300 million business.Managed $100 million
advertising and promotion budget.Also responsible for strategic
planning and new product development.Exceeded income objectives by 42%
in 1987 and 26 0n 1988 despite rapidly escalating raw material costs
and a major competitive entry.
2/81
-11/86Manager, Sales & Marketing Group Product Manager Venture
Manager Senior Product Manager
BORDEN INC
., Columbus, OH 7/78 to 2/81
Group Product Marketing Manager Product Marketing Manager
CHESEBROUGH-POND'S INC
., Greenwich, CT 6/707/78
Territory Manager, Key Account Manager, Regional Staff Assistant,
District Sales Manager, Sales Development Manager, Assistant Product
Manager
EDUCATION
University of Connecticut
500f MBA courses completed while employed
full-time. State University of New York
at Buffalo BA
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