Design Management

Diana Harrelson Anthropologist & User Experience Designer

214-***-**** abpnka@r.postjobfree.com

Objective

My passion is to make things usable by creating harmony between user, developer, designer, and machine.

Strengths

Background in information architecture, interaction design, programming, scripting, database administration, server

administration, web design, and graphic arts as well design anthropology and ethnographic research methods

Fast thinker, fast learner, high achieving multi-tasker who is quick to adapt to new environments and situations

Great communication and people skills honed by years of training and experience as an anthropologist

Self-starter who can work well both independently and as a part of a team

Skills

Applications

Proficient in: Adobe Creative Suites - including Photoshop, Illustrator, Acrobat, In Design & Dreamweaver, Microsoft

Office- including Visio, Word, & PowerPoint, Omni Graffle, Omni Outliner

Experience in: Adobe Premier & Flash, Quark Express, Microsoft Excel, FileMaker Pro, Final Cut Pro, Digital

Performer, Pro Tools, SPSS, Atlas.ti

Languages & Web Development

Proficient in: HTML, CSS

Experience in: PHP, AJAX, Java Script, MySQL, XML, XSLT

Research

Experience in: Virtual and in person Qualitative, Quantitative, and Ethnographic methods including research design,

data analysis, and final report writing

Work Experience

User Experience Designer at The Planet / SoftLayer November 2009 Present

Designed and implemented user friendly interfaces and interactions for customer portal applications including web,

Android, iPhone, and iPad versions as well as multiple individual tools used for server and data management

Conducted user research via on-site visits, virtual feedback, and phone interviews

Worked virtually from multiple US and international locations with teams based in Dallas and Houston

Usability and Interface Engineer at HRsmart April 2008 October 2009

Redesigned an entire software as a service application from the ground up implementing user friendly system interfaces

and interactions for a talent management system that included applicant tracking, employee performance management,

career development, and employee learning management capabilities

Worked virtually with an international team of people from Argentina, Canada, Lebanon, and the Philippines

Awarded Creativity and Ingenuity award for my work

Information Architect at imc2 November 2007 April 2008

Successfully met and exceeded clients needs through the development of wireframes, sitemaps, and workflows allowing

for faster site and web application development based on sound information architecture principles and research

Helped clients understand their customers better through audience persona and user scenarios

Presented materials to clients such as EDMC, Lowe s, GSK, and Samsung

Interaction Designer at Principle Data Systems December 2006 - November 2007

Provided heuristic evaluations, UI redesigns, SEO optimizations, and management of a custom CMS

Designed custom portal sites for private schools

Web Developer & System Administrator at JCPenney March 2002 December 2006

Facilitated an increase in the productivity of the Marketing department through conversion of paper processes to

electronic ones and reduced the duplication of effort and information by linking systems together

Designed, developed, and supported web based applications used by over 500 corporate employees & over 1000 stores

Trained merchandising on how to better communicate with the creative department

Increased efficiency of copy writers by establishing the first internal Wiki system

Awarded Marketing Excellence award for my work

Research Experience

Virtual Ethnographic Research on Mobile Developers

Client: Undisclosed (2011)

Conducted virtual ethnographic research on the motivations of mobile developers for a major mobile phone producer

Exploratory Research on the Fedora Project s Online Open Source Development Community

Client: Red Hat / The Fedora Project Masters Practicum (2009 2010)

Conducted to discover the needs, wants, and motivations of Fedora s online development community

Designed the research study using virtual qualitative and quantitative research methods and analysis (available upon

request)

Organizational Research on the Public Opinion of General Motors

Client: General Motors (2009) http://www.cyber-anthro.com/research/GMFullReport.ppt

Designed and conducted semi-structured open ended interviews

Qualitatively analyzed data from 48 different interviews

Contributed to the preparation of a presentation for GM US Executives

Contributed to a final report that was presented at the 2009 annual American Anthropological Association meeting

Podcast

Client: South by Southwest Interactive Conference (2009)

Recorded a podcast for SXSW on Cyber Anthropology, which was published to their site in June of 2009 (transcript

available upon request)

Ethnographic Research on Supplemental Experiences

Client: Motorola (2008)

Performed team observations and interviews on how people use their mobile phones to extend their experiences at an

electronics trade show

Qualitatively analyzed data from 6 different field work groups and sites

Wrote a chapter on complex multiple engagements complete with design recommendations as a part of a larger report

presented to Motorola (available upon request)

Podcaster

Client: Society for Applied Anthropology Annual Conference (2008)

Worked with other volunteers in recording sessions with conference speakers

Edited the audio recorded to make it web ready and accessible to anyone online at no charge on SfAApodcasts.net

Designed the SfAA Podcast Team logo

Ethnographic Research on the Knowledge, Attitudes, and Behaviors of the General Public on Seasonal,

Avian, and Pandemic Flu

Client: Denton County Health Department (2007)

Performed observations at local health clinics

Designed and conducted two semi-structured interviews as well as one semi-structured focus group

Performed team qualitative analysis of the data

Contributed to a chapter based on how people seek information on seasonal avian and pandemic flu to the larger report

that was presented to the client.

Ethnographic Research on the Motivations of Guilded Players in World of Warcraft

Class: Ethnographic Field Methods (2006)

Used virtual ethnographic field methods including observation, surveys, and interviews to research the inner workings of

a guild within the massively multiplayer online

roleplay game (MMORPG) World of Warcraft

Conducted qualitative and quantitative analysis which resulted in one of the first ethnographies of this game (available

upon request)

Exploratory Research on Environmentally Friendly Design for Motorola (EcoMoto)

Client: Motorola (2005)

Designed and conducted semi-structured interviews on ways participants considered themselves green

Qualitatively analyzed data from 13 different interviews

Wrote a chapter on how our respondents educated themselves and others on ecological issues, which included design

recommendations and was included as a part of a full report presented to Motorola (available upon request)

Education

University of North Texas

PhD, Human Computer Interaction / Information Science - Current course of Study GPA: 4.0

Awards: Doctoral Fellowship Award

MS, Applied Business / Organizational / Design / Cyber Anthropology GPA: 4.0

Thesis Client: Red Hat Study: An Exploration of the Fedora Project s Online Open Source Development Community

Activities and Societies: American Anthropological Association, Society for Applied Anthropology, Usability Professionals'

Association, Vice President: Graduate Anthropologist of Student Association, President: Peer Review Journal Club, Lambda

Alpha Anthropology Honor Society, Phi Kappa Phi

University of North Texas

BA, General Studies: Philosophy, Psychology, Anthropology GPA: 3.95

Thesis: Ethnography of a Guild in World of Warcraft

Activities and Societies: President's List, Alpha Chi, Phi Kappa Phi, Golden Key Honor Society

Collin County Community College

Certificate, Intermedia Arts, Digital Media GPA: 4.0

Associate of Arts, Photography & Graphic Design

Activities and Societies: Dean s List, President's List, Digital Music Lab Assistant

Entire work history plus recommendations available on LinkedIn: http://www.linkedin.com/in/dianaharrelson

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