Sales Real Estate
Resume:
P rofile
Expert growth strategist, analyst, planner, leader, communicator and business
driver who uses the powers of innovative thinking, connection and
Marty Avery engagement to promote the flourishing of enterprises and communities.
Leveraging over 25 years experience in sales and marketing, Marty s entire
career has been dedicated to working with retailers, service providers,
professional services, manufacturers, innovators, franchisors, shopping
OFFICE
centres, real estate developers and municipalities to deliver value, build
PO Box 40045, 2-950 Railway Ave
new markets, and grow sales. Chief skills are:
Canmore, Alberta T1W 3H9
PHONE
Strategic Planning, Managing Resources and Projects
Merchandising, Marketing, Branding, and Business Development
abpm7p@r.postjobfree.com Fostering Membership, Customer and Strategic Relationships
Visionary Leadership and Advanced Communication
WEB
www.what-if.ca Adept with Traditional, Web-based and Social Media
Open Minded, Flexible, and Innovative
http://dreamdaredocanmore.blogspot.com/
Collaborative, Dedicated, Goal Oriented
Design Literacy
Professional E xperience
CHIEF CATALYST, WHAT IF?, 2004-PRESENT
Advise small businesses on growth strategies. Evaluate viability of clients product
and service offerings. Analyze and recommend changes to existing sales and
marketing strategies. Train and educate on selling, pitching, networking, relationship
marketing and branding. Mentor innovative start-ups seeking commercialization.
Facilitate strategic planning sessions and team building workshops. Manage clients
marketing projects and teams. Key results are:
3 clients in Pro t Magazine s Fastest Growing Companies
Featured in Fortune Magazine, Inc. Magazine, CNNMoney.com,
Invited to speak at TEDx Waterloo, CBC Paul Kennedy s Ideas, and
numerous CEO events.
Invited to be Faculty at Banff Centre s New Media institute, and
Canadian Film Centre s Media Lab
Facilitated mission-critical strategic planning session, Marty was superb
at handling the micro and macro level details to ensure that our event
was handled well at all levels. Juanita Metzger, client, CIGI, Waterloo.
We thank God for you! Client, ICS, Hong Kong
CHIEF CATALYST, PYLON DESIGN, 2001-2004
Drove business development. Explored new markets, partnerships and
technologies for growth opportunities. Fostered and managed key client
relationships and staff. Set strategic direction for the company and clients
companies marketing. Managed database. Facilitated Pylon and clients Think
Tanks . Key results are:
Increased sales from $700k to just shy of $4 million in 3 years
Improved team productivity from $150,000/employee to $300,000
Rebranded 4 of top 10 Canadian Law rms
Dominated marketing of Canadian commercial real estate sector
Presented on Leading from Within to Women President Organization s
AGM
Marty Avery Participated in Prime Minister s Task Force on Women Entrepreneurs
CAMBRIDGE, DIRECTOR OF MARKETING, LEASING, 1998-2001
Marketed 26 shopping centres and 4 of ce buildings to international service and
OFFICE
PO Box 40045, 2-950 Railway Ave
retail brands. Devised and executed marketing plans. Evaluated project and event
Canmore, Alberta T1W 3H9
successes -- refreshing concepts and execution as needed. Organized and
PHONE
orchestrated 2 large-scale, annual general meetings in 2 cities as well as a building
opening and 2 golf tournaments. Planned and executed trade show presentations,
booths, promotional materials, and social events for 4, annual trade shows in
abpm7p@r.postjobfree.com
Canada and US. Managed suppliers and administered annual marketing budget of
WEB
$2,500,000. Ensured brand and factual consistency across multiple departments:
www.what-if.ca
Leasing, Investor Relations, Marketing, Sponsorship, Facilities, Finance, I.T. and malls
Updated 30 websites daily and developed multimedia promotions. Key results are:
http://dreamdaredocanmore.blogspot.com/
Competitor offered to buy URL shopping.ca for $2,000,000
POSITION APPLIED FOR
Executive Director (half time), Your focus and commitment continues to reinforce that Cambridge
Canmore Downtown Business Association
not only has a team of dedicated employees but is in the forefront of
the real estate industry. President Kim McInnes
Congrats on such an excellent [promotional] product. Leslie MacKay
Leasing team
Thanks. My god woman, you are an excellent organizer! Roman
Drohomeirecki, Leasing
I like your thinking, expression and encouragement; head of ce is
fortunate to have you. Jacques Charbin, Investor Relations
Thanks for taking such good care of us, as always. Alan Rivait, Leasing
The promo tapes did an excellent job in promoting the mall
atmosphere, and shopping centre industry as a whole, to our client.
Mike Parker, Broker.
CAMBRIDGE, MARKETING DIRECTOR, OAKVILLE PLACE, 1997-1999
Created and administered annual Marketing Plan and budget. Printed annual
calendar of events and timely updates as well as hosted tenant social/info events to
help merchants coordinate their promotions with the mall s. Assisted in Revenue
Budget, Strategic Plan and Report on Operations. Managed Client Service kiosk.
Executed a mall-wide event every 2 weeks, involving merchants in converting traf c
to sales. Positioned mall to municipal and provincial governments, neighbours and
community for (contentious) redevelopment. Key results:
Received redevelopment permit. (Developer had failed twice before).
Sales per square foot rose 23% over 3 year term
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E-commerce enabled shopping centre -- an international rst
Won 2 Maple Leaf and Merit awards from International Council of
Shopping Centres (ICSC) for marketing, tenant retention, and publicity
Merchants products featured in Chatelaine and book on Gardening
Marty continually pushes herself and others to be out of the box
thinkers. Her unique approach is what will make a standard or repeat
promotion new and different. Carol Hyams, Centre Manager
You are the only Marketing Director who has ever listened to me and
collaborated on my ideas. Roxanne Viz, Store Manager
Marty Avery
RETAIL REPAIR, RETAIL CONSULTANT, 1984-1997
Analyzed effectiveness of merchandise mix, merchandising, store design, staff
training and sales, special events, marketing and PR. Recommended and
OFFICE
PO Box 40045, 2-950 Railway Ave implemented improvements. Produced marketing and PR plans, collateral, and
Canmore, Alberta T1W 3H9
promotional events to stimulate traf c, and increase sales. Designed trade show
exhibits, xtures, stores and specialty retail. Presented workshops to retailers, mall
PHONE
administration, and downtown development organizations on effective sales,
merchandising and store design. Key Projects and Results:
abpm7p@r.postjobfree.com
WEB
Specialty Retail kiosk and cart programme rolled out nationally to 23
www.what-if.ca
malls generating $2,000,000 in revenue the rst year.
Appointed to Sheridan College s Visual Merchandising Program Advisory
http://dreamdaredocanmore.blogspot.com/
Committee for a 3 year term
Generated over $8,500,000 in international publicity for media
POSITION APPLIED FOR
campaign Charles the Gorilla . Promotional budget was $5,000
Executive Director (half time),
Framing and Arts Centres sold to US purchaser
Canmore Downtown Business Association
Education
Diploma, Shopping Centre Management, Sheridan College (top of class) 1998
B.A.,University of New Brunswick, (scholarship recipient) 1989
Design Degree, Sheridan College, Ontario 1983
Professional Development: Fierce Conversations, Guidelines to Growth,
Leadership Basics, Delegating Tasks to Individuals and Teams, Partnering for
Growth, Power of Productivity, Priority Management,Team Building, Quickbooks,
Technical S kills
Microsoft Of ce: Excel, Word, PowerPoint
Mac: Numbers, Pages, Keynote, iPhoto, iMovie, iCal, Garage Band
Web-based: Basecamp (project management), Blogspot, Blogger, Facebook,
Flickr.com, Google Docs and Calendar, Hootesuite, Linked-in, Prezzi
(presentations), Squarespace (web templates), Stixy (collaboration), Tweetdeck,
Twitter, Vimeo, Weebly, (web template) Word Press (blog and web design).
Others: Audacity (audio recording), Instagram, Mind Manager (Mind Mapping),
Spool, Storify.
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C ommunity Involvement
Canmore:Volunteer at ERS, LGMS, CC, Our Lady of the Snow; CALM, Canmore
Camera Club, Children s Festival, Community Garden, Community Cruisers,
Tidlund Foundation, Toastmasters (VP PR President), Canmore Sustainable
Economic Development and Tourism Strategy.
Participated in CEDA s Health and Wellness Initiative, Creativity and new
Marty Avery strategies are essential if you want to stay in the lead. With Marty, you are
assured. Teresa Mullen, CEDA
National: Rotman Interactive Management Challenge, Board Advisor. Future
OFFICE
PO Box 40045, 2-950 Railway Ave Possibilities, Board Member. NextMEDIA, Advisor. Canadian Women in
Canmore, Alberta T1W 3H9
Communications, Peer Advisor.
PHONE
Relevant Client List
abpm7p@r.postjobfree.com
DOWNTOWN DEVELOPMENT ORGANIZATIONS
WEB
Oakville, ON; Fredericton, NB; Moncton, NB; Sackville, NB; Paradigm Group;
www.what-if.ca
Wolfville, NS.
http://dreamdaredocanmore.blogspot.com/ REAL ESTATE DEVELOPERS
Brook eld, Great West Life, Cambridge, Cadillac Fairview, Markborough,
Morguard, SunLife Financial Real Estate
POSITION APPLIED FOR
Executive Director (half time),
SHOPPING CENTRES
Canmore Downtown Business Association
Atlantic Shopping Centre, Burlington Mall, Dixie Outlet Mall, Markville Mall, Mayfair
Shopping Centre, Oakville Place, Quinte Mall, Upper Canada Mall,
NATIONAL REALTORS/FRANCHISORS
Framing and Art Centres, Grower Direct, Roots
SERVICES
3rd Uncle (design), Absolutely Wild (design), Alpha Translations, Cassels Brock
(law), Miller Thomson (law), Gowlings (law), ICS( nancial services/law), McMillan
Binch (law), Mobo Vivo (tech), Whetstone (sales consulting).
DOWNTOWN RETAIL
56 independent retailers across Canada.
Page 4
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