Marketing Sales

Taylor Greely THE OHIO STATE UNIVERSITY

Columbus, Ohio, 2008 - 2012

Honors Program, GPA: 3.9

BA: Strategic Communication

I m a communications, marketing and graphic design professional with a

Minor: Graphic Design

passion for writing, a creative mind and an outgoing personality. View my ************@*****.***

portfolio, comprehensive experience and more at: 614-***-****

www.taylorgreely.com

SKILLS

EXPERIENCE PROGRAMS

Adobe Software (Photoshop, InDesign,

MARKETING/COMMUNICATIONS INTERN Illustrator, Fireworks, Dreamweaver).

HTML editing & web design software.

RUMPKE WASTE & RECYCLING, JUNE - DECEMBER 2011

Microsoft Office.

Developed, managed and implemented internal and external marketing and communications plans

WEB DESIGN

for the Columbus sales office and corporate communications department, supervised by the current

HTML/CSS.

PRSA president (Cincinnati). Responsibilities included writing, content development, design, event Web project management.

management, marketing, media relations and customer/community outreach in the tri-state region. User interface design.

Responsible for researching, writing, editing and producing newspaper columns, newsletter Graphic design.

Data collection/analysis.

articles, blog posts, media pitches, media kits, press releases, data and fact sheets, video

Website creation/updates.

scripts, award applications and promotional, educational and informational materials.

Wireframes.

Utilized creative marketing strategies and graphic design skills to develop and produce visually

Widgets, online efficiency tools.

attractive, clear and persuasive messages and content for advertising/communications materials Google analytics.

including ads, brochures, posters, flyers, signs and direct mail pieces. Website architecture and design for

Planned and managed events for employees, news media, government officials and general usability, legibility and accessibility.

Typography.

publics (youth and adult) by coordinating advertising, material distribution and communication

with internal and external parties. Grew to independently manage high-profile projects and MARKETING, PR & DESIGN

Media relations.

events such as a day at the Columbus Zoo for more than 1,000 employees.

Social media marketing.

Learned crisis management skills and procedures from direct encounters in a high-risk industry.

Strategic public relations planning.

COMMUNICATIONS INTERN Visual communication (web, print).

Crisis communications.

ZIPLINE LOGISTICS, JUNE - SEPTEMBER 2011

Marketing material creation/design.

Initiated, developed and implemented communications and marketing strategies to establish

Press material development.

relationships with internal/external audiences and the media for this fast-growth startup.

Publication development/production.

Interactions, materials and protocol consistently reiterated key messages and company values to Event planning/management.

enhance image, grow network, acquire sales leads and drive profits. WRITING

Equipped Zipline with the information and tools needed to maintain and grow media and Direct mail/advertising pieces.

external audience relations. This included the creation and development of social media Technical writing.

Creative writing.

accounts (Facebook, Twitter), and an electronic archive system for material management and

News/media writing.

data tracking.

Corporate blogging/blog marketing.

Developed and produced communication materials (company bio, employee handbook, hiring

GROUPS

packet, standards/protocol document and benefits packet) to maintain internal structure and

consistency during a period of rapid growth. OSU PRSSA, MEMBER:

Enhanced Zipline s network, media coverage, positive image and prestige by: PR experience and career preparation.

Initiating/managing a corporate website redesign that added an interactive news page OSU PRACTICE, MEMBER: Student

and converted the once-static website to a platform for easy in-house updates. PR firm focusing on marketing,

communications and media relations

Writing essay award applications that won Zipline: Columbus Chamber Small Business

for assigned clients.

Leader Award (Emerging Excellence), Columbus Business First Fast 50 and Columbus

THE ODYSSEY NEWSPAPER,

Business First Best Places to Work.

WRITER: Responsible for interviews,

Authoring regular blog posts for the Easy Columbus My Summer Internship series,

photography, and developing content

which offered advice to young professionals while promoting Zipline s image among

for weekly articles in OSU Greek life

external audiences. newspaper (circulation > 3,000).

YOUNG PROFESSIONAL INTERN

COMMUNITY AFFAIRS INTERN

PROGRAM (CRLC): Professional

CITY OF CANAL WINCHESTER, FEBRUARY - JUNE 2011

leadership development and education

Worked with Community Affairs Director to support community and media relations. Responsibilities

through experiential learning

included publication layout and content development, media writing, low-budget material design opportunities.

and marketing strategies, event planning and website maintenance. KAPPA KAPPA GAMMA: Held to high

Wrote/edited press releases, newsletter and magazine articles, media advisories and event standards of involvement, academics

pieces. and philanthropy both nationally and

locally.

Used HTML and web development software to maintain city website.

Planned events (city sales, fundraisers, dedications, speeches, ceremonies) by managing

media relations, promotional efforts, venues, vendors and guests.

Contact this candidate