Medical Management

Dana Haza

HEALTHCARE EXECUTIVE PUBLIC POLICY STRATEGIST

P roven track record identifying strategic solutions and d irecting im plem entation St. Simons Island, GA 31522

i n industry and public policy settings, w ith special ability to drive coalition b uilding Cell: 202-***-****

a nd key stakeholder engag em ent to achieve transform ational outcom es E-mail: ********@***.***

BUSINESS DEVELOPMENT & TRANSFORMATION PROGRAM DEVELOPMENT

Extensive Expertise in

Strategic Solutions Project Management Hospital/Medical/Clinical Practice Management Budgeting Positive Team Management

Cost Control Coalition Building Strategic Alliances Public-Private Sector Partnerships Public Speaking/Advocacy

Organization & Coordination Quality & Utilization Standards Physician Recruitment Process Optimization

Community Relations Government Liaison Regulatory Compliance

Savvy professional with more than 20 years of success in large-scale transformation of diverse traditional and managed care

clinical/hospital health care organizations, public policy institutions, and congressional administrative operations. Highly imaginative

and intuitive, with powerful blend of creative strategy generation and sound tactical execution expertise. Exceptional communicator with

gravitas to engage with national leaders, and abilities to connect people and ideas, build bridges across diverse constituencies, and

create/guide winning programs from concept to fruition. Extensive political, social, and business contact network. Comprehensive

knowledge of and insight into complex facets of healthcare.

Selected Car eer Highlights

Designed/implemented systemic changes to reverse trajectory of diabetes in U.S. and elevate diabetes on national agenda.

Led Commission as Presidential appointee in delivery of complete national electronic health information system strategy.

Developed strategic plan and contract innovations that optimized share of HCA and PHO in managed care market.

Created/executed winning strategies that drove minimum 45% revenue increase for Medical Center s 9 practices.

Co-authored seminal work with Newt Gingrich outlining strategy for transformation of U.S. healthcare system.

PROFESSIONAL EXPERIENCE

NOVO NORDISK, Princeton, New Jersey 2006 2009

$8,537MM manufacturer of diabetes care, homeostasis management, growth hormone therapy, and HRT products.

Senior Dir ector National Changing Diabetes Pr ogr am (NCDP)

Accepted opportunity at company President s request to lead unique social responsibility-driven initiative to stimulate

transformative focus shift of U.S. healthcare system toward diabetes prevention and optimal management, with goal to change

trajectory of diabetes. Reporting to VP of Strategic Business Development with staff of 4 direct/15 indirect reports and

responsibility for $3MM budget, developed, directed, and executed program working with executive team and national partner

leaders and organizations. Managed vendors; oversaw website and social media plan.

Aligned focus and key stakeholders of program lacking strategy, direction, and belief around development of innovative solutions to

make inroads in alarming trajectory of diabetes among U.S. population. Results include projects serving as catalysts for systemic

change at Federal level, introduction of key legislation, groundbreaking research, and development of National Diabetes Goal:

Directed and designed RFP, gained stakeholder buy-in, and oversaw groundbreaking research assessing federal financial

impact of diabetes that garnered extensive media coverage and yielded 5 recommendations endorsed by all key diabetes

organizations in nation. Effort garnered nomination by VP of Novo Nordisk for President s Performance Award.

Conceived national petition, engaged endorsement of variety of stakeholders, and successfully championed introduction of

legislation for creation of National Diabetes Coordinator role, introduced in both House and Senate.

Spearheaded first-of-its-kind research on scoring methodologies using diabetes as model, resulting in new scoring

approach recognized by Congressional Budget Office (CBO) that scores all Federal legislation.

Led development of globally recognized and adopted best-in-class diabetes triple barometer research measuring impact on

diabetes spanning societal perception, economic impact, and clinical outcomes and measurements.

Aligned leading diabetes organizations around initiative, as well as groups, government entities, and employers such as

American Diabetes Association, U.S. Department of Agriculture, Centers for Medicare/Medicaid Services, and Caterpillar.

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Managed extensive research including major societal (resulting in development of first-ever national diabetes goal with 65

national champions) and economic (resulting in Forbes conference to discuss potential workplace solutions with findings

endorsed by diabetes community) studies.

Conducted Capitol Hill and key policy maker briefings.

Garnered extensive top tier media coverage resulting in more than 91 million media impressions, numerous press

interviews, articles in Washington Post, USA Today, Reuters, and others, and presence on Twitter and Facebook.

DEPARTMENT OF HEALTH & HUMAN SERVICES (DHHS), Washington, DC 2005 2006

E xecutive Dir ector Amer ican Health Infor mation Community (September 2005 March 2006)

Approached by DHHS Secretary to take on this role at Office of the National Coordinator for Health Information Technology. Led

collaborative community whose goal was to bring national alignment around technology HIT Interoperability in support of

dissemination and adoption of Administration s policy on health information technology within DHHS.

Directed first-of-its-kind group comprised in equal parts of Congressional/Federal Agency and industry/marketplace leaders, and

aligned stakeholders to enable successful advancement of key objectives/milestones and drive targeted outcomes:

Developed complete strategy and plan, and coordinated execution with relevant DHHS offices including Assistant

Secretary for Public Affairs, White House liaison office, Office of General Counsel.

Created strategy and agendas for meetings that successfully identified key milestones and basic decisions to be made with

regard to issues such as common language and communication parameters.

Addressed high volume of press inquiries and oversaw staff of 11 in development of printed materials and web content

effectively documenting departmental activities (including contract negotiations and website development).

E xecutive Dir ector Commission on Inter oper ability (January October 2005)

Accepted Presidential appointment to create newly legislated and funded 11-member commission from ground up, with charter to

develop report and recommendations for interoperable health information technology exchange to be delivered to President

George W. Bush, Secretary Leavitt, and U.S. Congress.

Created vision, strategic design, and plan for initiative, working with many high-profile persons to build consensus and

orchestrate successful delivery of unanimously supported report and recommendations:

Produced innovative, citizen-friendly report downloadable from unique website, including input from 50+ patients and

healthcare professionals, timeline for road map to personal medical records, and list of 300+ efforts underway nationally.

Conceived and executed successful Public Relations plan promoting report to diverse stakeholders and media outlets, and

crafted/directed highly engaging rollout event attracting members of Congress, media, industry, and IT community.

Managed resources effectively to result in on-time delivery while utilizing only half of budgeted dollars and staff.

AMERICAN ENTERPRISE INSTITUTE / OFFICE OF NEWT GINGRICH, Washington, DC 2001 2004

Dir ector of Policy Office of Newt Gingr ich

Married medical expertise with political passion, proactively pursuing opportunities in Washington and winning role reporting

directly to and advising Newt Gingrich. Collaborated and consulted with key governmental and business leaders to implement vision

for 21st century intelligent healthcare system. Organized policy forums on key defense, healthcare reform, and international issues,

and spoke nationwide on healthcare transformation and large-scale change. Directed team of 50+ interns.

Led design of pioneering strategies for consumer-driven healthcare, military and national security transformation, and

environmental protection, serving as idea generation catalyst and aligning people to conceive and bring ideas to fruition:

Co-authored seminal work with Newt Gingrich, Saving Lives and Saving Money: Transforming Health and Healthcare.

Provided consultative services to Center for Health Transformation in identification and execution of business solutions to

assist large healthcare, pharmaceutical, and industry clients in areas of prescription drugs, elder care, and hospital care.

Liaised extensively with and briefed government figures and entities on diverse health and defense-related projects, including

Office of Vice President (Dick Cheney), White House and Cabinet (e.g., DOE, DOD, DHHS) officials, NIH, Centers for

Disease Control, Department of Treasury, OPM, and Pentagon leaders including Joint Chiefs of Staff.

Played key strategic role in negotiations and collaborative efforts resulting in passage of 2004 Medicare Bill, and worked

with private sector leaders to include key provisions in Medicare Part D legislation.

Worked closely with Defense University on healthcare-related war gaming exercises and general briefings.

Co-authored monograph with former Director of National Cancer Institute (NCI) Dr. Andy von Eschenbach and former

Director of Food and Drug Administration on transforming cancer outcomes in America, while on sabbatical at NCI.

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DOCTORS HOSPITAL OF AUGUSTA, Augusta, Georgia 1996 2000

Dir ector of Managed Car e

Approached by former employer (previously called Augusta Regional Medical Center) with request to establish structure for

physician-hospital (PHO) group with contracts in various states of play and lacking compliance/reimbursement tracking systems.

Brought 250+ physicians together as community, while creating and executing strategic plan for Columbia HCA facility and

Physician Hospital Organization (PHO) to optimize dominance in managed care contract market:

Gained cooperation of physicians and office staff to achieve alignment on pricing and strategic direction.

Counseled executive team regarding local/national political environment and healthcare reform opportunities.

Established standards and processes for hospital enabling effective negotiation and management of contracts, and ensured

proper reimbursement with compliance tracking systems.

Gained buy-in of major employer groups for emerging Managed Care concept, and worked with them to develop

innovative and mutually advantageous managed care contracts.

Created/managed Physician Board for PHO, and served on/brought members together on various professional boards.

Established and implemented first-ever Disease Management program for hospital.

CONGRESSMAN CHARLIE NORWOOD, 10TH DISTRICT, Augusta, Georgia 1995 1996

Acting Distr ict Dir ector Special Pr ojects Dir ector Constituent Ser vice Coor dinator

Pursuing keen lifelong interest in political arena, leveraged connections to secure role managing Congressional office during

reelection campaign. Directed team of 10 in administration of all congressional district offices and constituent services.

Shouldered tremendous project and casework load, while effectively handling extensive public/media relations challenges:

Managed high-profile projects involving Savannah River Site/Department of Energy, Corps of Engineers, Georgia

Department of Transportation, and Social Security Administration.

Established rapport and coordinated extensively with Social Security office to result in expeditious review and resolution

of caseload and enhanced constituent satisfaction.

Served as public spokesperson for Congressman, and appeared/delivered speeches and presentations on his behalf.

AUGUSTA REGIONAL MEDICAL CENTER, Augusta, Georgia 1990 1995

M edical Pr actice Manager

In first major job since college graduation, accepted challenge to manage operation of 9 hospital-based medical practices,

including all physician recruitment, process and profit improvement activities, and supervision of staff of 40.

Identifying lack of systems and team clarity in expectations as well as opportunity to enhance revenues, executed initiatives on

various fronts that dramatically improved financial and operating performance:

Delivered minimum 45% revenue increase for each practice through creative approaches to profit improvement, process

streamlining, and personnel management.

Recruited more than 10 physicians in 1.5 years, achieving all recruitment goals by leveraging recruiting firm and contact

network. Coordinated all aspects from candidate identification through contract implementation and practice set-up.

Supported executive team on key political and healthcare reform issues/opportunities, and monitored/briefed them on

relevant legislation. Worked with legal on initiative to obtain Certificate of Need for heart transplant program.

EDUCATION

Bachelor of Arts Communications/Journalism, Mercer University, Macon, Georgia, June 1989

PROFESSIONAL AFFILIATIONS/ACTIVITIES & PUBLICATIONS

Former Member: Board of the Georgia Hospital Association, Georgia Society for Managed Care

Co-Author (as Dana Pavey) with Newt Gingrich, Saving Lives and Saving Money: Transforming Health & Healthcare, 2003

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