M i c h a e l We l s h

EVP, Product Strategy & Management

Pro le

Michael S. Welsh

**** ***** **** ***

To design is much more than to simply assemble, to order, or even to edit; it is to add value

Collegeville, PA 19426

T: 610-***-****

and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to

F: 610-***-****

persuade, and perhaps even to amuse. To design is to transform prose into poetry.

abpp7e@r.postjobfree.com

www.mwelsh.com Paul Rand 1917-1996, Design, Form and Chaos

Create user experiences that will drive adoption, increase bottom-line performance by

delivering on customer demand. A tested process, a solid, proven work ethic, and a

willingness to take risks to achieve objectives.

Experience

EXPENSEWATCH.COM, INC., PLYMOUTH MEETING, PA

EVP, Product Strategy & Management - 7/06-Present

Responsibility for product and release management of expensewatch.com. Design and direct

all aspects of the product life-cycle, customer research and usability, market segmentation

and analysis, competitive intelligence as well as release management and research and

development of new features and product expansion. Lead in efforts to expand and enhance

product at all levels including, but not limited to the products' user experience, scalability,

marketability and feature completeness.

Develop and implement design methodology to enable most efficient use of resources.

Complete high-level use cases, facilitated business and functional requirements ses-

sions as well as all aspects of experience design process.

Complete customer focus groups and product reviews with internal and external cli-

ents.

Work with marketing, development and sales on all areas of product development and

support.

Participate in many industry and trade publications and panel various conference sessions as

well as host and moderate many webcast/podcasts establishing expensewatch.com as a

thought leader in the operating expense management/SaaS space.

VP of Marketing + User Experience. 1/04-7/06

Responsible for all aspects of brand management, lead generation, search engine

optimization, application interfaces, design and development of all external and internal

facing materials.

Develop programs and promotions to deliver maximum quality leads for lowest cost.

Utilize design experience and marketing skills to deliver high quality well-designed

materials to create a balanced set of brand-managed business building solutions and

experiences.

Develop Webcast/Podcast strategies to deliver demand with in-house production and

hosting of all activities.

SEO/SEM Techniques to improve organic results and effectively manage paid

campaigns.

Michael S. Welsh

3004 Creek View Way

Manage trade show attendance and participate in many panels and speaking

Collegeville, PA 19426

T: 610-***-****

engagements.

F: 610-***-****

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Direct design, writing and PR teams in planning and execution of marketing activities.

www.mwelsh.com

THE VANGUARD GROUP MALVERN, PA 1/01-1/04

Senior Design Manager Institutional/Retail Web Services.

Design and build interfaces for a variety of applications including, online trading, large scale

retirement plan sponsor site, institutional investor professional experience, and retirement

plan participant site.

Manage scalable UI design processes, from planning through implementation and elevation.

Made significant contributions to current design methodology to ensure equal participation of

information architecture, information design, and business to achieve clear actionable

requirements and compelling and elegant interfaces. Manage user experience, and design

resources on all projects ensuring multi-disciplined design process.

GIBBS SCHOOL, VISUAL COMMUNICATIONS (PART-TIME) 9/2002- 9/2005

Adjunct Faculty.

Teach various design and typography courses in a Associates program in visual

communications.

MOORE COLLEGE OF ART & DESIGN (PART-TIME) 1/2001-12/2002

Adjunct Faculty.

Teach 2nd year BFA candidates publication design course. Also taught continuing education

program taught electronic prepress-advanced.

ACTIVITYONE.COM PHILADELPHIA, PA (PART-TIME) FROM 9/99-2/00 (FULL-TIME)

2/00-1/01

Creative Director.

Build The ActivityOne brand. Concept communication strategies and materials for: the web

site, venture presentations; consumer product reviews; event marketing and business

development.

Product design; UI design; user experience; information architecture; transaction logic and

reporting. Assisted in marketing/sales planning efforts. Manage all creative properties

Michael S. Welsh

including co-branding and marketing research. Implement design of site content. Develop

3004 Creek View Way

Collegeville, PA 19426

working product within 60 days.

T: 610-***-****

F: 610-***-****

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www.mwelsh.com

UNIVERSAL HEALTH SERVICES, INC., KING OF PRUSSIA, PA, 1/96 - 2/00

Art Director.

Creative team-centered development of in-house projects for the nation's third largest

hospital management corporation, including print ads, multiple media campaigns, all print

collateral, posters, direct mail, web sites etc. Sourcing all related vendor services and

managing vendor activity, including press checks and photo-shoots, etc.

Manage and maintain all aspects of the in-house agency, which serves 72 facilities in 22

states. Including but not limited to concept, design and implementation of agency workflow,

equipment and growth structure.

Managed six direct reports focusing on their creative development and career path.

HANSON ASSOCIATES INC., MANAYUNK, PA, 11/93 - 12/95

Design Associate.

Develop, design and produce projects for many national accounts (ARAMARK, Maaco

Enterprises, KIWI Brands, Colgate + Palmolive, Manayunk Development Corporation,

Campbell s Soup Company, Kraft Foods). Assist Creative Director on photo-shoots and client

presentations.

Education

Drexel University, Bachelor of Science, Graphic Design, 92

Organizations & A filiations

Member American Institute of Graphic Arts (AIGA)

1990-present

Member of the Software Information and Industry Association (Siia)

2004-Present

VP, Web

AIGA Philadelphia 2000-2003

President

Drexel Graphic Design Group

1991-92

President

Michael S. Welsh

Drexel University Commuter Student Organization

3004 Creek View Way

Collegeville, PA 19426

1990-1991

T: 610-***-****

F: 610-***-****

Awards & Recognition

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www.mwelsh.com

CoDiE Award Finalist;

Expensewatch.com Best Financial Software Solution for 2006

Nominated by, Founder/CEO Amazon.com

Kasina's 2002 Institutional Plan Sponsor Best Practices

Kasina's 2003 Institutional Investors Sites Top 10 for Vanguard.com

Bronze Medal 1995, Center Stage logo-International Brand Packaging Awards

Engine 46 restaurant identity; Restaurant Graphics II, Rockport Publishing, Co.

Gold Winner 1998; Brochure Series,

Auburn Regional Medical Center, Auburn, WA

National Healthcare Marketing Report (UHS)

Freelance Design Practice 14 years

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