Alain Mowad's Official BlogMy thoughts and rants

KEY SUCCESS FACTORSProven track record in product management & product marketing for both enterprise and SaaS product solutionsLaunched new product lines and grew them to become significant revenue and strategic contributors to company s overall product portfolioDrove end to end product life-cycle management for a mix of both new and existing product linesSet strategy and direction for all product portfolios in both existing and new marketsProduct expert and evangelist within the organization, to the field organization, partners and customersWORK EXPERIENCE

November 2008 to Present

Director, Platform Product Marketing

RibbitPackaging, pricing and positioning of the Ribbit developer platform, including all platform messagingGathering Ribbit platform business and market requirements in conjunction with business development as well as through market research and analysisCollaborating on overall product strategy and direction with platform product managementExploring new technology partnerships in collaboration with platform product management, establish and maintain relationships with technology partners and providersAuthoring marketing collateral such as white papers, presentations, data sheets, blogs and the corporate web siteCoordinating marketing plan, budget and launches with Marketing CommunicationsManaging the developer ecosystem, including: evangelization of Ribbit s REST APIs and SDKs, developing forums, training and other tools and programs, and proactively developing the developer ecosystem through partnerships with developer communities, channel partners and directly with the developer channelManaged successful launch in conjunction with Google Wave (Ribbit was one of 8 featured extensions at launch

October 2006 to November 2008

Senior Product Manager, VoIP Applications and Microsoft Unified Communications Solutions

Polycom. Inc.

Succesfully launched new line of products that interoperate with Microsoft Office Communications Server 2007.Successfully initiated and launched Polycom s first suite of embedded wirelines VoIP applications.Developed strategy and roadmap for Polycom VoIP applications and API as well as a Polycom Web 2.0 strategy.Launched Polycom s first XML API and developed an application partner ecosystem around Polycom s IP desk and conference phone lines.Developed and promoted Polycom s Web 2.0 strategy internally, to partners and at targeted events.Evangelized Polycom s applications strategy through webinars, speaking engagements, video interviews and podcasts.Developed collateral including white papers, data sheets, competitive analysis matrices and sales and marketing presentations.

May 2006 to October 2006

Director Product Management, Voice Self Service

Genesys Telecommunications Laboratories, Inc.Managed voice platform product management group, which includes GVP product managers as well as product managers of acquired platforms from VoiceGenie and GMK.Set overal product strategy for voice and media platforms at Genesys, including unification of different platforms.Identified new areas of development and growth for product lines as well as new markets for those product lines.

November 2003 to May 2006

Product Line Manager, Genesys Voice Platform, Network Edition & Managed Services Solutions

Genesys Telecommunications Laboratories, Inc.Drove the evolution and implementation of the strategic direction for the Genesys Voice Platform (GVP), and contributed to making it the fastest growing product line in Genesys s history, with growth in the tens of millions over a three year period.Gathered product requirements obtained from market research, feedback from the field and from customers/prospects, and prioritized requriements based on fit with product strategy and associated revenue.Participated in cross-functional product teams, which included Development, QA, Technical Publications, Product Marketing, and Technical Support, to monitor the progress of projects and adherence to project objectives, help drive product deliverables and release schedules and manage cross-product dependencies.Provided direct support to sales, partners, and customers, including designing and delivering product presentations and evangelized product lines through webinars, speaking engagements at trade shows and seminars as well as articles and interviews.Involved in the technical due diligence teams for technology and company acquisitions.

May 2002 to November 2003

Senior Product Manager, Voice Products

Brooktrout Technology, Inc.

Managed Brooktrout s voice product line, both legacy TDM and new VoIP products.Responsible for competitive analysis and positioning of all voice products.Responsible for setting direction and roadmap for voice products, including identification of new areas such as soft signaling and call recording and monitoring.Collaborated with Engineering to bring products to market and with Market Development and Market Communications to develop product launch materials, collateral and coordinate product launch activities.Provided direct support to Sales to visit customers and partners to promote product strategy.Managed forecasts of all products to manufacturing as well as forecast inputs into the annual budget plan.Manage product gross margin contributions through appropriate pricing and cost optimization programs in conjunction with Engineering and Manufacturing.Managed customer alpha and beta trials, early product access programs and involved in key design win opportunities.

November 1999 to May 2002

Senior Product Manager

Telera. Inc.

Steered company s product direction as it transitioned from a services platform to producing products.Developed high level design and drove requirements for and implementation of an enterprise version of the Voice Web Application Platform product, dubbed Genesys Voice Portal, that helped get Telera acquired by Genesys.Developed marketing and functional specifications for new products and services, based on market research and field feedback.Created overall product design and implementation plan for product delivery, and worked closely with engineering on a detailed product design.Developed go-to-market strategy as well as collateral including internal/external training and documentation requirements, support requirements, white papers, data sheets, product description and competitive analysis documents for internal and external use.Successfully product managed Telera s Cisco and Genesys CTI integrations, a Telera network call distribution product, text-to-speech and ASR integrations, OEM solutions as well as Telera s traditional telephony and VoIP platforms.Acted as a a lead technical consultant to sales, helping respond to RFPs and RFIs, and assisting with technical sales both to customers of Telera, as well as overlay technical sales support to Telera channel partners.

April 1998 to November 1999

Senior Consultant

Genesys Telecommunications Laboratories Inc.

Architected CTI solutions for Genesys customers.Lead requirements and design sessions with the customer, often in conjunction with other vendor partners.Prepared functional requirements documentation, and created functional and detailed design specifications for the integration of Genesys CTI products in customers contact centre environments and with their backend and CRM systems.Installed and implemented integration of Genesys products with customers existing infrastructure, including telephony systems and backend systems such as ERP and CRM. as well as led development effort to build and deploy any custom components such as client desktops and custom servers.

November 1995 to April 1998

Technical Consultant

Bell Canada (Bell Sygma Division)Coordinated design and implementation phases of Computer Telephony Integration (CTI) systems for Bell Canada’s call centres across Ontario and Quebec.Interfaced with numerous groups within the company as well as external vendors and outsourcers to implement the CTI solutions based on stated customer requirements and a thorough needs analysis.Group technical prime for all CTI components, including the choice of CTI and predictive dialer vendors, coordinating the installation and configuration of PBX systems, the integration of CTI systems with the corporate network and coordinating the design and implementation of customized client and middleware software solutions.Designed, implemented and supported workstation and server rollouts for call centre sites, including workstation and server imaging, LAN and WAN design and implementation, domain infrastructure design and management, policy and profile establishment and enforcement, and software distribution.Senior advisor on the Bell Canada call-centre modernization project with the objective of standardizing and unifying all of Bell’s call centres, and member of the Bell IT standards standing committee, which oversaw and approved all standard operating platforms and IT infrastructure implmentations within Bell Canada.

April 1994 to November 1995

Technical Support Director

ASEC Systems, Inc.Provided technical support and alpha and beta trial coordination and support for customers adopting ASEC Systems EDI software.Created an online support service for customers to upload logs, download software updates as well providing a message board for customers to leave questions or log tickets.Created trouble ticketing system for ASEC to track internal and external bugs reported through development lifecycle of product as well as from customers.Performed end to end validation testing of product and creation of master installation package for distribution to customers.

Education

1993 to 1994

Career Development Institute

Professional College D.E.C.

Major: Programmer/Analyst

1989 to 1991

L’ cole des Hautes tudes Commerciales (University of Montreal)

Bachelors in Business and Administration

Major: Applied Economics

Skills

Traditional Telephony: TDM and analog technologies, SS7 networks, PBX systems, call control and signaling protocols, voice codecs CTI link protocols

Converged Networks: V2oIP, SIP, H.323, VoIP infrastructure, including border elements (media gateways, SBCs), QoS, Unified Communications

Programming and Speech: VoiceXML, ASR, Text-to-speech, voice and video authentication

Data Networking and Operating Systems: LAN/WAN, the TCP/IP protocol, HTTP, SNMP, XML and other IP-based protocols, DBMS and middleware services

Web Technologies: Web 2.0, Web Services, HTML, XML, AJAX, REST, LAMP, SOA and WOA, SaaS, PaaS

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