DAVID M. WEBB

www.davidmwebb.com 801-***-**** abpn34@r.postjobfree.com

*** *** **** **. ******** Springs, UT 84045

QUALIFICATIONS SUMMARY

Results producing Sales and Marketing Professional with over ten years experience. Highly skilled at

developing creative solutions to meet client needs. Strong analytical skills and extensive product and strategy

training experience. Detail-oriented with successful multitasking ability. Fluent in spoken and written Spanish.

Areas of expertise include:

Business to Business (B2B) Sales Consulting Contract Negotiation Project Management

Creative Marketing Site Catalyst Google Analytics CMS (joomla, wordpress, etc)

SEO SEM HTML CSS

Microsoft Office Suite Photoshop Illustrator CRM tools

PROFESSIONAL EXPERIENCE

UNIVISION KUTH, Salt Lake City, UT

Advertising Account Executive

Responsible for prospecting and growing new business. Strengthen company s brand with relevant market

research, value propositions, needs analysis and propose solutions aligned with client s objectives. Maintain

client relations by demonstrating marketing partnership in words and actions. Manage schedules, billing, and

effectively work with production and traffic departments.

Key Achievements:

Increased 2011 advertising revenue by $124,948

Invited to act as marketing committee member for Utah Hispanic Chamber of Commerce.

Created web-based CRM for tracking client and prospects progress through sales cycle.

Won advertising dollars from competing media channels.

Raised revenue by revitalizing accounts from company churn list.

Created Hispanic marketing site for compiling 3rd party research and strengthen company brand.

GANNETT / THE SPECTRUM, St. George, UT

Online Sales Manager

Led company online sales growth by coaching fifteen sales reps in sells negotiation during weekly four legged

sales calls, more than doubling the average revenue and length of contracts signed. Built internal and external

confidence through systematic research and resolving problematic advertising campaign creative and scheduling.

Identified new revenue opportunities by creating original campaigns and best practice online procedures.

Key Achievements:

Raised online revenue Y.O.Y by 35% within first two months.

Raised online revenue Y.O.Y by 625% by the fourth month.

Created sales training and adoption strategy for online advertising.

Trained sales reps on affective needs analysis for current and prospective clients.

Led company transition of sales culture away from discount selling to value selling.

Raised campaign and promotional profits by creating alternative solutions to the use of outsourced programs.

Researched and implemented best practice strategies for creative design and scheduling of advertising.

Monitored performance of current advertising campaigns and optimize effectiveness.

Managed ongoing process and deliverables which track inventory and affective scheduling of online

advertising.

Generated monthly reports highlighting performance and competitive advantages.

DAVID M. WEBB PAGE TWO

COX/AUTOTRADER.COM, St. George, UT

Advertising Consultant

Won advertising dollars from competing media through implementation of S.P.I.N. selling to help

AutoTrader.com meet its weekly, monthly and annual growth objectives. Assimilated and leveraged current

industry best practices and trends into new business sales and retention practices. Provided a consultative sales

assessment of clients merchandising needs.

Key Achievements:

Achieved top 17% Presidents Club 2008.

Awarded quarterly bonus every quarter in 2007 and 2008 until program was discontinued.

Hit churn bonus multiple times by successfully overcoming retention concerns.

Offered creative solutions to help clients reach business and sales objectives.

Trained clients on best practices to maximize their Internet advertising.

Effectively worked remotely from regional sales office and district sales manager.

GANNETT / THE SPECTRUM, St. George, UT

Advertising Account Executive

Conducted business-to-business sales via cold calling and networking. Responsible for 2 unique account

territories and publications.

Key Achievements:

Awarded Salesman of The Month multiple times.

Consistently maintained ranking within the top 3 out of 18 Sales Representatives.

Exceeded 2005 sales revenue by an average of 63%.

Sold over quota every month during first 9 months.

Reassigned to revitalize damaged territories increasing sales by 59.7% within the first 2 months.

Created, developed, and implemented new sales promotions and bundles.

TAHITIAN NONI INTERNATIONAL, Provo, UT

Premier Leader Representative

Proactively managed Latin and U.S. Hispanic accounts for innovative health products. Compiled progression

reports for tracking and forecasting sales activity.

Key Achievements:

Identified and initiated sales tool needs for Hispanic market.

Created bilingual training materials in print and PowerPoint presentation.

Achieved distributor and company monthly sales goals by assisting in recruitment and product up sell

efforts.

Amplified distributors individual initiative through providing effective recognition.

Trained distributors in Spanish and English on company policies and procedures, marketing plans,

strategies, and campaigns on corporate sales tours and from office.

EDUCATION

BA, Integrated Studies / Spanish and Business Management,

Utah Valley University, Orem, UT

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