FRANK

BAXTER

** *****

Drive

860-***-****

Enfield, CT

06082

abpltw@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Internet Marketing - SEO - Ecommerce Professional with experience developing and implementing

marketing strategies to promote businesses and products via the Internet. Consistent record of

achievement increasing sales and market share by identifying and capitalizing

on new markets, leveraging opportunities in existing markets, and increasing

market share through successful search engine optimization and marketing.

Proven successes developing and marketing Ecommerce

solutions.

Core Competencies:

* Search

Engine Optimization SEO

* Search

Engine Marketing SEM

* Marketing

subscription products

* Ecommerce

B2B B2C

* Building

email lists

* Email

campaigns

* Lead

Generation

* Conversion

Tactics (visitors to leads and/or sales)

* Developing

Internet strategies

* Web

Development

* Developing

key metrics and key performance indicators.

* Pay Per

Click programs PPC

WORK EXPERIENCE

Business

& Legal Reports,

Old Saybrook, CT

Internet

Marketing Manager 2005

- June 2006

Developed strategies for this southern Connecticut publishing company to

increase traffic from organic search, tripling visitor traffic in the first six

months. Increased leads, online

sales, and average order size lifting revenues substantially.

Created guidelines for

editorial to assure better indexing by search engines.Work with outbound sales to

discover and implement new features customers are asking for.Optimized web sites for search

engine discoverability.Developed creative and offers

for effective email campaignsImplemented web metrics

application to monitor and improve results of five company web sites.

PianoWorld.com,

Enfield, CT

Founder and Director

1996 Present

Top-ranked and award-winning Web site www.PianoWorld.com known as

Where the world turns for information about pianos. Conceptualized and

planned a global Internet business.

Manage, develop and promote the site.

Respond to member and guest communications. Manage an online retail

piano supply store.

Created the Internet s most popular piano forum, with the world's

largest piano forum membership (currently 17,000+ members). Piano World averages

over five million page views per month.

Optimization and search engine strategy, enabling to consistently place in

top ten on most search engines.

Designed and implemented a profitable online retail supply store

associated with Piano World (PianoSupplies.com www.PianoSupplies.com).

FRANK

BAXTER

PAGE 2

WORK EXPERIENCE (Continued)

McGraw-Hill Companies, Inc, New York,

NY 1998-2005

Project Manager eCommerce, Education Product and Marketing

Technologies 2002-2005

Served as liaison a between business units

and technology group to develop Ecommerce solutions and meet marketing goals.

Developed McGraw-Hill Education Ecommerce portal to provide

one-stop shopping for the full spectrum

of products aimed at a diverse consumer

population

Grew revenues from $20,000 to $250,000 annually by developing a

promotional strategy for a new Ecommerce

web site for the K-6 business division

Redesigned McGraw-Hill Learning Store and developed marketing

strategies resulting in 10 times increase in revenues

Trained marketing and technical personnel on use of administrative

tools for new shopping cart platform that enabled sales and marketing to

independently create online promotions

Manager of McGraw-Hill Learning Store (Ecommerce)

1998 2002

As

member of Internet Development Team and E-Business Action Committee, led

several key Web projects with budgets ranging from $50,000 to several million

dollars.

Managed a project to develop a web site,, that provided technical

and product support for educators, reducing costly customer calls while

enhancing customer relations.

Spearheaded an initiative to introduce state-of-art technology to

create new products from existing content, which saved the company millions of

dollars annually.

Quadrupled web site traffic for five business units by developing

a strategy to promote sites through search engines.

Contributed to and helped develop which won the Curriculum

Administrator s Web Site for General Curriculum award in 1995.

Circuit City Stores, $9.7 billion retailer with over 600

stores offering electronics and digital technology Newington, CT

Operations Manager 1995

1998

Managed

total operations, including: inventory

control, security, training, warehouse operations, customer service; Served as

back-up to store s General Manager. Trained staff in use of several computer

based systems supporting functions such as: sales, inventory control,

merchandise returns, and customer database management. Launched 4 new stores in

Connecticut market. Achieved awards for excellent

overall operations management, highest sales volume and for lowest shrink

percentage.

FRANK BAXTER

PAGE 3

OTHER

PROFESSIONAL EXPERIENCE

Freelance Web Developer, Search Engine Marketing and Optimization

Consultant, and E-Commerce Advisor, Web Affiliate Program Development

- Marketing - Management Enfield, CT 1998 Present

Market Trainer, Bradlees

Department Stores, former regional discounter, Enfield, CT 1987 1995

EDUCATION

AND TRAINING

Internet

Business Strategies, Babson College, Boston, MA

Advanced

Project Management, Tarrytown, NY

Science and

Art of Effective Web Design, New York, NY

Numerous eCommerce, Search Engine Strategies, Project Management, and

general management courses and seminars.

PROFESSIONAL

CERTIFICATIONS AND AFFILIATIONS

Novell Education Certificate: Web Authoring & Publishing

Notary Public (CT)

User Interface Certification, Human

Factors Inc., New York, NY

* Numerous Music Organizations

TECHNICAL SKILLS

Software and Applications:Miva (E-commerce)

MS Project Blue Martini Microsoft Access MS Excel Homesite

XMLWriter Flash Dreamweaver

Fireworks - Director Visio Adobe PhotoShop Quark Winzip

MS FrontPage and others

Internet:Ecommerce Web site development ROI and

revenue generation site promotion search engine optimization

data/statistical collection design navigation usability interface architecture graphics layout graphics

editing database integration page layout cross browser compatibility

content provider legacy data conversion email database familiar with

other web integration and back-end systems

Programming:HTML XML XSLT

XHTML JavaScript CGI-scripts CSS Shockwave / Lingo PHP mySQL

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