g eoff miller

**** ******* **** *****, ******, TX 75229 630-***-****

Email abpltr@r.postjobfree.com Skype/iChat miller5369

Web idiotsavant.com Linkedin linkedin.com/in/geoffmiller

objective

MyCokeRewards.com

Develop innovative digital platforms to drive sales, participation and brand engagement.

digital loyalty program

experience

The Marketing Store, Chicago themarketingstore.com

integrated promotion and loyalty agency 2003-2005, 2007-present

Vice President, Interactive Strategy Started an interactive specialty from the

ground up to an expertise in the agency that contributes 50% of revenue. Lead the

agency s digital marketing efforts with strategy and online concept development.

Supervise teams of digital strategists, producers, partner managers, designers &

developers to create award-winning work.

McDonald s Monopoly

My Coke Rewards: Rebranded and redesigned the digital loyalty platform for Coca-Cola, now

massive digital promotion

with over 20 million members and 5 million unique visitors per month. Led the strategy, concepting

and design for the site. Helped evolve the model from physical to digital fulfillment with reward

partnership negotiations. Created the school, daily deal, limited-time rewards and Million Point

Giveaway programs. (Awards: 2012 W3 & Tempo, 2011 W3 & Colloquy, 2010 DMA Echo & Tempo)

McDonald s Monopoly: Innovated on the world s largest promotion by taking the game online,

where players literally roll the dice to instantly win cash and prizes. Generated 73 million code

entries with a 7% take rate, 16 million visits, 6 million unique visitors and 4 million players over 6

weeks. Negotiated with 16 partners to deliver the largest online prize pool ever a total of $30MM

in digital prizes. Created the world s first online and mobile collect-and-win game in 2008. Added

social app on Facebook and daily $1 million roll mechanic in 2009. Online game helped increase

sales an average of 5% every year from 2004-2011. (Awards: 2012 W3 Best in Show, 2011

Interactive Marketing Awards, 2010 CADM Jay Gondelman & Past Presidents Awards, 2009

ad:tech, DMA Echo, Mobile Excellence, Promo Interactive & CADM Tempo Awards; 2008 Webby,

Promo Pro and CADM Tempo Awards). AvatarizeYourself.com

global viral campaign

McDonald s Avatarize Yourself: Transform yourself into a 3D, blue-skinned Avatar to share

with friends through social networks and blogs at avatarizeyourself.com. Started in 18 different

countries and 7 languages throughout Europe, the program went viral across the world. There were

over 3 million visits in the first 2 weeks of the McDonald's promotion, and over 10 million by the

time it was over. Nearly half of the visits resulted in people uploading their photos. (Awards: 2010

IAB & Promo Interactive Awards)

Created over twenty web and SMS campaigns for McDonald s in the U.S., Canada and Latin

America. Developed an online database strategy for McDonald s through a series of successful

sweepstakes and promotions.

Pitched and won digital programs for Allstate, Coca-Cola, Disney Home Video, Electrolux, Eureka,

Hasbro, L Or al Paris, Nature Made Vitamins, Shell (Win $2900 Every Day Giveaway won 2009

CADM Jay Gondelman Award), Symantec and Verizon (Build Your Own Rocket won 2005 CADM

Jay Gondleman Award).

L Or al Gold Rewards

digital loyalty program

XM Asia Pacific, Singapore and Beijing xm-asia.com

digital agency, division of RMG Connect (a WPP company) 2005-2006

Regional Business Director Led the Nokia interactive business for the Asia-Pacific

region, a multi-million dollar account with a team of 20 people.

Nokia Asia Pacific

Helped Nokia develop 11 Asia Pacific sites including nokia-asia.com with over 3 million visitors

per month into a database of high value customers. Developed innovative ways to acquire and

engage visitors, including Nokia s digitally-led Defend Your Turf football competition across 6 Asian

countries that included the first Bluetooth mobile video broadcast in Singapore.

Nokia Asia Pacific

online & mobile platforms

chemistri (aka iLeo and Capps Digital Garage, now Arc Worldwide), Chicago

digital agency of Leo Burnett 1998-2003

Senior Interactive Producer Instrumental in growing the company from a 6 person

startup to a 75 person $12MM agency by creating effective award-winning work. Led

creative teams as a strategic architect, translating business objectives into interactive

platforms with a team of designers and programmers.

Kellogg Company

Transformed Kellogg s passive Internet presence into high-traffic consumer sites and redefined

Kellogg s EETandERN.com

the company s strategy on the Internet. In less than six months on the account, catapulted Kellogg

online loyalty program

past competitors into one of the top 500 visited properties on the Internet with over 680,000 unique

visitors per month. Developed Kelloggs.com and over a dozen online campaigns for Kellogg brands

targeting a range of consumers.

E ET and ERN: Created EETandERN.com, the industry's first online loyalty program for kids and

chemistri's first CRM project. Developed an online catalog, Shockwave games and cartoons, and

promoted the site via e-mail and banner campaigns. The program generated over 1.2 million

members who entered 120 million points in 18 months. It also successfully encouraged loyalty

among site members (60% Kellogg share of pantry) vs. non-members (37%). (Best Online Brand

Building, 2001 Revolution Awards; Best Online Promotion, 2001 Golden Marble Awards)

IFIC: International Food Information Council

Kidnetic: Created the first online education campaign for childhood obesity, funded by Burger

Kidnetic.com

King, Coke, Kraft, Kellogg s, Mars, McDonald s and Pepsi. Kidnetic.com became a destination for

500,000 kids in the first six months of the program. Through games and activities, the site tween anti-obesity site

encouraged them to eat healthy, exercise and engage their family for support. (Rated among the

best nutrition sites by Tufts University s Nutrition Navigator)

Other Online Campaigns: Led online campaigns for Beef Council, Disney Cruise Line, Hallmark

Flowers, Heinz, Kraft, Motorola, P&G and Philip Morris International.

Corporate Sites: Created over a dozen internal and external corporate sites for the B Com3

Group, including Leo Burnett, Capps Digital, chemistri, Starcom Worldwide and the Mission Control

extranet which helped win the $2.9 billion General Motors account.

Leo Burnett, Chicago 1996-1998

Intranet Webmaster Pioneered and evangelized Leo Burnett s first intranet site that

became a desktop staple for over 1600 employees in 12 U.S. offices. Heinz Splirt.com

email campaign went viral

Graphic Services Manager Supervised an in-house print production and

multimedia design team of six people; researched and purchased new technology.

i nternet/mobile

Internet user since 1989. Web site creator since 1994. Social channels since 2006.

Proficient in Mac, Windows and UNIX environments. Not a programmer or designer, but

experienced with HTML, DHTML, JavaScript, publishing, presentation, design & multimedia

programs, web server administration & log analysis.

Functional knowledge of Perl and .NET, Vignette and TeamSite, MS SQL & Oracle database

integration with web servers as well as SMS-based cell phone campaigns.

LeoBurnett.com

Speaker at ANA Conference, AD:TECH NY and Digital Marketing Conference & Expo.

corporate web site

e ducation

Master of Science, Advertising, University of Illinois, 1995

Bachelor of Science, Psychology, University of Illinois, 1994

personal

Published Amiga Game Zone, a nationally-distributed computer video game magazine in college.

Competitive tennis player and avid traveller. Proposed at the Taj Mahal in India and married my wife

three times in one year. Our son Liam was born in 2003 follow his travels at wheresliam.com.

LeoNet

Leo Burnett intranet

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