Manager Project

SHEILA R. MARSHALL

*** **** ****, ************, ** 19460

******@*******.*** 610-***-****

WWW.SHEILAM.NET

Experience

GSI Commerce, Inc., Product Manager, 2009-Present

Manage ecommerce platform features, from inception through rollout.

Collect, track and manage feature requests from internal and external clients. Prioritize requests for

scheduled releases based on factors such as ROI, business need, funding available and projected

roadmap.

Develop product requirements documents to capture long-term goals/vision as well as

considerations. Prioritized features for product inclusion. Created abstracts to address short-term

objectives. Both documents included user stories and high-/mid-level business requirements.

Research and analyze competitive data, industry trends, and user needs to build product roadmaps

that span several years and include multiple releases.

Engage clients to determine real needs vs. superficial trends. Troubleshoot product features for

existing platform.

GSI Commerce, Inc., Business Analyst, 2007-2009

Planned and performed analysis of ecommerce activities/functions and guided the subsequent design and

implementation or improvement of existing ecommerce applications.

Elicited, documented and evaluated business requirements for complex projects, working across

multiple organizations. Interfaced with SMEs in technology, merchandising, fulfillment, customer

service and finance to decompose high-level concepts into detailed requirements.

Built use cases and models that clearly depicted process flows relating to specific business

requirements. Documented existing operating procedures and recommended efficiencies for

complex, highly interdependent ecommerce platform that serves 80+ clients.

Worked closely with internal and external customers to identify goals and objectives, document new

and updated business processes, and ensure that business needs are met. Conducted interviews

and facilitated requirements elicitation sessions.

Communicated effectively with technical and non-technical personnel. Gathered and evaluated

requirements for project elements that require software development work. Communicated

information needed to fulfill these requirements effectively to partners, business and technical staff in

both oral and written forms.

GSI Commerce, Inc., Sales Communications Manager, 2006-2007

Managed all client-facing communications, including letters, promotional materials, marketing collateral,

etc.

Served as Lead for numerous RFP responses, working with sales, subject matter experts (SMEs), legal

and others involved in the process while maintaining a tight schedule and quality writing/editing.

Established formatting/style standards, developed templates for RFP responses and other client-

facing documents, coordinated with design teams to establish a fresh look for presentations, reports

and more (mini-branding exercise).

resume of S. Marshall - 2

Managed and developed mailings to prospects, introducing the company and building our

reputation through marketing pieces

Created and initially structured internal WIKI page for use by all of Business Development team. Used

as a central repository where the most recent documents are available.

Senior Technical Writer, DoubleStar, 2004-2005

Established standards in proposals, technical manuals, and other customer-facing documents.

Established dozens of templates for use by contractors in the field. Coordinated with Marketing to

ensure a standard look and feel.

Edited and wrote proposals in close coordination with project management and sales.

Involved in and eventually spearheaded a project to create a technical library of sample

documents for use by field contractors, project management and internal technical personnel.

Organized documents by project life-cycle, with cross-indexing for easy reference. Developed a

front-end using RoboHelp that was architected for multiple search paths and supported a layered

information approach.

Senior Technical Writer, TruePosition, 2002-2004

Wrote user manuals and online help for wireless location software and hardware.

Wrote user manuals, published in PDF, for complex 911 wireless location solution. Worked with

operations, development and customer support to ensure that procedures were accurate and

addressed various market needs.

Integral part of spearheading a unified online help system for products with a user interface. Defined

requirements, created templates and established a standard look and feel.

Designed help architecture and navigation to be unobtrusive yet helpful in finding answers quickly.

Architecture included both link paths and visual markers.

Learning Products Engineer, Hewlett-Packard, 2000 2002

Wrote user manuals, tutorials and help systems for server software.

Wrote user manuals and quick start tutorials for web services platform. Worked closely with

developers to ensure that manuals were accurate and addressed salient points.

Created help system for the integration of custom solutions with a large process-based application. It

featured streamlined navigational controls and used a Cascading Style Sheet (CSS) and frames.

Various Positions, Various Companies, 2000-2007

Systems Analyst, Siemens Health Solutions, Inc Documented software release updates, fixes and

issues for hospital administration software applications.

Analyst, Centocor, Inc Documented processes and SOPs for the company s IT department.

Worked closely with project management to identify procedures and recommend improvements.

Senior Documentation Specialist, Global Logistics Technologies, Inc. - Wrote and edited technical

materials for web-based supply chain software application. Created online help for the company s

web portal. Developed and managed the application s CSS. Investigated new products and

worked to resolve documentation issues with the toolset used.

resume of S. Marshall - 3

Senior Technical Writer/Editor, bigchalk.com - Developed functional and design requirements as

well as use cases for web portal and online library. Developed online help and requirements

documents for electronic library product.

Documentation Manager, Analytical Graphics, Inc., 1996-2000

Wrote and edited technical materials for satellite systems analysis software application.

Converted all paper documentation to comprehensive HTML-based help system consisting of more

than 3000 topics and featuring framesets, JavaScript, CSS, and a search engine. Published user and

technical manuals for UNIX- and Windows-based satellite analysis software. Worked closely with

astrophysicists and aerospace engineers to ensure technical accuracy and consistency.

Managed growing technical writing team. Provided direction for current and future projects. Defined

goals and prioritized tasks. Redirected the focus of paper documentation to task-based topics

independent of the user interface.

Served as the usability reviewer for all UNIX and PC interfaces. Provided feedback and suggestions,

worked with software engineers to design more user friendly interfaces. .

Senior Technical Writer/Editor, SEMCOR, Inc., 1990-1996

Provided technical writing, editing and organizational support to aerospace programs.

Edited and coordinated corporate proposal efforts in response to government and commercial RFPs.

Proposals ranged from 30 to 100+ pages in length. Wrote, edited and coordinated review efforts for

V-22 and Special Ops meeting reports, scientific papers and in-house publications. Subjects included

avionics, mission planning, and crew station.

Created, edited and maintained computer network/database user manuals written for beginner

and expert users. Supervised the editorial process, and managed production and distribution of

updates.

Computer Skills

Analysis Tools Caliber, Visio, Sant Suite, SharePoint, knowledge of UML

WIKI Markup, DreamWeaver, RoboHelp, Adobe Acrobat Suite, Homesite,

Internet/Help:

HTML Transit, knowledge of XML

Graphics: Adobe PhotoShop, Fireworks, Corel Draw, HiJaak, Snag-It, XV

Publishing: MS Word, FrameMaker, WordPerfect, MS Power Point, MS Excel

Rational Portfolio Manager (RPM), ClearCase, StarTeam, Perforce, Source

Miscellaneous:

Safe, CVS, ClearQuest, various in-house bug tracking software

Education

Technical Courses Introduction to JavaScript, Introduction to FrameMaker Certificates

Drexel University Courses: Introduction to Information Systems, Writing GPA: 4.0

Philadelphia, PA Computer Manuals

resume of S. Marshall - 4

GPA: 3.5

Villanova University M.A. in English Literature

Scholarship

Villanova, PA

Chestnut Hill College B.A. in English Literature GPA: 3.4

Philadelphia, PA Early Admission

Awards & Activities

Webmaster, www.padanerescue.com, www.sheilam.net, www.dvdpa.org

PA/DE Chapter Coordinator, Mid-Atlantic Great Dane Rescue League, 2002-2004, 2007-Present

Member, International Institute of Business Analysis, 2007-2009

Award of Merit, Marketing brochure, Society for Technical Communication (STC), 2006

Vice President, STC, 2003-2004

Chair, STC-PMC Conference, 2003-2004

Chair, Policies & Procedures, Mid-Atlantic Great Dane Rescue League, 2001-2003

Manager, Online Competitions, STC, 2000 2002

Award of Merit (1), Process Manager Integration Help System - STC, 2001

Awards of Merit (3), various reference manuals - STC, 1999

Award of Excellence (1), Programmer's Guide (Co-authored) - STC, 1999

Letter of Commendation, SEMCOR, June 1995

Individual Achievement Award, SEMCOR, April 1995

Awarded Scholarship to Villanova University, 1987-88

Awarded Early Admission to Chestnut Hill College, 1982

Contact this candidate