Sales Manager

Contamos con m s de ** a os de experiencia prestando servicios como consultores para emprendedores, microempresas y PYMES; trabajando en multinacionales y desarrollando emprendimientos en Venezuela, Latinoam rica, USA y Europa. Email de contacto: abpm5d@r.postjobfree.com. Tel fono de contacto +58-414-***-****. Twitter @piconsultoresg

Resume Daniel Velasquez

PROFILE

1996-Emory MBA. 16 years of experience in strategic management, marketing, sales and business development in the U.S., Europe, and Latin America. Extensive experience introducing new products and developing new, export and import markets for current products. Executive with proven direct market experience working with different cultures: Had lived in different countries and visited more than 45 cities in the world doing business, and developing relationships between customers and suppliers

PROFESSIONAL EXPERIENCE

PI Consultores Gerenciales (PI Management Consulting), Venezuela

Aug 2009 – Present

Executive Director

Consulting Company specialized in marketing, strategy, operations and social responsibility programs.Targeting small business (PYMES) and government entities

PAPERBOARD INTERNATIONAL, ATLANTA, GA, USA May 2001 – July 2009

Multinational company that commercializes raw material for packaging products (beverage multipacks) between Brazil and the U.S. Exclusive representative of Klabin S.A., the largest manufacturer and exporter of paper and packaging products of Brazil with sales $1 billion/year . Major customers include: PepsiCo, Dr. Pepper/Seven-up, Zumbiel Packaging, Kroger, Sam’s/Walmart, Publix

President & CEO

Bottom line responsibilities for marketing, sales, finance and logistics of the company

Achievements

Achieved $13 million in sales by developing the U.S. market for a line of products of Klabin, the largest paper company in Brazil. Developed entry marketing, sales and logistics strategies

Reduced logistical cost in 23% by negotiating with shipping lines, trucking and rail companies

Reduced by 10% manufacturing and logistical costs of Klabin Carrierboard by modifying the specifications and leading the development of a new product 10% lighter

Work in the classification of a new import tax code for a line of products -Klabin Carrierboard-

Worked with customers and Klabin s team to overcome the problems of using new suppliers from overseas: planning of purchases orders, inventories, lead times, manufacturing adjustments, etc.

Expanded Sourcing Strategy Initiative beyond the paper industry to include consumer food products, and cosmetic between the U.S., Spain and Colombia. Earned the exclusive representation in Atlanta, GA, USA of Recamier (one of the largest cosmetics manufactures in Colombia) and Herbes del Mol (a company that manufactures organic teas, infusions and spices in Spain)

GRAPHIC PACKAGING INTERNATIONAL, ATLANTA, GA, USA

May 1996 - November 2000

Multinational Company based on Atlanta, GA, USA (http://www.graphicpkg.com) (NYSE: GPK) with operations in all the continents and sales of $4 billion/year. World-leader provider for the packaging industry (folding cartons, plastic and paperboard) and packaging solutions (paperboard and machinery). Largest U.S. producer of folding cartons and holds a world leading market position in coated unbleached kraft paperboard, coated-recycled boxboard and multi-wall. Major customers include: Procter & Gamble, Coca-Cola, Pepsi-Cola, Kodak, The Boston Beer Company (Samuel Adams), DuPont, Kraft Foods, Anheuser-Busch, MillerCoors, General Mills, Sara Lee, Con Agra, Heineken, Mars Inc., Grupo Modelo (Corona), Quilmes Cervecer a, Mattel Inc., Unilever, Asahi Breweries, Cervecer a Polar, Campbell Company, and Grupo Bavaria

GRAPHIC PACKAGING INTERNATIONAL, ATLANTA, GA, USA (Cont )

Global Marketing Manager, Atlanta, GA, USA November 1999 - November 2000

Worldwide strategic and marketing responsibilities for a consumer packaging business unit of the company. Reported to Vice-President of Marketing. 4 reporting positions under the CEO of the company

Brand Manager, Atlanta, GA, USA November 1998 - November 1999

North American strategic, marketing and new product development responsibilities for a for a consumer packaging business unit of the company

Assistant Brand Manager, Atlanta, GA, USA September 1997 - November 1998

North American marketing and new product development responsibilities for a consumer packaging business unit of the company

Intern (MBA Student) Atlanta, GA, USA May 1996 - September 1997

Researched global beverage trends (USA, Europe, Mexico, and South America). Conducted a study to evaluate the feasibility of building a paperboard converting plant in Mexico

Achievements

Achieved $12 million in sales/year (in the 2nd year) by developing the Mexican market for a consumer line of products –folding cartons- of Graphics Packaging. Led the development and implementation of marketing and sales strategies. Analyzed market trends, customer needs and relative competitive position. Developed value proposition. Researched, classified and developed key accounts

Developed strategic business plan for a division of Graphics Packaging in Europe. Reported to European Director of Sales and Marketing working directly with European country managers and managing 20 direct reporting people in this project. Proposed restructuring of the operations in the continent: merged of two sales forces; developed of strategic alliances to modify markets channels and close three plants. Modified value proposition identifying in which countries participate and which lines of products offer in each country to maximize European operations bottom line

200% forecasted sales increased (from 8,000 to 24,000 tons/year) reaching + $2 million in EBITDA by leading the modification of the strategic plan for launching a new product -KrafKote®-. Define customers segments and geographical areas to develop. Identified $1 million/year in saving associated with changes in the selection of manufacturing plants

5% reduction in total logistics costs by analyzing and proposing modifications to the global logistic chain

Proposed and led the development of a new global folding carton strategy (34% of Company volume worldwide). Reporting directly to the Chief Executive Officer (COO) of the company. Led the project working directly with all business unit General Managers in the U.S. and around the world

Determined market feasibility of launching new product (Z-Flute®). Defining market size, value proposition, competitive analysis and target segments and competitive benchmark. Developed a model to calculate market size and customers volume based on retail data

EDUCATION

EMORY UNIVERSITY, ATLANTA, GA, USA, 1996

MBA - Master in business Administration

CATHOLIC UNIVERSITY ANDRES BELLO, Caracas, Venezuela, 1991

Industrial Engineer

ADDITIONAL INFORMATION:

LANGUAGES: Native Spanish speaker; fluent in English; working knowledge of Portuguese

WORK PERMITS: U.S. PERMANENT RESIDENT (GREEN CARD HOLDER), Venezuelan Citizen

OTHER ACTIVITIES:

Part-time Professor (graduate studies): Catholic University Andres Bello, Caracas, Venezuela

Member Ecosistema Nacional de Emprendimieto ENEVenezuela

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