Manager Marketing
Resume:
Kim Last
Email: abpmp6@r.postjobfree.com
Address: **** ******** ****
City: Independence
State: OH
Zip: 44131
Country: USA
Phone: 440-***-****
Skill Level: Experienced
Salary Range: $80,000
Primary Skills/Experience:
Marketing Planning & Execution Project Management Digital / Interactive Marketing Budget Management Marketing Analysis / Market Research & Analysis
Educational Background:
Masters Degree, Business
Cleveland State University, 08/2007 - 05/2009
Cleveland, Ohio
Not Selected,, Not Selected
Job History / Details:
Kim Gilchrist
Independence, OH 44131
abpmp6@r.postjobfree.com
http://www.linkedin.com/in/gilchristkim
CAREER SUMMARY
Highly accomplished, consumer focused Marketing Professional
combining outstanding sales and marketing talents with high
caliber general management qualifications. Results-oriented,
decisive leader, with proven success in establishing a lasting
presence in new markets, identifying growth opportunities, and
initiating strong business alliances. Develop partnerships to
drive bottom-line profits. Thrive in dynamically challenging
environments requiring focused decision making. Specific
expertise in the following:
* Collaborative / Innovative Leader
* Strategic Marketing Planning
* Project Management
* Vendor / Agency Management
* Market Research & Analysis
* Multi-Channel Marketing
* Budget Management
* Consumer Marketing
* Campaign Optimization
* Digital / Interactive Marketing
* Marketing Consultant
* Microsoft Office, Business Objects, Omniture, Google
Analytics, ION Liveball, Exact Target, ClearSaleing, Keyword
Discovery
PROFESSIONAL EXPERIENCE
Diebold, Incorporated, Canton, OH
2012
$2.8 billion supplier of ATMs and technology solutions for
financial institutions in over 90 countries.
Marketing Manager
Led market analysis for Diebold`s key and emerging global
markets, as well identified and recommended relevant growth
strategies and market opportunities.
* Analyzed and researched top global markets by evaluating market
trends, competitive landscape, and consumer research to recommend
relevant growth strategies and market opportunities.
* Communicated key market insights and market recommendations
ffectively to the Director of Marketing and Chief Executive
Officer (CEO). Recommendations were included in the Annual Board
of Directors Meeting.
American Greetings Corporation, Cleveland, OH
2009 - 2012
$1.8 billion manufacturer of greeting cards and related consumer
goods.
Assistant Marketing Manager
Developed and executed integrated marketing campaigns across
multiple brands, conducted analysis to identify consumer
insights and opportunities for revenue growth, and implemented
marketing initiatives successfully. Managed two marketing
coordinators.
* Achieved acquisition revenue goal in 2010 despite a decline of
20% in the ecards market by identifying and establishing new
digital marketing channels including display advertising and
affiliate marketing to reach additional potential customers.
* Exceeded acquisition revenue goal by 10% in 2011 by boosting
performance of all marketing channels. Grew newly established
channels, optimized marketing channels, and supported the launch
of a company-wide strategic SEO initiative.
* Managed marketing model that reduced spend by holding vendors
accountable for a positive ROI.
* Built and effectively managed relationships with external
agencies / vendors, other departments, and team members to
consistently implement marketing campaigns on time and under
budget.
* Managed expenses to a $5 million subscription marketing budget
across multiple brands and marketing channels without going over
budget.
* Trained Marketing Coordinators and Assistant Marketing
Managers. Developed and executed a training program, resulting
in increased knowledge of marketing channels.
* Researched mobile app industry to develop marketing
recommendations to Senior Product Managers for a new e-card
application product launch. Results exceeded goal with 50,000
downloads in a two-day period and boosted the e-card app rank
from 242 to 8.
* Served as intermediate Senior Marketing Manager for a total of
seven months.
InterContinental Hotels Group, Cleveland, OH
2005 - 2008
International hotel company representing over 4,000 hotels across
100 countries.
Sales Manager, InterContinental Hotel, Cleveland, OH
2006 - 2008
Designed and executed sales and marketing plans to contract
group business and drive revenue growth for the hotel; served as
a liaison between clients and all hotel departments to coordinate
group functions and effectively manage client relationships.
* Increased sales in assigned market by 41% by researching and
identifying new business opportunities, retaining customers to
drive repeat business, and negotiating multi-year contracts.
* Researched local hospitality market to develop a competitor
analysis for the annual marketing plan.
Sales Manager, Crowne Plaza Hotel, Cleveland, OH
2005 - 2006
Managed sales and catering accounts; planned special events
spanning from corporate conferences to social events such as
weddings and fundraisers.
* Coordinated group meetings and accommodations for as many as
600 guests.
FREELANCE EXPERIENCE
D. Baron Enterprises, Incorporated, Cleveland, OH
2012
Local leader in construction and landscape installation for
commercial and residential customers.
Marketing Manager (freelance contractor)
Designed marketing campaign to drive online business leads and
led a cross-functional team to implement marketing initiative
successfully.
* Increased online leads by 10% as a result of enhancing search
engine visibility and site engagement for the company`s website.
* Implemented website redesign project by establishing business
requirements, developing a project timeline, and effectively
communicating with team members. New website was launched on
time.
* Managed creative process and production of various marketing
materials including brochures, business cards, and tradeshow
booth banners.
EDUCATION
Master of Business Administration (MBA), 2009
Cleveland State University, Cleveland, OH
Bachelor of Science in Business Administration (BSBA) in
Marketing, 2005
Bowling Green State University, Bowling Green, OH
AWARDS AND HONORS
* Recipient of United Way Community Service Medal, 2011
* InterContinental Hotel Manager of the Year Finalist, 2008
* Panhellenic Outstanding Woman Award Recipient, 2005
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