Marketing Customer Service
Resume:
abpn37@r.postjobfree.com / 909-***-****
R sum
Kevin Kasten: More than 20 years Marketing Experience
KEVIN L. KASTEN
Upland, CA 91786
abpn37@r.postjobfree.com
PROFILE
Creative, self-motivated, high-energy marketing professional with more than 20 years experience. Focused, detail-oriented, organized leader who comprehends and manages multiple details while remaining focused on the overall picture. Moves easily from vision and strategy to implementation, problem solving, and follow-through.
Key Strengths:Multifaceted project management.Business relationship building through performance and credibility.Envision and execution of innovative Internet marketing programs.Ability to perform effectively in a fast-paced time is of the essence environment.EDUCATION
CALIFORNIA STATE UNIVERSITY, LONG BEACH (CSULB).Master of Business Administration – focus in MarketingAn AACSB accredited MBA Program one of the most essential measures of quality (less than a third of U.S. schools of business administration are accredited by AACSB).Bachelor of Science in Business Administration – option in Marketing. Graduated with honors (cum laude).PROFESSIONAL EXPERIENCE
JACUZZI INC. / SUNDANCE SPAS, INC., Chino Hills, CA 2007 – 2012
Digital / Interactive Marketing Manager. Responsible for the management of all for Jacuzzi s bath and spa divisions, including: websites (,,,,,, and internally-focused sites), social media (blogs, facebook, twitter, and youtube), SEO, PPC, email marketing campaigns, SEO press releases, syndicated articles, syndicated blogs and online support for dealer networks.Monitor the use of the brand by competition and others in URLs, search terms and description in meta tags, etc.Management of multiple projects and timelines, budgets (up to $3 million), internal personnel and outside agencies.Project management involving multiple persons and agencies both internally and externally.High level of design and written communication skills.Manage and propose enhancements to all company websites that will allow the company to be considered a leader in the industry and serve the needs of product owners and consumers.Manage all online marketing databases and their utilization.Manage all outside interactive agencies and their interaction related to the Internet, including hosting, maintaining, optimizing, and advertising.Provide the Director of Marketing with proposals to enhance the role of digital marketing in these respective areas.Create reports and analysis of company websites and social media efforts using Omniture and/or Google Analytics, plus Experian HitWise to measure consumer online behavior, trends, and competitors online strategies.Provide budget updates versus targeted goals.Evaluate new Interactive marketing tools.Work in coordination with the V.P. of IT, Customer Service Director, Product Managers and other stakeholders.Monitor and analyze competitors websites and their online initiatives.
Key AccomplishmentsLed in the project management of five website redesigns.Launched and manage email campaigns for both spa brands and Jacuzzi Luxury Bath, marketing to both potential customers and product owners.During periods of budget constraints, took over the role of onsite SEO, including SEO copywriting.Led in the development of the brands social media presence including youtube, facebook, twitter, and blogs.Increased hot tub site traffic by more than 200%.Increased site lead generation by more than 400%.
WWL VEHICLE SERVICES AMERICAS, INC., Wilmington, CA 1998 – 2006
Manager (2002-2006); Marketing Administrator (1998-2002). Responsible for managing all marketing communications and programs for WWL Vehicle Services Americas, Inc. (formerly Distribution and Auto Service, Inc., DAS – a Nissan North America-owned company purchased in 2005 by Wallenius Wilhelmsen Logistics) that provides vehicle processing, logistics, and marine services to automotive industry customers at locations throughout North America.Designed corporate communications strategy to provide direction for the delivery of communications, setting objectives to be progressed through a work plan that sets out detailed actions, timelines, relevant costs, and responsibilities.Managed corporate branding/identity to ensure consistency in communications and marketing material to project a unique identity in order to appropriately reflect company s goals, ethics, and vision.Responsible for the planning and control of all components of the marketing communications budget.Designed, edited, and produced customer newsletter, employee newsletter, and benefits newsletter.Coordinated the preparation and review of materials to be presented to current and potential customers.Prepared marketing materials, brochures, and pamphlets.Recommended and prepared promotional, public relations, and advertising materials and activities.Developed and maintained company Intranet and websites.Represented company in the community and sought out and recommended new opportunities.Evaluated requests for and made recommendations on corporate charitable giving.Assisted with marketing activities associated with joint venture company including logo/letterhead development, website development, advertising and promotional efforts, event planning, and presentation materials.Coordinated financial reviews, recommending adjustments as necessary and in compliance with contractual requirements.Collected and maintained market information on customers, markets, competitors, and business environment.Organized major events including employee functions, facility grand openings, and customer and dignitary visits.
Key AccomplishmentsManaged and/or participated in numerous senior-level cross-functional teams which covered a variety of projects and initiatives providing strategic direction to establish and carry out specific goals and objectives.Member of the 100-Day Program, a post-acquisition transition team which achieved great success in redefining the company s long-term strategy and building a roadmap for moving into the future.Led in the communication of major corporate initiatives defining objectives, evaluating understanding, developing strategies, determining media, implementing plans, and measuring success.Led in the design, development, rollout, and ongoing maintenance three websites and a company-wide Intranet.Took over newsletter production, thus eliminating the need for graphic design services and reducing costs by 50%.Spearheaded initiatives to increase visibility in the community.
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KEPNER PLASTICS FABRICATORS, INC., Torrance, CA 1990 – 1998
Marketing & Sales. International sales and marketing of oil spill pollution control equipment and custom fabricated products for major oil companies, government branches, cleanup co-ops, engineering firms, and contractors.Responsible for the sales and marketing efforts of six major product lines and hundreds of custom products.Helped translate customer needs into new features and new products.Established and maintained representation agreements.Planned for and participated in major international trade shows.Formulated new and established product pricing structures and prepared formal proposals and bids.Created promotional materials for catalogs, advertisements, and trade publications.Conducted sales presentations; organized equipment demonstrations.
Key AccomplishmentsManaged company s largest account which generated 25% of annual revenue.Automated functions including the creation and maintenance of quotation and work-order databases.PROFESSIONAL/COMMUNITY AFFILIATIONSeMarketing Association: MemberAmerican Marketing Association: MemberBoys & Girls Clubs of the Los Angeles Harbor: Served on Board of Directors (2004-2005). Member of various committees including strategic planning committee and special events/marketing committee.Boys & Girls Club of Wilmington: Served on Board of Directors (2002-2004). Chaired various committees and assisted with marketing, public relations, and fund raising activities.Wilmington Chamber of Commerce: Board Member of the Year two consecutive years (2002 and 2003). Edited, designed, and produced Chamber s monthly newsletter (2001-2004). Assisted with marketing efforts.
Kevin Kasten / Upland, CA 91786 / abpn37@r.postjobfree.com / 909-981-1080Website created by Kevin Kasten
Copyright 2012 All rights reserved.
Copyright © 2012 All rights reserved.
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