JOSHUA PEKERA

STRATEGY. MARKETING. BRANDING. PRODUCT DESIGNER. IXD. UXD. UID.

abpn4a@r.postjobfree.com 205-***-****

JOSHUAPEKERA.COM

BONJOUR!

To Luckie & Company,

I am writing today to express my interest in the UX Designer and Senior Art Director positions at Luckie

& Company.

Ideation takes fearless passion. However, it is the diversity of our combined life experiences that

champion an idea and see it realized in exceptional creative work that tells a story. The broader one s

understanding of the human experience, the better design we will have. Words wisely shared by Steve

Jobs when explaining how a designer conceives an idea.

The collective talents and experiences at your agency fuel the ideation of stories that build brands. Your

desire to tell stories across every medium fosters a company culture that embraces emerging media. I

find your outlook towards the changing media landscape coupled with such an innovative team to be

exciting and rare. I would welcome the opportunity to learn from such a talented team and contribute

to your insightful work.

As I am approaching my 29th birthday, I feel that my experiences during the last six years of working

professionally have been atypical for someone my age. As a college graduate, a mentor recruited me

to go to KSI, Inc. A manufacturer of custom environmental graphics and ornamental structures, KSI s

installations are placed in themed sites such as Universal Studios and Dallas Cowboys Stadium. The

two years that followed consisted of 12 hour work days, many business trips, a baptism by fire into the

construction industry and the opportunity to work with some brilliant people.

The changing landscape of advertising coupled with the profound growth of social media, mobile

devices and rich web applications gave me aspirations to pursue my true passion. In 2009, I saw an

opportunity to start my own boutique digital agency. This ultimately brought me to my current position

as Creative Director at SM Agency. In that time, I also cofounded The Agorean, an online social news

organization with its own apparel line.

The last three years as Creative Director at SM Agency have allowed me to master several creative

disciplines in the traditional and digital landscape. Since buying into partnership in 2009, the company

has seen tremendous financial growth from its creative services and digital products. My position

allowed me to recruit and work with some of the best creative talent I have ever encountered. My time

at SM has been an invaluable experience that has prepared me to take the next step in my career.

My dream is to work with national brands and develop disruptive campaigns that utilize emerging

media. I have a fervency for crafting beautifully branded products that merge art and technology. I

approach every product with the enthusiasm to make it engage, inspire and leave a lasting impression

on a user with the story it tells. I would like to bring my passion to Luckie and contribute to the stories

you tell that build brands.

Your time is valuable so thank you for reading through this entire letter. I hope you will consider me

a candidate for either the UX Designer or Senior Art Director positions. I have included a link to my

portfolio for you to review. I would be happy to answer any questions you may have for me. I hope to

hear from you soon.

Sincerely,

Joshua Pekera

PORTFOLIO

View my portfolio at: luckie.joshuapekera.com

JOSHUA PEKERA

STRATEGY. MARKETING. BRANDING. PRODUCT DESIGNER. IXD. UXD. UID.

abpn4a@r.postjobfree.com 205-***-****

JOSHUAPEKERA.COM

EDUCATION

Bachelor of Science in Consumer and Industrial Marketing

Spring 2006

University of Alabama - Tuscaloosa, AL.

Consumer Marketing was a dynamic area of study that included aspects of branding, advertising, public

relations, retailing, product development, and marketing research.

EXPERIENCE

SM Agency Creative Director in Tuscaloosa, AL

2009 - Present As Creative Director I oversee all aspects of the creative process. I manage a team from initial ideation

of a product through strategy, planning, creative and development. I play an integral role as a product

designer and collaborate with our Technology Director and Content Strategists to ensure every product

is intuitive, simple and as elegant as possible. Other responsibilities include working directly with clients,

recruiting creative talent, building realationships with strategic partners and event speaking.

The Agorean Partner in Tuscaloosa, AL

2009 - 2010 I cofounded an online publication named The Agorean . It was a social media platform and publication

that was dedicated to being the voice, resource, and social online community for college students and

their surrounding community. The publication had approximately 100 employees, from staff writers to

advertising executives at it s height. I oversaw all creative and marketing aspects of the company brand

along with the apparel production component of the company.

Capture, LLC Business Development Director in Tuscaloosa, AL

April - Nov. 2009 I was responsible for researching, prospecting, lead generation, marketing and introducing Capture to

new business prospects.

KSI, Inc. Marketing & Business Development in Tuscaloosa, AL

2007 - 2009 My responsibilities were split between business development and marketing. I was responsible for the

strategic targeting of accounts with in the entire construction process on both a national and regional

level. I focused on environmental graphics and ornamental metals that ranged from a Lifestyle Center

to projects as large as the Dallas Cowboy Stadium. I researched, chose, and targeted existing and new

accounts with a strategic marketing plan that developed new areas of business and revenue generating

opportunities. I contributed to the creative design of company collateral for both traditional and digital

mediums for general branding and client pitch materials.

Freelance Design Marauder with fleating moments of profound creativity

2006 - Present Web design, brand identity, print and social consulting for small and medium size companies.

SKILLS

Software Development OS & Harware Social Platforms

I have extensive experience with a wide range of social

Photoshop HTML5 Mac OS X

platforms. This is from a strategy and development

Illustrator CSS3 Mac OS X Server

perspective in regards to leveraging social media in

Fireworks PHP iOS campaigns and digital products. I have worked with

various developer tools for major social platforms like

InDesign Javascript Android

Facebook, Twitter, LinkedIn, Foursquare and more than

Cinema 4D Local Development Windows 7

I care to type or force you to read. I would be happy

Omnigraffle Git Source Control to discuss my experience further if you would like to

know more.

Coda cPanel

iWork Suite phpMyAdmin

Google Sketchup PyroCMS

Vectorworks Wordpress

JOSHUA PEKERA

STRATEGY. MARKETING. BRANDING. PRODUCT DESIGNER. IXD. UXD. UID.

abpn4a@r.postjobfree.com 205-***-****

JOSHUAPEKERA.COM

REFERENCES

Greg Davis view LinkedIn profile 205-***-**** abpn4a@r.postjobfree.com

Robert Montgomery view LinkedIn profile 205-***-**** abpn4a@r.postjobfree.com

Michael Wilson view LinkedIn profile 205-***-**** abpn4a@r.postjobfree.com

Gary Hussey 205-***-**** abpn4a@r.postjobfree.com

view LinkedIn profile

Paris Vega view LinkedIn profile 205-***-**** abpn4a@r.postjobfree.com

Carrie Montgomery view LinkedIn profile 205-***-**** abpn4a@r.postjobfree.com

Tom Sharp view LinkedIn profile 205-***-**** abpn4a@r.postjobfree.com

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