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Eric K. Richards 801-***-**** ***** S. Old Saddle Rd, Draper, UT 84020 abppq5@r.postjobfree.com

Executive Profile

Comprehensive advertising (and marketing) experience with blue chip clients including agency

ownership, art direction, graphic design, media buying, brand management, and direction of creative

teams and production vendors. Over 22 years of award-winning brand building with extensive

background in publishing, corporate identity, and marketing development. Implementation of print,

digital, and web-based channels for more than 150 corporations and businesses including the financial,

software, medical, food services, insurance, and manufacturing industries. Work has ranged from small

local businesses to regional and national companies with extensive marketing budgets.

Professional Experience

Regional Director of Marketing August 2011 Present

Chartway Federal Credit Union

In the spring of 2011, Chartway purchased Utah Central and selected me to head up marketing functions

for the entire Utah region while dissolving marketing functions at the other credit unions that they

assumed. Many programs and ideas created at Utah Central were enthusiastically continued and

supported by Chartway. Currently direct all marketing functions for Utah region divisions including media

buying, advertising, alternative channels, social media and MCIF tracking while coordinating all marketing

efforts with corporate executives for the entire Chartway enterprise at the Virginia home office. Serve as a

key player for crucial communications for converting SouthWest, HeritageWest, and Utah Central credit

unions to the Chartway core system.

Vice President of Marketing August 2006 July 2011

Utah Central Credit Union

Directed all marketing affairs and operation of an in-house ad agency as a member of the Executive

Team. Created brand recognition and built and executed multiple campaigns. Developed product and

service categories to meet the needs of various member segments and influenced member growth in top

10% nationwide. Built onboarding and retention programs and shaped award-winning youth services

winning the CUNA Diamond Award represented by the best credit unions in the nation. Elevated the

charitable arms of the credit union via raising marketing and promotional channels for Christmas Wishes

(fulfilling needs of hundreds of kids annually during the holidays), Angel s Hands Foundation (supporting

children with rare diseases), as well as the Make-A-Wish Foundation and American Heart Association.

Initiated the KSL Studio 5 monthly financial segment and executed a 75th anniversary annual campaign.

Additional duties included graphic design, ad compliance review, promotion scripting, training and cross-

sell tool development, as well as merchandising creation.

President, Founder, and Creative Director October 1996 April 2006

Market Design Media, Inc.

Created hundreds of identities and branding tactics for small to large companies like Associated Food

Stores, Ray Quinney & Nebeker, Salt Lake Board of Realtors, Zions Bank, 1-800-CONTACTS, Bellagio,

and the Utah Hotel and Lodging Association. Built architectural back end for small to major web and

digital projects and oversaw development of front-end creative and launch of these projects. Developed

full-scale magazine projects for chambers of commerce and annual publications for the G8 Summit over

an 7-year period featuring seven different countries. Other publications included Feminine Fortunes, 2002

Winter Olympics Official Guide, and eXceed Magazine for teens in the western U.S. region. Conducted

discovery and brand analysis for numerous corporations, and built creative strategies for a wide range of

clients resulting in increased distribution (Beyond Borders expansion into Home Depots), increased sales

(ARCOM architectural software and Giggle Bug kid safety device), and increased awareness (CareSource,

the only in-house hospice in Utah). Lead teams to create relevant branding and marketing campaigns via

print, web, and digital media.

ekr

Eric K. Richards 801-***-**** 13971 S. Old Saddle Rd, Draper, UT 84020 abppq5@r.postjobfree.com

Freelance Consulting and Design October 1996 Present

Private Vocal Coach June 2006 Present

Creative Director October 1992 October 1996

Mall Marketing Media

Designed layouts for quarterly publications for the shopping center industry throughout the U.S. with mall

enterprises like Simon Properties Group and GGP Properties. Coordinated and art directed on-location

photo shoots including traveling to sites, hiring photographers and make up artists, reviewing and hiring

models, styling shots, and pulling wardrobes. Developed electronic file system to simplify ad storage, file

retrieval, Apple network assets and prepress management. Ran brainstorming sessions and generated

campaign concepts and design collaterals for promotional point of sale, direct marketing, kiosk, and

retail applications.

Education

2006-Present, SLS, IVTOM, NATS Voice Certification

1993, University of Utah B.A. Mass Communications, Marketing & Film Studies

1984, Brigham Young University Computer Science Advanced Studies

Core Accomplishments and Community Involvement

Crystal Awards (national advertising/creative awards) 2002 Winter Olympics Guide, G8 Summit Genoa

Magazine, eXceed Magazine; Utah Golden Spike Awards Best-of-state Shopping Center Campaign;

National Printer Awards Best Paper Product Invention; CUNA (Credit Union National Association)

Diamond Awards Credit Card Design and Youth Marketing; Employee of the Year 2007; Utah Genius

Awards Brand Trademarks; Sandy Arts Guild President; Utah League PR Committee

Skill Highlights

Adobe Creative Suite Team Leadership

Microsoft Office Suite Photography Stylist

Art & Creative Direction Publishing

Brand Development / Management Trademarks

Graphic Design Advertising Scripts

Account Management Media Buying / Planning

Reference available upon request

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