Paul's InformationLocation: MURRIETA, CATitle: AdvertisingExperience: 12+ yearsWork Types:

Willing to Relocate: YesWilling to Travel: Few times a yearCareer Level: Senior(non-manager)Work Status: U.S. CitizenMember Since: 2011-11-01 Paul's Social Networks

Helpful Links

-->

Paul Burke

D e s i g n e r • I l l u s t r a t o r

Portfolio: http://www.wix.com/paulyburke/portfolio

40025 Milkwood Ln. Murrieta, CA 92562

abppat@r.postjobfree.com 951-***-****

My Profile

Creative professional, with over a decade of experience telling the client’s story through many mediums. Well rounded, creative thinker that is highly organized and a dedicated problem solver. Proven leader, detail oriented, budget conscious and deadline driven with a knack for motivating others. Exceed client’s expectations by providing quality work.

Experience

Brand and corporate identity

point of purchase

sales collateral

advertisements

packaging design

web design

hand drawing

digital coloring

social media content and tab design

e-mail marketing

trade-show booth design and signage

photography

project management/proofing

photographic shoot management

digital assets control

computer systems maintenance

Software

Adobe Creative Suite (3-5) including Photoshop, Illustrator and InDesign. Knowledgeable in Flash, Dreamweaver, HTML, CSS, and Microsoft Office.

My Career

BurkzWkx Creative, Murrieta, CA 2/2011 – Present

Freelance Marketing and Graphic Design

Developed brand identity for an online retailer (Military Assault Gear.com). Designed/created/produced: brand logo, 282 product e-commerce site with WordPress. Implementing SEO best practices and continue to update and improve user experience. Produced vinyl banner and constructed custom display mount for event booth. Also produced sales collateral: discount offer post cards, business cards and letterhead.

Completed several other successful brand awareness projects which include; Brochures, Trade-show signage and Catalog design. Clients include Los Angeles Paintball Company (LAPCO), SC Village Paintball Park and Levine Advertising.

The ICEE Company, Ontario, CA 9/1998 – 2/2011

Art Director

Instrumental in creating an in-house art department. Alleviated the need for out-sourcing design, illustration and photographic requirements, reducing costs by 60%. Successfully re-imaged the brand by introducing an edgy, mischievous vitality to the mascot character. Facilitated 10 plus years of

record financial growth.

• Efficiently managed production by following up with managers, clients and vendors to ensure success at every stage of development and execution.

• Advocated for the means to leverage the brands huge fan base. Developed a social media strategy, that linked social content to website and generated loyal Facebook friends. The company’s facebook page now boasts over 1 million friends, and a daily growth rate of approximately 40%.

• Created award winning designs and illustrations that were memorable and generated sales. In 2007, created a trade publication ad for newly acquired brand that received 75% reader recognition. The results of this ad generated a record number of new distributors. Awarded in 2002 the “Design of the Times” by P-O-P Times for a standee. This piece featuring the company’s mascot is still being request by major brands like Kmart.

• Consistently created promotional material that retailers, promotional partners, distributors and colleagues say is strategically on target, fresh, engaging and fun.

• Maintained production at a peak level of performance by managing the Macintosh computer systems. Kept all digital assets within easy reach by managing all project files, art assets and creating/maintaining the archive system.

Zen Design Group, Berkley, MI 7/1993 – 9/1998

Graphic Designer

Conceived, designed and produced complete marketing program that included: brand and corporate identities, packaging, manuals, sales collateral, direct mail, catalogs and brochures. Experience in designing products: an industrial flash light body for General Electric, lighted Christmas wire frame displays and an assortment of small key-chain flashlights.

• Effectively managed production on multiple projects from concept to delivery. Executed press proofs, digital assets management and archiving. Communicated with clients directly at every stage of development and execution to ensure their satisfaction.

• Managed photo shoots: Hired photographers, models, planned shoot itinerary, prepared prototypes of products/displays and stylized set.

• Completed 77% of GE’s private label light bulb packaging, out-performing 3 other agencies given the same task. As a result of this achievement, the studio became a preferred vendor being awarded more projects and gaining a consistent source of revenue.

• Major clients include hi-tech prosthetics and orthopedic manufacturer, leading global massage therapy and wellness manufacturer, and General Electric. Plus several start up entrepreneurs.

My Education

B.F.A., Graphic Communication

College for Creative Studies, Detroit, MI May 1991

Ongoing development including:

Social media marketing, HTML5, CSS3, Flash, PHP, JavaScript and Content Management System

Contact this candidate