Manager Account Executive

cynthia FERRETTI

Email: abprdq@r.postjobfree.com

Address: **** ****** **. **

City: Washingtonc

State: DC

Zip: 20007

Country: USA

Phone: 301-***-****

Skill Level: Senior

Salary Range: $125,000

Primary Skills/Experience:

See Resume

Educational Background:

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Job History / Details:

CYNTHIA KELLY FERRETTI Email: abprdq@r.postjobfree.com

3746 Benton st. NW Phone: 202-***-****

Washington, DC 20007

ADVERTISING AND PROMOTIONS MANAGER

Marketing / Public Relations / Market Growth / Brand Development

Business Partnerships / Market Identification and Entry / Business Development

Through my understanding of buyer psychology, I create successful, high impact advertising and promotion. My work for Lexus, Tiffany, Evian, Saks and others established me as a nationally recognized advertising and marketing leader. My sales and marketing programs have generated millions in new revenue.

I planned and directed both on-site and on-line advertising and promotional programs with budgets up to $25M. My work created extra interest in products and services from print publishers, auto dealerships, broadcasters, trade associations, and small local businesses representing virtually every B2B and B2C category.

Positioning products for success in rapidly changing markets

Strengthening advertising and promotional support

Opening and expanding markets

Planning strategic market entry

Driving revenue growth

I earned a BA in Public Communications from American University. I have a well deserved reputation as a thought leader in creating and driving the promotional initiatives that helped achieve challenging revenue goals.

SELECTED ACCOMPLISHMENTS

Played key role in securing high ranking on Inc Magazine`s 500 Fastest-Growing Private Companies list. Collaborated with clients of Reach Local, an innovative one-stop local advertising service, in designing effective web advertising strategies. Enabled small businesses to use sophisticated business tracking strategies.

Launched mid-size marketing office that quickly rivaled bigger cities. Hired by Museums Magazine to establish Washington, DC presence. Secured high visibility distribution sites, quickly creating $3.5M annual revenue stream, far ahead of per capita numbers generated in New York City, Los Angeles and Chicago.

Forged promotional partnerships no one else had achieved. Developed Clear Channel`s most successful area promotions. Secured placement of Mercedes show car at the Smithsonian / Corcoran Gallery of Art, promotional venues previously thought unobtainable. Generated more client traffic and sales than any other prior promotion.

Supervised international advertising operations. Planned and managed advertising for The Print Services and Distribution Association, a trade group representing members around the globe. Increased ad revenues 300%.

Created most effective promotions in the history of an international trade association. Demonstrated business growth leadership skills early as a college intern with the International Banana Association. Negotiated promotional arrangement with Kellogg Cereal that surpassed all previous promotional efforts by full time staff.

CAREER SUMMARY

Advertising Manager, Reach Local. Beginning in 2007, designed client websites for this local online advertising pioneer providing search engine optimization and results tracking services to 15,000 small local businesses.

Advertising Director, The Print Services and Distribution Association. Managed advertising operations for this international trade association. Sold advertising for monthly publication. From 2005 to 2007, supervised advertising staff of five as well as junior sales team members.

Account Manager, Clear Channel Communications / WBIG. Managed several of this radio stations largest and most lucrative broadcast advertising accounts. Developed some of the station`s most successful promotions. Increased revenue 33% in less than six months. 2003 to 2005.

Associate Publisher, Museums Magazine. Led 16-member national accounts staff. Created high impact advertising presentations that generated $3M+ in annual revenue. Departmental management responsibilities from 1997 to 2003 included budgeting, employee recruitment and retention, performance review and training.

Prior Assignments: Account Executive, The Washington Times, Senior Account Executive, Washington Business Journal, Publisher, Black`s Guide Commercial Real Estate, Journal.

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