Marketing Sales

Andy TeBockhorst

515-***-**** abppa9@r.postjobfree.com 2140 South 6th Court, West Des Moines, Iowa 50265

I am a senior-level marketing executive with a proven record of successfully utilizing multiple channels to

achieve remarkable, measurable results. I have worked with both high-profile national organizations and

small independent businesses to facilitate significant growth throughout my career.

Skills & Proficiencies

Extensive experience in both consumer and B2B marketing

Organizational leadership, management and team building

Detailed project coordination, management, budgeting and tracking

Excellent communication and writing skills

Strong creative skills, particularly in the area of promotions, direct marketing and advertising

Excellent graphic design and art direction skills

Expert in web culture and social media applications in marketing and promotions

Web development and web interface design

Highly proficient with Mac and PC software including Adobe Creative Suite and Microsoft Office

Work History

Merit Resources, Inc. Vice President, Marketing & Sales, September 2008 to Present

Merit Resources is Iowa s largest, oldest and most successful Professional Employer Organization (PEO).

Providing HR outsourcing for over 300 small businesses with over 10,000 employees, Merit has enjoyed

double-digit growth each year since I joined the company in 2008.

As a member of Merit s five-person Senior Management Team, help determine the overall

direction of the organization. Closely involved in all major decisions and initiatives.

Manage both the sales and the marketing teams (7 direct-reports)

Plan, create and manage comprehensive marketing campaigns for multiple divisions.

Create/manage comprehensive sales process including recruiting, training and accountability

Oversaw complete re-branding of the organization (revised positioning, value statements,

logos/corporate ID, print materials, multiple web sites, social media/digital strategy, etc.)

Excell Marketing, L.C. Director of Marketing Communications, September 1996 to September 2008

Excell is the #1 national distributor of trading and gaming cards, providing these products to the top

retailers nationwide. The company enjoyed dynamic growth during my 12 years heading up their

marketing and promotions (under $6 million in 1996 to more than $230 million in 2008.)

Directed national marketing efforts for consumer products with top mass retailers like Target,

Best Buy, Walgreens, and more (over 25,000 retail locations worldwide)

Created and managed the two most successful promotions in the history of the gaming &

trading card industry for Major League Baseball (MLB) and the National Football League (NFL)

Managed and solicited funds for a multi-million-dollar annual promotional budget

Oversaw graphic design and provided art direction for all marketing materials & packaging

Homesteaders Life Company Marketing Director, October 1993 to September 1996

Homesteaders is the top company in the very competitive pre-need funeral insurance industry, and was

an excellent study in the power of smart niche marketing.

Oversaw all corporate advertising and public relations activities

Developed all marketing materials

Flynn/Wright, Inc. Account Executive / New Business Director, June 1991 to October 1993

Flynn/Wright is one of central Iowa s most successful full-service advertising agencies, and helped me to

develop a broad skill set that has served me well over the years.

Oversaw marketing for a diverse client list and directed agency s new business efforts

Andy TeBockhorst

515-***-**** abppa9@r.postjobfree.com 2140 South 6th Court, West Des Moines, Iowa 50265

Entrepreneurship

East Village Books Co-Owner, October 2007 to September 2008

As co-owner with my wife Teri, I learned innumerable lessons about starting and operating a small

business. I did not participate in the day-to-day operations of the store, but am proud to have helped

create central Iowa s largest award-winning independent book, music and art store.

Developed & executed complete business plan and secured startup financing

Developed & maintained all corporate Identity, printed materials, signage and extensive web site

Utilized social media to develop a loyal fan-base and to stimulate in-store events and promotions

Professional Musician with local band Monkey3 (formerly The Flying Marsupials), January 1991 to Present

I have been a figure in the live music scene in central Iowa for several years. Though primarily

recreational, my experience in this area has offered many opportunities to hone my brand building,

promotional and communication skills. Thousands of on-stage performances have also helped me

become very comfortable in front of large audiences.

Freelance Designer/Web Developer

Working on a variety of marketing projects with several local and regional companies and non-profit

organizations has helped to me stay nimble and creative. I have been involved in projects for architects,

real-estate developers, printers, several retailers, charitable organizations and more.

Education

MBA - Marketing Concentration

University of Iowa, May 2006

Graduated with Honors

BA - Journalism & Mass Communications

Drake University, Des Moines, Iowa, May 1991

Major: Advertising & Public Relations

Recipient of the Drake Trustee Academic Scholarship (Full Tuition and Room & Board)

FLMI Insurance Certification

Life Office Management Association, October 1994

Earned designation with honors

Community Involvement

MARKETwise Marketing Executive Peer Group Creator and Director

Central Iowa Leadership Study Director

Character Counts in Iowa Communications Committee

Metro Arts Alliance Board of Directors, Marketing Committee

Central Iowa Public Arts Created action committee to document central Iowa s public art

American Heart Association Heart Ball charity event and auction committee

American Cancer Society Committee Member, Harley-Davidson fund raiser

Blank Park Zoo Developed concept, website and collateral for ZooTunes Concert Series

Des Moines Library Foundation Iowa Author Awards Committee

American Advertising Federation of Des Moines Legislative Chair and Scholarship Chair

Central Iowans in Radio and Television (CIRT) CIRT Awards Chairman

Perry Vision 2000 Committee

References

Available Upon Request

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