Management Marketing

Location:

Santa Rosa, CA

Posted:

November 11, 2012

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Resume:

David Bennett – Sustainable Business Management

If you’re interested in receiving a pdf copy of my full resume, please either contact me via email or, find me on or

DAVID J. BENNETT

707-***-**** abpmdn@r.postjobfree.com

Profile

Solution-oriented leader with eight years of experience developing strategic and innovative environmental initiatives with Fortune 500 companies, startups and NGO s. Expertise in creating value through sustainable business management practices with a distinct ability to present persuasive analyses to executive-level audiences and public stakeholders. Analytical and systems thinker with a unique combination of exceptional communication skills and technical expertise in project management, research and analysis.

MBA Experience

Presidio Graduate School January 2010 – Present

Graduate Teaching Assistant and Lecturer San Francisco, CASupport the design, implementation and instruction of a graduate MBA course that imparts the foundations of sustainable business management practices and the emerging, strategic trends in product innovation and operations.

TriplePundit.com Summer 2009 – Present

Sustainable Business Management Writer San Francisco, CAResearch and provide online written coverage of emerging sustainability trends and best practices across multiple industries for 100,000+ domestic and international readers.

Environmental Defense Fund (EDF) Summer 2010

Corporate Partnerships Intern Boston, MA Collaborated with Sustainability Managers at GE, Intel, AT&T and Coca-Cola to design a recommended strategy for EDF to partner with Fortune 500 companies to initiate water conservation and water risk management programs. Researched and identified the capital market barriers to investment in commercial energy efficiency and presented the business case for how third-party financing can facilitate growth in this sector.

Hara Software Spring 2010

Marketing and Strategy Consultant San Francisco, CA

Created a marketing plan to increase the company s market share through developing strategic partnerships with climate registries, trade associations and NGO s. Crafted a strategic management plan to integrate alternative financing data into the firm s industry-leading Environmental and Energy Management software.

Nestl Purina Fall 2009

Operations & Production Planning Consultant San Francisco, CACollaborated with the Directors of Sustainability at Nestl and PetSmart to lead a 5-person team in the development of a lifecycle assessment, financial analysis and demand forecast for a national program to recycle post-consumer product packaging.

City Of Berkeley, Office Of Energy & Sustainable Development Summer 2009

Climate Change Action Plan Intern Berkeley, CADeveloped a set of key performance indicators to measure and monitor the performance of transportation initiatives within the City s Climate Action Plan.Integrated data and associated metrics into an online community portal as a strategy to communicate the City s GHG emissions reduction efforts to the local community.

Fenix International Summer 2009

Sustainability Consultant Fellowship San Francisco, CADelivered strategic guidance for the company s efforts to certify and sell carbon credits based on the company s fuel displacement technology. Executed a cradle-to-grave life cycle assessment of the company s lead product offering.

Safari Books Online (O Reilly Media) 2006 2009

Interactive Marketing Manager & Marketing Contractor Sebastopol, CAProvided strategic management to working groups of distinct corporate partners, bringing them together as partners in shared revenue generating initiatives across multiple e-commerce platforms.Worked collaboratively alongside the executive team to provide research and analysis of customer data to inform B2B and B2C sales and marketing strategies.Developed key performance indicators and associated metrics to monitor, assess and optimize the company s marketing and sales strategies.Delivered ROI analyses of marketing campaigns and successfully negotiated final contracts for interactive marketing strategies with industry-leading media outlets, publishers and authors.Implemented start-to-finish aspects of online marketing strategies including website advertising, email marketing, SEM and SEO. Crafted strategic plans for customer referral programs and social media programs.

The Center for Social & Environmental Stewardship 2000 2006

Conservation GIS Program Coordinator Windsor, CAProvided stakeholder management of federal, state, county and local agencies to identify and implement conservation strategies to support salmon habitat restoration initiatives. Provided technical trainings and presentations to stakeholders on findings, analysis methods and recommended strategies for watershed management.Developed and maintained California s most extensive GIS of Arundo donax (Giant Reed) and riparian habitat data.Grew the scope of services offered by the Ecological Services Division to include community capacity building, data sharing and technology transfer to regional partners. Hired and trained GIS staff toidentifyconservation opportunities including property acquisition for conservation easements, water quality monitoring and habitat restoration.Designed and built web-based tools to enable NOAA, California Dept. of Fish & Game and public watershed groups to monitor and assess salmon habitat data. Trained natural resource managers in how to use the site as a tool to support the environmental decision making process.Designed and built a mobile mapping application to record field observations while conducting low-level aerial flights.

Education

Presidio Graduate School, San Francisco, CA

MBA in Sustainable Business Management, December 2010

Clark University, Worcester, MA

MA in International Development, May 2000

James Madison University, Harrisonburg, VA

BS in Geographic Information Sciences, December 1997

Computer Skills

Salesforce Social Media Marketing Adobe CS

Omniture Search Engine Optimization/Marketing MS Office

Google Analytics Email Marketing WebEx & GoToMeeting

Google AdWords Blogging HTML, CSS, XML, PHP

Memberships

Net Impact, Gamma Theta Upsilon (International Geographic Honors Society), American Marketing Association, Society for Conservation GIS, EDF, NRDC

Twitter: @davidjbennett

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