Kyle Crocker
Email: abppn7@r.postjobfree.com
Address: *** ****** **.
City: Fairlawn
State: OH
Zip: 44333
Country: USA
Phone: 612-***-****
Skill Level: Experienced
Salary Range: $50,000
Primary Skills/Experience:
Google Analytics Microsoft Office SharePoint HTML Google Web Master Tools
Educational Background:
Bachelors Degree, Business Administration and Management
Houghton College, 08/2002 - 12/2005
Houghton, NY
Not Selected,, Not Selected
Job History / Details:
Kyle A. Crocker
abppn7@r.postjobfree.com
www.linkedin.com/in/kacrocker
kacrocker.com/resume
CAREER SUMMARY
Performance-driven Digital Marketing Professional, who has skillfully defined, created and executed successful digital marketing strategies and exceeded corporate objectives. Expert at enhancing public image, developing communication infrastructures and marketing communication plans. Strong ability to influence thinking, forge strategic alliances, and build consensus. Demonstrates exceptional written, verbal and interpersonal communication skills. Able to translate complex information into materials understood by a variety of audiences. Works collaboratively with all levels of management; is self-motivated and adaptable. Specific expertise in the following:
* Collaborative Leader
* Digital Marketing
* Web Analytics
* Search Engine Optimization
* Social Media: LinkedIn, Facebook, Twitter
* Business Intelligence
* Excellent User Interface
* Customized Reporting
* E-commerce
* Project Management
* Customer Focused
* Excellent Communication Skills
TECHNICAL SKILLS
Google:
* Analytics
* Web Master Tools
* Remember the Milk
* AutoHotKey
PROFESSIONAL EXPERIENCE
Diebold, Incorporated, North Canton, OH
2006 - 2012
Global leader in providing integrated self-service, security systems and services.
Digital Strategy Specialist
2011 - 2012
Led Analytics and Search Engine Optimization efforts. Served as de facto webmaster, responsible for updates and fixes on outside facing website.
* Spearheaded Google Analytics implementation, providing data driven insight to website traffic previously unattainable within
the organization.
* Established monthly and quarterly dashboards and reports summarizing 100k+ monthly visits into actionable insights for management and other stakeholders.
* Analyzed web traffic and content to determine relevance of existing sections in support of new sitemap development.
* Facilitated internal collaboration and provided support on SharePoint 2010 based sites for department of 150 associates.
* Consolidated and documented processes for internal publishing and web content support. Drove adoption by example through the use of document libraries, lists, discussion boards, and automated workflows.
Regional Service Support Representative
2008 - 2011
Facilitated service contract renewal process. Provided reports and analysis of account performance and cost structure.
* Developed consolidated tracking system that provided consistent, timely metrics on renewal completion to management, saving 4-6 hours per week.
* Designed and implemented templates to efficiently scrub and format unwieldy data from back-end systems into consistent reports for internal and external customers.
Sales Order Support Coordinator
2006 - 2008
Supported field sales with product order attainment and fulfillment process. Improved measurability and efficiency within teams through process standardization and improvement.
* Reduced complexity and improved accuracy in order entry process.
* Improved first time order acceptance rate from 65% to 90%.
EDUCATION
Bachelor of Science (BS), Administration & Management, 2005
Houghton College, Houghton, NY
TRAINING
Social, Mobile & Digital Marketing Boot Camp
Online Marketing Institute, Cleveland, OH, Spring, 2012:
* Cross-Channel Integration & Engagement
* Email, Mobile, Social: Best Practices for Higher Engagement and ROI
* Successful Social Media Marketing Tactics for Better Results
* Search Engine Optimization
Webinars
* Marketing Automation
* Lead Management
* Landing Page Optimization
* Sales and Marketing Analytics
* SEO for Website Redesign