Julie Lizotte
Email: ********@*************.***
Address:
City: Mattapoisett
State: MA
Zip: 02739
Country: USA
Phone: 508-***-****
Skill Level: Any
Salary Range:
Primary Skills/Experience:
Marketing Communications/Management professional with extensive experience in marketing, strategic planning, grant writing and operational analysis.
Educational Background:
High School Dipolma from Simmons College, Boston MA 1/2001 to 1/2001 (Communications Management/Business)
High School Dipolma from Simmons College, Boston MA 1/2001 to 12/2012
High School Dipolma from National Incident Management Services, Boston MA 1/2001 to 12/2012
Job History / Details:
Executive Profile
Marketing Communications/Management professional with extensive experience in marketing, strategic planning, grant writing and operational analysis.
Skill Highlights
Creates Effective Marketing Plans to meet Business Objectives
Develops Collateral Materials
Excellent Writing Skills for Print, Broadcast and Digital Media
Astute in Assessment of Market Demographics and Utilization
Skilled in Media/Public Relations
Business Development and Operational Management
Staff Development and Personal Mentoring
Performance Improvement Initiatives
Develops and Manages Philanthropy Campaigns
Effective Change Implementation
Community Health/Wellness Organizing/Programming
Project Management Skills
Team Builder/Team Player
Customer Satisfaction Driven/Solution Oriented
Core Accomplishments
Conducted a comprehensive communications audit to re-brand community hospital and its community image.
Developed comprehensive marketing plans for hospital and ancillary service lines and physician/hospital owned practices.
Assisted hospital fiscal department and strategic planning with analysis of health care trends, demographics, community need assessments and prepared reports as necessary.
Researched and prepared grant applications to fund programs and services. Successful grants helped purchase hospital capital equipment for imaging and critical care units.
Prepared materials for CEO and leadership team, including speeches, remarks and weekly employee communications. Coached senior leadership on media interactions and secured editorial opportunities to promote new services. Garnered regional and national media interest.
Responsible for crisis and transitional communications planning and implementation.
Responsible for Attorney General's Community Benefits Program assessment and inventorying, monitoring and reporting.
Assisted in the comprehensive redesign of Hospital's website, including preparation of RFP.
Assisted medical staff with marketing and implemented co-branding campaigns to improve utilization. Developed e-newsletter from Chief of Medical Staff.
Directed placement of National and Regional television network coverage. Achieved 99 percentage media placement rating.
Part of Leadership team to improve Patient Satisfaction- including pride campaign, launching of Patient and Family Council, and patient visiting program.
Responsible for philanthropy efforts including major gift solicitation, annual and capital campaigns, special events and deferred giving program. Increased annual giving 18 percentage in first year.
Developed policies for largest substance abuse/behavioral health provider in the Southcoast region including corporate compliance, ethical marketing, communications and media relations. Participated on its Ethics Committee and presented training to its members.
Researched and prepared grant requests to potential grant makers, including Mass Dept of Public Health for funding. Successful funding for several programs worth more than $5 million.
As Privacy Officer of a large home health agency, was responsible for the development, implementation and compliance of all matters related the Health Insurance Portability and Accountability Act (HIPAA). Created handbook for managers and collaborated with IT Department on security regulations.
Collaborated with professional consultant on an agency-wide culture initiative and employee satisfaction survey. Participated on task forces focused on consensus building and adoption of key culture elements.
As a senior manager, successfully assisted the organization through a merger, acquisitions of smaller agencies and the launching of new technologies and significant industry changes.
Professional Experience
January 2004 to Current
Strategic Communication Solutions Mattapoisett, MA
Principle/Consultant
Provide comprehensive marketing and communications planning, demographic analysis, feasibility assessments and business planning; in-depth management assessment and implementation of policies and procedures to improve operations, revenue stream and enhance team building skills.
12/1/2012 12:00:00 AM
Prior to 1992- Held post-college positions in related fields with increasing levels of responsibility at places including Cape Cod Hospital and Cape Cod Symphony.
August 2008 to September 2010
Morton Hospital and Medical Center Taunton, MA
Director of Public Affairs, Marketing and Philanthropy
A 153-bed acute care community hospital located on Southcentral MA
July 2006 to August 2008
Southeast Regional Network/High Point Treatment Center New Bedford, MA
Director of Marketing and Development
The Largest Behavioral Health and Addiction Treatment Center in Southeastern MA
May 1995 to January 2004
Visiting Nurse Association of Southeaster MA, Fall River, MA Fall River, MA
Vice President of Community Affairs/Privacy Officer
Large VNA providing Services in Two States and 44 Communities
Education
Simmons College Boston, Massachusetts
Master of Science Communications Management
Simmons College Boston, MA
Bachelor of Science Communications and Publishing
National Incident Management Services New Bedford, MA
Trained and Certified Crisis and Emergency Management and Preparedness
Affiliations
Past Vice Chairperson and Member of Executive and Finance Committees- Bristol Elder Services
Past Member, DPH's Community Health Network Area #24, Health and Wellness Committee Chair
Past Member Greater Taunton Health and Human Services Coalition
Host and Moderator of Community Education Forums on Lyme Disease, '03,'02,'01,'00
Faculty- AHA Society for HSMD National Conference, 2001
Past Board Member, Southcoast Division of the American Heart Assoc
Past Chair, Vice Chair, Secretary of Mass DPH, Community Health Network Area #27