Jonathan Ames

Email: abpn0e@r.postjobfree.com

Address: ***** ******* ****** ****

City: Wildomar

State: CA

Zip: 92595

Country: USA

Phone: 949-***-****

Skill Level: Director

Salary Range: 150***-******

Willing to Relocate

Primary Skills/Experience:

marketing executive, international marketing, brand management, advertising, online marketing, trade show marketing, SEO, PPC, direct marketing, video, CRM, email marketing, social media, customer acquisition

Educational Background:

MBA Marketing from Baker College in Flint, MI

BA in Visual Communications from Brigham Young University in Provo, UT

Job History / Details:

JONATHAN AMES

International Marketing Executive

linkedin.com/in/amescreative

PROFESSIONAL EXPERIENCE:

Director of Marketing at KPI ultrasound: 2010 present

Reinvented the KPI brand, deepening wholesale relationships with existing dealers while building

new networks internationally and broadening materials to include elements necessary to also

sell direct to doctors. Created four different websites in English, Russian, Spanish, and Portuguese

to market more effectively to these linguistic groups. Set up multi-lingual advertising and SEO and

implemented regular reporting and analytics. Hired and directed multi-lingual sales staff.

* Company sales growth of 47% over 2 years

* Increased new monthly sales leads by 1,303% over 2 years

* Raised 460 targeted keyword phrases to be Google ranked & 145 keywords to the 1st page

Director of Marketing at SoundVision: 2008 2009

Redesigned the corporate brands for SoundVision and CardioVascular Sales. Wrote and implemented

a marketing plan that focused on search marketing, video marketing, email marketing, and PR.

Created a channel marketing support system and opened the Spanish language market. Designed,

maintained and optimized three corporate websites focusing on B2B lead generation and channel

support. In only a year the SoundVision brand became a known and desirable partner in the

medical industry.

* Raised 100% of our targeted product keywords to the top 10 Google results

* Successfully acquired dozens of resellers as well as key vendor distribution contracts

* Launched a new product with a PR campaign that achieved 9 magazine inclusions

Director of Marketing Communications Materials at Melissa Data: 2003 2005

Created a consistent brand image across nearly 100 products. Optimized banner advertising and landing page conversion rates. Used web analytics and A/B testing to increase response rates. Provided creative direction for client direct mail projects including concepts, visuals, layouts, and messaging.

Director of Marketing at Light Touch Laser: 2002 2003

Created a successful marketing plan that increased sales of existing services and launched a new unknown acne treatment using light that booked up all appointments up to 3 months out. Directed paid search, newspaper and magazine ads, radio endorsements and event marketing.

Art Director at Ryser Willette Advertising: 2001 2002

Created advertising campaigns from concept to implementation for clients in the Financial, Retail, and Real estate industries. Was instrumental in successful client pitches. Designed websites, magazine ads,outdoor ads, newspaper ads, and directed radio and cable TV productions.

Interactive Designer at EURO RSCG DSW Partners: 1999 2001

Designed complex web layouts, graphics and, animated banners for Intel, Minolta, Red Lobster and Kodak. Trained staff in web standards and best practices. Used initiative to create improved processes.

Owner & Creative Director at Red Leaf Productions: 1997 1999

Founded a graphic design firm that created brand identity, websites, marketing materials and ads for the retail and hospitality industries. Secured new business, trained and managed a staff of 3.

LANGUAGES:

Fluent in written and spoken Spanish. Lived in Uruguay for 18 months.

Conversational in written and spoken Portuguese. Lived in Brazil for 4 months.

HUMANITARIAN AFFILIATIONS:

Assistant Scoutmaster for the Boy Scouts of America

Volunteer for the YMCA Ark program

Media committee member for Habitat for Humanity

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