Sales Marketing

Marketing Innovation

BRADLEY A. BILLINGS

727-***-**** abponw@r.postjobfree.com www.bradbillings.com

PROFESSIONAL SUMMARY

Creative and results-driven professional with significant experience developing and launching new products. Adept at building and leading teams, distribution networks and managing partner relationships. Highly motivated and adaptable, with exceptional communications, interpersonal, and leadership skills across all organization levels. Equally comfortable with strategic planning and hands-on tactical execution, as both a team member and individual contributor. Skilled in developing and managing high-impact marketing and sales programs to meet organizational goals.

KEY SKILLS

Product development and marketing

New product launch

Strategic planning, forecasting, and budgeting

Cross-functional team building & motivation

Market research and analysis

Building and managing distribution networks

Vendor and supply chain management

Integrated marketing campaign development and management

Branding and positioning

Marketing communications & collateral development

Outstanding communications, writing & presentation skills

WORK HISTORY

Education Management Corporation / Art Institute of Tampa, Tampa, FL 2009 Present

Adjunct Instructor

Develop and teach business courses in advertising, marketing, sales, and writing, leveraging past and current professional experience. Create syllabi and develop course materials to meet educational goals. Provide instruction through a combination of lecture, discussion, in class assignments, and outside team and individual projects. Competent in utilizing online teaching tools. Courses taught to date include:

AD1450 Fundamentals of Marketing

AD1350 Fundamentals of Advertising

IM3407 Writing for Interactive Design

AD3300 Advertising Sales

FRM1322 Sales and Event Promotion

AD1560 Principals of Marketing Research

AD2250 Account Planning

AD3201 Media Planning

AD1660 Public Relations and Promotion

HU1108 Economics

FRM4339 Web Marketing for Fashion Retail

Dr. Nick s White & Healthy, Tampa, FL 2005 2009

Director, Product Marketing

Independent consultant working with owner to develop company and launch a complete line of natural dental care products. Responsible for all aspects of product development and marketing, including:

Devise and manage strategic plans, forecasts and roadmaps

Create and direct product launch plans and market expansion strategy

Conduct and analyze market, customer & competitive research

Manage pricing strategies across markets and distribution networks

Direct all aspects of partner relations including suppliers, vendors, customers, and investors

Build teams, train and mentor staff, encourage and maintain cross-functional communications

Design and produce all packaging, branding, training, and sales and marketing collateral materials

Plan and manage all promotional programs including trades shows and events

Prepare and present customer, vendor, investor and training presentations

Partner with sales team, provide product training and participate in sales calls as product and program expert

Plan all product, marketing and sales strategy, manage budgets, and analyze results to ensure effectiveness

Guide product development and line extensions, from initial research to production

Originate and direct all marketing efforts including B2B, B2C, direct mail, and Internet

Consult with owner s other business operations on marketing and business development, which include legal, dental and medical staffing, court reporting, dental insurance and mall-based teeth whitening kiosks.

ImagiNail Corporation, Largo, FL, 2001 2005

Director, Marketing & Sales

Company founder and member of executive leadership committee responsible for all aspects of product management and marketing a novel device for applying photographic art directly to fingernails in seconds.

Created business plan, raised start-up capital, conducted market research and assisted in product development

Built sales and marketing team, hired and trained staff, drove sales from zero to $2.5 million annually

Developed distribution programs and channels, recruited major distribution partners and managed relationships

Created communications, marketing and sales strategy, tactical plans, budgets and timelines

Produced all communications materials, messaging, publications, web site and direct mail campaigns,

Managed media relations, public relations and served as company spokesperson and primary representative

Planned and managed special events, tradeshows, promotions and other special programs

Hill & Knowlton Public Relations

technology practice with responsibility for team leadership, mentoring junior executives, business development, program creation and client relations

Lead key division of Compaq account creating and supervising global teams in market research, branding and positioning, message development and media relations

Key member of Internet development, Knowledge Management and national technology practice teams

Kobie Marketing, St. Petersburg, FL, 1998 1999

Senior Program Director

Conducted detailed, multifaceted market analysis and feasibility study for a new software product developed by a Fortune 100 client

Won $1.25 million contract and created virtual company to develop and market product

Oversaw product development and managed product launch including establishment of support infrastructure, market strategy, media planning, direct mail, advertising, trade show and public / media relations programs

Paradyne Corporation, Clearwater, FL, 1997 1998

Senior Marketing Manager

Managed the creation, launch and market development of frame relay and T1 access products

Conducted market research to identify opportunities and created marketing plans to capitalize on same

Identified and communicated key product features required for market success to product development

Iomega Corporation, Roy, UT, 1995 1997

Senior Marketing Manager

Lead corporate business marketing team developing vertical marketing programs for business, education and government markets and market research including database and installed base marketing

Created and managed channel programs for the launch and market development of Zip, Jaz and Ditto storage devices, creating sales collateral and mentoring sales teams to effectively sell products

Key member of team that drove total company sales from $10 million to $1 billion in less than 11 months

Managed market assessment, strategic and tactical plan development, budgeting and resource allocation, program execution, result tracking and reporting, team members, outside resources and agencies

Directed agency work on creative, collateral materials, public relations and served as media spokesperson

Created, launched and managed support programs including on-going seed unit program, sales tools, reseller web site, communications systems and sales incentive program

Copyright Brad Billings 2007 - 2011 all rights reserved

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