Regan currently works as an Executive Creative Director at Draft FCB. Previously, he worked for DDB New Zealand for 9 years, 4 of those as Deputy CD and CD on the Lion Nathan and NZ Lotteries accounts. Over that time Regan was instrumental in many of the successes of DDB. He was a key part in winning Campaign Brief Creative Agency of the year 6 times, as well as numerous other industry number one titles including Young Guns Global Agency of the Year, Spikes Network of the Year, National Business Review Agency of the Year and multiple Ad Media Agency of the Year wins.
On a personal level, Regan has taken home Grand-Prix at the local Axis Awards, along with countless international golds, silvers and bronzes from Cannes, One Show, D&AD, Clio, Award, Spikes and Axis.
Whilst the quality of the creative product is paramount Regan is also focused on business profitability. Regan has consistently contributed to revenue growth through maximising existing revenue streams as well delivering growth via new business wins, which during his time including blue chip clients such as ANZ bank, Steinlager, Corona, Lindauer and New Zealand Lotteries. Starship Children's Hospital
General info
Creative Director
Auckland, New Zealand
Regan currently works as an Executive Creative Director at Draft FCB. Previously, he worked for DDB New Zealand for 9 years, 4 of those as Deputy CD and CD on the Lion Nathan and NZ Lotteries accounts. Over that time Regan was instrumental in many of the successes of DDB. He was a key part in winning Campaign Brief Creative Agency of the year 6 times, as well as numerous other industry number one titles including Young Guns Global Agency of the Year, Spikes Network of the Year, National Business Review Agency of the Year and multiple Ad Media Agency of the Year wins.
On a personal level, Regan has taken home Grand-Prix at the local Axis Awards, along with countless international golds, silvers and bronzes from Cannes, One Show, D&AD, Clio, Award, Spikes and Axis.
Whilst the quality of the creative product is paramount Regan is also focused on business profitability. Regan has consistently contributed to revenue growth through maximising existing revenue streams as well delivering growth via new business wins, which during his time including blue chip clients such as ANZ bank, Steinlager, Corona, Lindauer and New Zealand Lotteries.
Experience
Auckland, New Zealand
Apr 2012 - Present
Executive Creative Director
Draft FCB
Auckland, New Zealand
Mar 2003 - Mar 2012
Creative Director
DDB
Auckland
Mar 1999 - Dec 2002
Art Director
Y&R
Auckland
Jan 1998 - Mar 1999
Art Director
Creative Partnership
Education
Auckland, New Zealand
Apr 2012 - Present
Draft FCB
Auckland, New Zealand
Jan 1993 - Dec 1997
AUT Bachelor of Graphic Design
AUT University
First place Honours
Auckland
Feb 1992 - Dec 1992
Certificate in Art and Design
AUT University
Auckland
Jan 1998 - Aug 1998
Axis Advertising School
Awards
Awards
Fairgo : Best ad of the year : Lotto Lucky Dog
Cannes : Bronze : Stienlager : Promo
Cannes : Gold : Coast Guard : Direct
Cannes : Silver : Coast Guard : Direct
Cannes : Gold : NZ Girl : Direct
Cannes : Silver : Radio
Cannes : Bronze : NZ Girl : Direct
Cannes : Bronze : Water Safety NZ : TVC
Cannes : Bronze : Safety belts : TVC
Cannes : Bronze : Art Sale : Ambient
D&AD : Safety belts : In Book : Outdoor
D&AD : Sky TV Fresh : In Book : Integrated
D&AD : Lotteries : In Book : Ambient
Clio : Bronze : VW : Poster
One Show : Bronze : Lotto Lucky Dog : TVC
One Show : Silver : Safety belts : Outdoor
Adfest : Best in Show Lotus : Steinlager 'white can'
Adfest : Grande 360 Lotus : Coastguard : Direct
Adfest : Grande 360 Lotus : Cadbury Moro
Adfest : Best in show Lotus : NZ Girl
Adfest : Silver : Coastguard Mayday : Print
Award : Silver : Lotto Lucky Dog : TVC
Award : Silver : Instant Kiwi Doug TVC
Award : Silver : NZ Girl : Direct
Award : Silver : NZ Girl : Ambient
Award : Silver : Beach Babes : TVC
Award : Bronze : Instant Kiwi Doug TVC
Award : Bronze : Sky Fresh
Award : Bronze : Sky Fresh
Award : Bronze : Sky Fresh
Award : Bronze : Sky Fresh
Award : Bronze : Sky Fresh
Award : Bronze : NZ Girl
Award : Bronze
Spikes : Gold : SKYTV Rialto : Print Craft
Spikes : Gold : Coast Guard : Digital Direct
Spikes : Gold : Coast Guard : Charity
Spikes : Gold : Coast Guard : Direct Campaign
Spikes : Bronze : Coast Guard : Digital
Spikes : Bronze : Coast Guard : Intergrated
Axis : Grand Prix : NZ Girl
Axis : Gold Grand Axis : NZ Girl
Axis : Gold : NZ Girl
Axis : Gold : Coast Guard : Direct
Axis : Silver : Lotto Lucky Dog : TVC
Axis : Silver : Sky Movies : Print
Axis : Silver : NZ Girl
Axis : Silver : Instant Kiwi : TVC
Axis : Silver : SKY : TVC
Axis : Silver : SKY : Ambient media
Axis : Silver : SKY : Ambient media
Axis : Silver : SKY : Ambient media
Axis : Silver : Sky Movies : Ambient
Axis : Silver : NZ Lotteries : None of the above
Axis : Silver : Ambient
Axis : Bronze : Darth Tater
Axis : Bronze : ArtSale : Ambient
Axis : Bronze : NZ Girl : Direct
Axis : Bronze : Adult Channel : Poster
Axis : Bronze : Benny Hill : Ambient
Axis : Bronze : Tui : Multimedia Campaign
Axis : Bronze : Outdoor
Axis : Bronze : Radio
Axis : Bronze : Radio
Axis : Bronze : Radio
Axis : Bronze : Radio
Axis : Bronze : Beach Babes : TVC
RSVP : Gold : NZGirl
RSVP : Gold : NZGirl
RSVP : Silver : NZGirl
RSVP : Special Honours : NZGirl
RSVP : Gold : NZGirl
RSVP : Gold : NZGirl
RSVP : Silver : NZGirl
RSVP : Special Honours : NZGirl
Effectiveness Awards : Gold : Child Cancer
Effectiveness Awards : Best in show : McDonalds s Campaign
Effectiveness Awards : Gold : McDonalds s Campaign
Effectiveness Awards : Gold : McDonalds s Campaign
Effectiveness Awards : Gold : McDonalds s Campaign
Personal Details
Regan Grafton
Auckland,
New Zealand
******@***.**.**
References
DDB
March 19 2012
To whom it may concern
Regan Grafton
It is a pleasure to provide a reference for Regan. We have worked together for a long time and have collaborated on several successful new business presentations over the past two years
In an overall sense, Regan is always available and very approachable. He adds to those qualities with a calmness and thoughtfulness that equates to him being effective at finding solutions and getting good work done
Just as I rate Regan highly, so too do his Clients and several have come to see him as much a friend as a work colleague
Regan leaves DDB having played a large part in creating some of the country s best-loved and most effective work. During his time here he has risen to every challenge and along the way made us all look good
We will miss Regan yet every one of us wish him every success at his next Agency. He that s sort of guy
Yours sincerely
Scott Wallace
Group Business Director