Extensive experience in Sales and Marketing
Experience at all levels in an organization
Expertise in the TOTAL sales process
Impeccable attention to detail
Experience leading direct sales forces, brokers & representative s
Customer service and satisfaction #1
Skip DeVine
Honesty & integrity every step of the way
Excellent follow through
Take charge attitude
Exceptional time management skills
I am one of the few individuals with extensive experience in both the Grocery and House Wares industry. My career
started out with American Tobacco, Seven Up and Best Foods calling on Grocery, Drug and Mass accounts in
Northern California; from there it grew to national accounts with General Electric / Black & Decker, Melitta, Snapware,
Home Products International, absolutelyNew and DeVine & Tang covering all retail channels, Grocery, Mass, Gourmet,
Pet, Home Centers, Department Stores, Specialty, Catalog, Internet, TV, etc, sales at one account alone exceeding 90
million dollars.
My Military upbringing, attention to detail, organization along with honesty and integrity has resulted in sales
exceeding expectations at every level. I am known both professionally, personally as being extremely organized and
detailed and take great pride in everything I do along with treating all aspects of a project as if I am the owner with
unwavering high integrity.
Above average computer skills, have developed several software programs that have resulted in additional company
profits while clearly demonstrating to accounts their complete programs, profits and forecasted needs.
Successfully:
Turned around accounts, territories, grew basics, grew business.
Utilizing Clear powerful presentations, Clear quotes, Clear profit analysis.
Developed POS systems, forecasting systems and complete retail business plans.
Created merchandising vehicles for both on shelf and off shelf sales programs.
Focus on building critical customer business relationships with communication at all levels.
Key relationships with Buyers, decision makers, assistants, stores, credit, operations, DC s, etc.
Implement and manage the sales process with above average attention to detail.
Reported, presented directly to CEO s, Board of Directors all Sales & Marketing.
Assisting the CEO s, CFO s with budgets, overall company sales, marketing plans.
Extensive experience in training and managing direct sales forces / brokers and representatives.
Strongly believe in the commitment to service & satisfaction, honesty and integrity.
Strong understanding of how to manage the companies and customers objectives for a win, win.
These positions covered all aspects of sales, marketing, management of sales representatives /
brokers to programming, planning basic selections, promotional events, product launches, in
store demonstrations, package design, displays, on / off shelf merchandising to meeting
containers and moving freight across the country. This has allowed me to work with almost
every different type of retailer, supplier, distributor, broker and sales representative in the
United States and Canada.
Professional Experience:
February 2007 Present DeVine & Tang
Owner http://devineandtang.com Sales, Marketing & Consulting
Coverage: All trade channels along with companies seeking sales and marketing expertise in any industry.
W ork with patented inventions to established companies with full product offerings in the US, Canada and China.
Complete review of product and services with a clear understanding of the company profitability objective.
Develop sales strategies, processes, complete marketing programs along with packaging, merchandising
strategies for placement at national and local retailers.
Programming implemented to clearly achieve and protect the desired margin contribution requirements taking
Into consideration all budgets.
Liaison between the US clients and Asian factories.
At DeVine and Tang I have also been asked to consult and work with companies in the Lighting and home improvement
businesses to teach the sales processes I have learned over the years. This included programming to planning for the
sales forces, developing training materials, sales meetings, working one on one in the field helping train to pre qualify,
research, prepare, find decision maker, present benefits, ROI and close. In December 2007 I visited several LED
manufactures and factories in China along with interacting one on one with local utility companies on the findings. One of
the largest energy savings projects completed was for the biggest spirits company in the world (Diageo), 7 locations with
the largest being the Sonoma facility at over 400,000 square foot.
February 2006 to February 2007 absolutelyNew
Vice President of Sales and Marketing Invention Company / Patented Retail Product Inventions
Channels: Mass, Grocery, Drug, Home Centers, Warehouse Clubs, Specialty, Gourmet, Department Stores, TV.
Developed sales and marketing strategies on products from patented inventors for placement at retail.
Selected items from proto types to take to market finalizing the direction, pricing, packaging etc.
Reported directly to the CEO and CFO.
Implemented companywide systems for quoting, forecasting, budgeting and profitability.
Product placement at Wal-Mart, Sam s Club, Costco, Target, Pets Mart, QVC, HSN, Bed Bath & Beyond, Lowes, Home
Depot, Macy s, JC Penny, Safeway, Kroger, Amazon and several other national and local retailers.
October 1999 to March 2005 Home Products International
Director of Sales National Accounts Laundry Products / Home Products / Food Storage / Bath Products
Channels: Mass, Grocery, Drug, Home Centers, Warehouse Clubs, Specialty, Gourmet, Department Stores, TV.
National accounts, Target, Costco, Safeway, Albertson s, Kroger, Supervalu, assisted Wal-Mart and Sam s Club.
Transitioned products and sales from the brands of Selfix, Seymour, Tamor, Anchor Hocking, Tenex and Epic into one brand
(HOMZ). Total sales exceeded $90 million at Target alone.
Preferred vendor status as category captain at all national accounts.
Produced bonus pack promotions (SC Johnson, Lever Brothers), resulting sales in excess of $6 million.
Exclusively developed the Target Michael Graves Laundry program, sales in excess of $10 million
Implemented companywide quoting system (Power Program) increased profits for 2002 in excess of $20 million.
Launched a POS tracking and forecasting system, resulting in 100% on time fill rates.
Received in 2000, the Target Design Bulls Eye Award.
April 1998 to October 1999 Snapware
Vice President of Sales Dry Food Storage / Food Storage
Channels: Grocery, Mass, Drug, Home Centers, Warehouse Clubs, Specialty, Gourmet, Department Stores, TV.
Sales and marketing for all trade channels in the United States and Canada.
Developed the Dry Food Storage category with placement at Target and Costco where it is still carried today.
Reported directly to the CEO and Board of Directors.
Implemented sales processes, budgets, future product introductions, overall company plans and direction.
Total sales of $21 million at retail with implementation of a 20% price increase resulting in first positive profit.
April 1989 to April1998 Melitta North America Inc.
National Sales Manager Coffee / Coffee Products / Small Electrics
Channels: Grocery, Mass, Drug,, Home Centers, Warehouse Clubs, Specialty, Gourmet, Department Stores, TV.
All accounts in the West along with National responsibility for Wal-Mart, Sam s Club, Home Centers and
Warehouse Clubs, budget $30 million at retail, category manager for Safeway and several others.
W estern region exceeded company sales objectives by more than 15% for the years 1993 through 1998.
Direct private label and filter pack tray developed for Wal-Mart, Sam s Club, Costco, Trader Joe s, Longs Drug
and B.J. s along with several others resulting in sales over $10 million.
Placed complete Four foot Melitta coffee plan o gram at over 400 Wal-Mart locations.
March 1984 to April1989 General Electric / Black & Decker
Sales Manager Small Electrics / Home Products
Channels: Mass, Grocery, Drug, Home Centers, Warehouse Clubs, Specialty, Department Stores.
Transitioned Western region from the brand General Electric to Black Decker.
Sales growth from $5 million at retail in 1985 to over $25 million in 1989.
Developed sales aids, demonstration programs, product features, benefits, merchandising concepts and in store training
programs that were implemented companywide in all accounts.
Received in 1988, the Black & Decker Management Award of Excellence.
Exceptional computer skills in Excel, Word, PowerPoint, etc.
Continue to attend ongoing sales, business management, negotiation courses and seminars.
Dale Carnegie certification
Skip DeVine / Northern California
Cell 707-***-**** abpm1m@r.postjobfree.com
LinkedIn Recommendations
I was a Sr. Buyer in Target's Storage and Organization department when I met and worked with
Skip. Skip was organized, enthusiastic and understood what it took to deal with a Mass merchant.
We worked on several exclusive programs together. From product to logistics, I felt I could count on
Skip and his team to deliver the best results for Target. We were not disappointed. Our business
grew and together both companies benefitted from a well thought out business plan. Skip is
trustworthy and ethical. I enjoyed working with him to grow both our businesses in a
mutually beneficial manner.
January 5, 2012 Megan Tucci, Sr. Buyer in Target's Storage and Organization Department
Skip DeVine is a true sales professional in every sense of the word ..His work ethic,
organizational skills, attention to detail and customer service are second to none. Skip has a
pleasant personality and is easy to work with. Skip would make a fine addition to any company
looking for a highly experienced sales executive who knows the industry and is able to organize a
sales team, and increase sales and productivity.
December 13, 2011 Steve Anderson Factory Sales representative account Mgr., Continental
Marketing (business partner) was with another company when working with you
I worked with Skip at Home Products when he was National Sales Manager for Target Stores and
Costco Wholesale. He was responsible for growing the business substantially over a period of 3
years. He also worked diigently with the product managers in establishing new and unique products
for Target and Costco. He established a universal price matrix system that was used by all sales
managers for quoting customer promotions and programs. Skip is truly a team player with the
company's profitable interests in mind at all time.
December 13, 2011 Pete Caris sales manager, Home products (colleague) worked with you
Skip is a very creative marketing and sales manager that I have worked with several times over the
years. His ability to generate sales from programs he develops is the best I have ever seen. He
looks at business as an adventure to enhance, very creative. I highly recommend him.
January 2, 2011 Leo Neeleman, Owner, BK Sales reported to Skip at Home Products International
LinkedIn Recommendations
Skip is an outstanding business man with drive. He is very detailed oriented, well planned and can
get any job done with ease with his managing skills. Skip was a colleague in our brokerage firm
where I handled his account, Melitta Coffee, along with on several accounts including Wells Lamont.
Skip is an asset to any company with his back round and skills leading him to his own company
today where he is CEO. Skip has been a colleague, a friend and a mentor to me for almost 20
years.
December 20, 2011 Diane Miklancic, Adminstrative assistant, Kelley Clarke (colleague) worked
indirectly for you
Skip is one of the highest integrity businessmen I've ever known. He is a great listener. Once he
understands the task at hand - Skip execute brilliantly. He is a people person who quickly
establishes rapport. I've also seen Skip in action in the field. He can communicate effectively at the
Owner, Chairman, President, CEO and CFO level leading to closing profitable sales transactions.
January 20, 2010 Jerry Levy, Managing Director, RECRUITER/ GROWTH CAPITAL
CONSULTANTS was with another company when working with Skip at DeVine & Tang
Skip was able to develop tremendous relationships with his accounts. He kept management aware
of any pending issues and worked diligently to solve problems before they became problems. His
tenacity to grow the business was outstanding.
March 17, 2011 Clark Burton, VP Sales Click Clack worked with Skip at Home Products
International
"Skip is a great sales director, combining the attention to detail needed to manage national accounts
effectively with the communication and relationship skills required to drive sales. As a product
manager, I found Skip easy to work with, which allowed for better, more effective product launches
into his accounts and stronger presentations to his buyers.
January 4, 2011 Craig Norman, Product Manager/Senior Product Manager, Home Products
International worked with Skip at Home Products International
LinkedIn Recommendations
Skip DeVine is a former supervisor of mine, whom I have kept in touch with over the 8 years since
we worked together.
As a supervisor, Skip is a true mentor, coach, and inspiration. He is a highly personable individual
with an eye for the finer details, and his creativity is unmatched. Skip is highly motivated, deadline &
goals driven, and capable of adapting his communication style based on audience. It is not often that
we have an opportunity to work for someone who creates a culture of true partnership, open
communication, and personal & professional growth. That combined with his exemplary integrity
makes Skip a must have for any organization.
As a mentor, Skip is a highly intelligent coach who is capable of seeing the big picture and different
perspectives. I have recommend Skip as a potential mentor to colleagues, and I believe he is one of
the best. His wealth of professional experience, positive attitude, and ability to quickly identify root
causes and potential solutions makes him an invaluable coach and mentor. I have not reported to
Skip for eight years, I still contact him periodically to catch up and gain perspective & advice.
Through these eight years, I have moved quickly up my career path, and Skip continually offers
outstanding, sound, and practical suggestions that are fitting for my currently situation.
Skip DeVine is that true gem most people rarely get the opportunity to work with. He is a tremendous
asset for any organization.
September 2, 2011 Jennifer Mellencamp, National Account Representative, Home Products
International reported to Skip at Home Products International