Marketing Customer Service

Zee McCoy

Email: *********@********.***

Address: **** * ********* ***** *** 18-283

City: Mercer Island

State: WA

Zip: 98040

Country: USA

Phone: 530-***-****

Skill Level: Director

Salary Range: $68,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Zakiyyih McCoy

CREATIVE DIRECTOR

Mercerd Island, WA i Tel 530-***-**** i *********@********.***

Dynamic and highly motivated professional with more than 11 years of experience improving

organizational image through creative marketing skills that produce category-leading interest and awareness.

Blends a strong business acumen with deep understanding of marketing and brand management to develop the

creative solutions that successfully communicate content and purpose. Innovative and well-versed in multiple

design/delivery channels, with extensive experience managing multiple projects from concept to completion

while maintaining business details and tight deadlines.

* Excellent communication and relationship-building skills; works effectively with all levels of clients,

stakeholders, vendors, and creative staff.

* Cultivates and nurtures long-term alliances by establishing an environment of confidence and trust,

conceptualizes and orchestrates innovative campaigns that effectively reinforce and build brand images.

* Stays abreast of current styles, trends, and new design techniques and technology; proficient in Word,

Excel, PowerPoint, Publisher, CAD, Adobe CS3 (Photoshop, Illustrator, InDesign).

* Culturally sensitive, honed through experience living in South America; fluent in Spanish.

AREAS OF STRENGTH

Advertising * Brand Development * Brand Management * Budget Management * Creative Direction

Customer Service * Event Planning * Marketing * Project Management * Relationship Management

Social Media * Strategic Planning * Team Leadership

PROFESSIONAL EXPERIENCE

Independent Contractor, Redding, CA 2012 n Present

CREATIVE MARKETING CONSULTANT

Combines skills in creative direction with strong business acumen to develop successful marketing strategies

for clients including MECO, Enchanted Shots Photography, Just Weld It, House Dogs, and Leois Pool & Spa.

Works closely with client stakeholders to determine business requirements, leading them in the creation of

marketing solutions that effectively support all short and long-term goals.

Key highlights

* Positions clients for long-term success by helping them define two, three, and five-year strategic

business goals, and establishing marketing plans that align with each goal.

* Delivers subject matter expertise to business owners on identifying target audiences and creating

relevant marketing campaigns.

Win-River Casino, Redding, CA 2005 n 2012

CREATIVE MANAGER

Delivered performance-focused direction to creative staff in the concept, development, and execution of

advertising campaigns across multiple medias. Managed all facets of high-profile creative projects, ensuring

that work was completed in alignment with the casinois overall marketing strategy and brand identity.

Conceptualized, implemented, and managed all creative components, including brand, image, campaigns,

internal/external collateral, websites/online displays, multimedia, marketing, marketing communications,

and direct mail marketing strategies.

Key highlights

* Substantially reduced marketing budgets over three years by bringing all advertising production in-

house, and changing planning strategy from reactive to proactive.

* Successfully elevated the casinois brand presence and drove product awareness through the creation

and launch of innovative communication strategies across social medial, advertising, Internet,

television, radio, and digital marketing platforms.

* Consistently exceeded expectations in the creation and implementation of all creative initiatives,

ensuring that all products were innovative, relevant, strategically sound, and in alignment with the

casinois brand identity.

* Spearheaded the development and management of the new branding strategy and re-branding of sister

companies owned by the Tribe.

* Key role in the planning and design of numerous interior projects as part of the casino-wide

architecture remodel.

* Increased player loyalty by creating marketing best practices that identified the most effective

campaigns for target audiences, as well as tracked results for increased acquisition and retention.

Marcie Weatherholt & Associates, Costa Mesa, CA 2001 n 2005

EXTERIOR COLOR CONSULTANT

Accelerated the companyis competitive advantage through expert management of the design and execution of

multi-million dollar projects in the color department. Leveraged project management skills to complete each

phase of design, including initial concept, client presentation, city submittals, sales artwork, and production

of computer-generated field documents for new construction.

Key highlights

* Facilitated a dramatic production increase from five to 30 projects monthly by streamlining design and

project management procedures, while increasing staff by only a part-time employee.

* Created an environment of high performance for staff by delivering training on copyrighted computer

processes and company procedures.

ADDITIONAL EXPERIENCE

Senior Executive Administrative Assistant, eScribe, Inc., Laguna Nigel, CA

Help Desk Representative/Trainer, Matrixx Corporation, DirecTV Division, Salt Lake City, UT

Document Verification, Eddix Corporation, Santa Monica, CA

Air Traffic Control, United States Marine Corps, Havelock, NC

EDUCATION * PROFESSIONAL DEVELOPMENT

MBA, Marketing, University of Phoenix

BA, Business and Human Resource Management, Simpson University, Redding, CA

ent of high performance for staff by delivering training on copyrighted computer

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