Manager Content

ELIZABETH TAI

*/*** ****** ******, ****** Gardens, SA 5065

Mobile: (04) 6849 6714

E-mail: abpnuu@r.postjobfree.com Twitter: @liztai Portfolio: http://www.elizabethtai.com/articles

OVERVIEW

A highly skilled writer with more than a decade of experience writing for print and online publications, I

have excellent verbal and written communication skills. I have had experience in advertising, marketing and

sales, having created marketing proposals, written promotional materials such as advertising copy,

improved sales and helped organise marketing events. I have a flair for learning new technologies and have

used blogs and social media to achieve goals. Therefore, I am used to the challenges of working in different

areas of a business and with different concepts. I constantly upgrade my skills to meet the demands of the

rapidly changing new media industry.

EMPLOYMENT HISTORY

Aug 2012 to present: Social Media Marines

Position held: Digital Content Specialist

Write copy for websites, advertisements, press releases and scripts for videos

Edit content

Assess, catalogue, and organise web site content (content inventory)

Develop content strategy documents for clients/projects

Help with Social Media marketing strategy and design input

Define editorial workflow for projects

Write training materials for corporate and online workshops

Speak and present to clients about content strategy

Achievements:

Assisted in establishing the company s standard operating procedures and day-to-day operations.

July 2012 to present: Various companies

Position held: Freelance Writer & Columnist

Write content for print and online media with good SEO.

Research the latest social media platforms, software, e-books and applications for personal

computers, e-book readers, iPad, Android phones and iPhones.

Develop the brand, USP and web content strategy for print and online publications.

Wrote proposals for new columns or pullouts and developed strategies for implementation

Edit and proofread content.

Design and create e-books in presentable format using HTML and CSS to upload to ebook

distributors such as Amazon's Kindle and Smashwords.

Achievements:

My in-depth knowledge and experience writing about the digital publishing industry made me the

perfect candidate to write a new column for The Star s iPad edition and I was given the column. The

column, Reading Revolution, will begin in September.

Signed on with Discern Publishing House and Penerbit Wawasan Nusa to write four books and ten

books respectively.

Made a member of Christian magazine Asian Beacon's Web Committee because of my experience

writing online content, setting up blogs and use of social media. I am a timely and crucial addition

to the publication as I can help them transition to a more digital platform.

2000 to June 2012: The Star Publications, Malaysia

A Malaysian English newspaper with a circulation of 286,409 and a readership of 1,024,000, The Star is the

leading English newspaper in Malaysia.

Position held: Senior Writer, Proofreader and Sub-editor (2010 to June 2012)

Informed readers about new stories or developments via Twitter

Edited and proofread copy

Developed and wrote content to educate and entertain readers

Developed content (advertorials, blog posts) to effectively market products and services

Wrote blog posts

Wrote proposals for new columns or pullouts and developed strategies for implementation

Developed the brand and USP of a column or new section

Wrote feature articles, advertorials, blog posts and editorials

Created and managed Facebook Fanpage

Communicated with international personalities and experts, clients and company personnel via

written (e-mail, Facebook, Twitter, blogs) and oral (face-to-face interviews) means.

Achievements:

Assisted in the development of Worlds of Wonder, a weekly column about graphic novelists. Made

one of the section's columnists. I was a crucial addition to the team as I have in-depth knowledge of

Japanese graphic novels (called manga) and managed to contact and interview several high-profile

artists.

Developed a reputation for being able to find and interview personalities from all over the world. I

do this by communicating with them via e-mail, their blogs, Facebook or Twitter accounts. Examples

of people I ve interviewed: Rick Trask, director of London-based NGO Acid Survivors Trust

International, author Carol Berg and Bruno Comby, founder of Environmentalists for Nuclear Energy

who is based in France.

I'm often called to write articles on a tight deadline as I am known for delivering stories quickly. My

cover story about acid attack victims (http://issuu.com/liztai/docs/acid_merged/1), Lethal Liquid,

was written in five days.

Recommended by my editors to receive the highest performance bonus two years in row.

Position held: Feature writer, blogger, social media manager, web content writer, proofreader

and subeditor (2006 to 2011)

Wrote content for print and online media

Developed new ideas for articles and start new columns.

Managed a team of writers. Developed content ideas with the writers and ensured that all articles

are delivered to deadline.

Trained and guided writers to be better writers.

Created creative and visually-appealing pages with Adobe InDesign.

Engaged readers and promoted content with a Facebook Fanpage

(http://www.facebook.com/otakuzone) and Twitter (http://www.twitter.com/otakuzone)*

Edited and proofread stories to ensure that the copy is free of errors.

Organised and managed marketing activities such as contests, giveaways and events.

Worked with advertising and marketing personnel to write and develop content that sells.

Researched for the latest issues and technological advances.

Achievements:

Co-wrote (as Gabrielle Low) Malaysia Chic, a best-selling travel book published by Editions Didier

Millet.

Proposed the idea for a monthly column on pop culture and was successful. Appointed columnist

for Popculture Vulture.

Developed a pullout in The Star on anime and manga called OtakuZone. As content co-ordinator, I

managed a team of writers, organised marketing activities and communicated with companies,

especially those based in Japan, to produce compelling articles. OtakuZone became one of the most

popular sections in The Star among the youth. Many readers wrote in to say that they make a point

to buy the newspaper when OtakuZone is published.

Won in-house awards for my feature articles.

Developed a reputation for versatility: I am able to write on a wide variety of subjects from the

environment to entertainment. For more, visit http://www.elizabethtai.com/articles.

Promoted to Senior Writer, a management position.

* OtakuZone was merged with Rage, The Star's youth section in 2011. Later, it was incorporated into Worlds

of Wonder, a weekly column about graphic novels.

Position held: Sub-editor, writer, proofreader and content manager (2003-2005)

Edited and proofread copy. Wrote headlines.

Designed readable and visually attractive pages with Quark Xpress and later, Adobe In Design.

Wrote short fiction for children for the newspaper

Engaged readers and promoted the pullout via e-mail and marketing activities such as contests,

giveaways and events.

Achievements:

Praised by the editor for my creative layouts.

Made content editor of K ids' Turn, a four-page pullout for children in The Star. I was one of the

youngest content editors in the company. The section was very popular and received hundreds of

letters each month.

Journalist, website manager and web content writer (2000 to 2003)

Wrote feature articles and web content.

Organised and ran marketing activities such as contests, events and giveaways.

Designed the brand, look and content structure of websites

Trained colleagues in basic HTML and how to upload stories and manage a website.

Achievements:

Made webmaster for Purple Sofa, the web portal of The Star's youth section, Youth 2. The website

received thousands of hits each week.

1998: Unigraphix

Position held: Copywriter

Wrote press releases, advertorials, advertisements and other promotional materials.

Communicated with clients by interviewing them and writing press releases and memos.

Consult with a team of marketing and advertising personnel to come up with the best marketing

strategies and copy to promote a client s services or products.

Achievements:

Successfully interviewed 28 people and completed writing a promotional brochure called High Flyers within

a very tight deadline (one month).

EDUCATION

September November 2012

Certificate III in Aged Care

Padman Healthcare, Adelaide, SA

1999

Bachelor of Arts (Mass Communications)

Curtin University of Technology, Perth, WA

1996-1998

Diploma in Business Communications (Advertising)

Limkokwing Institute of Creative Technology (now Limkokwing University), Kuala Lumpur, Malaysia

AWARDS/ACHIEVEMENTS

1999 Curtin International Scholarship, from Curtin University of Technology

1999 Industry Award for being the best graduate in Advertising Creativity,from Dentsu, Young & Rubicon

1998 Outstanding Student Award, from Limkokwing Institute of Creative Technology

1997 Best in Marketing Award, from Dumex

TECHNICAL SKILLS

Blogging: Wordpress, Typepad and Blogger

Social Media: LinkedIn, Twitter, Facebook, Tumblr

Other software: Adobe InDesign, Adobe Photoshop, GIMP, Calibre, Microsoft Word, Power Point,

OpenOffice, Microsoft Excel, Chrome, Internet Explorer, Mozilla, Windows Live Movie Maker

PERSONAL ATTRIBUTES & SKILLS

Excellent verbal and written communication skills

Confident when talking to clients, bosses and subordinates

Ability to work within a team and independently

Possess great initiative to start new projects and suggest new ideas

Always possess a positive attitude

Quick learner, responsible and highly organised

Excellent time management skills

Motivated to achieve set goals

Attention to detail

Problem solving skills

Good at multitasking

Ability to speak more than two languages English, Malays Language, Mandarin

Able to meet tight deadlines

Eager to learn

Take initiative and pride in improving my skills

REFERENCES

References will be provided upon request.

Contact this candidate