WILLIAM JAMES YARNALL, R.Ph., CCP
P.O. Box ****
Merchantville, NJ 08109
abpl7l@r.postjobfree.com
OBJECTIVE
Assume authority from conception through production of medical education, pharmacy, nursing
programs, and medical literature and presentations geared toward medical specialists,
generalists, and allied healthcare professionals
QUALIFICATIONS SUMMARY
Takes responsibility for all aspects of medical education program content from proposal through
executed deliverable including focused strategic content development, outline, writing, design,
scheduling, and faculty/journal/website liaison; proficient in AMA style and compliance
guidelines
Assumes accountability for presenting to clients and grantors an integrated, strategic approach
toward multiple medical education venues including but not limited to symposia, journal
supplements, abstracts, primary manuscripts, monographs and other enduring materials as well as
online programming
Produces scientifically accurate, detailed, timely medical communications through a synergy of
professional backgrounds including Registered and Certified Consultant Pharmacist, published
author and researcher
Areas of Therapeutic Expertise (include but not limited to):
Immunology, rheumatology, neurology, endocrinology, cardiovascular disease, gastroenterology,
hematology, oncology, infectious disease, emergency medicine, psychiatry, dermatology
EXPERIENCE
DoctorLearns LLC 2009
Medical Writing Specialists
P.O. Box 1504
Merchantville, NJ 08109
Position: President
Established small business freelance and contract medical writing entity.
Partial Client List
Discovery Chicago:
2010, August: Developed clinical review manuscript concerning therapeutic intervention at the
onset of first clinically isolated syndrome (CIS) for author Barrie Hurwitz, MD, for publication in
peer reviewed medical journal
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Discovery Institute of Medical Education (DIME):
2010, July: Needs assessment components of proposals for educational grants to develop CME
programs about hyperimmune globulin therapies:
Hyperimmune Globulin Post Exposure Prophylaxis (PEP) in Pregnancy: Hepatitis B and
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Rh Incompatibility
Hyperimmune Globulin Post Exposure Prophylaxis (PEP) in Rabies Tetanus, and
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Hepatitis
Clinical Care Targeted Communications, LLC:
2010, June: Researched, developed, outlined and wrote Soft Tissue and Bone Sarcomas: A
Disease State Overview, Priority Report, for faculty Laurence H. Baker, DO.
2010, February: Wrote synopsis of Phase II trial of combination therapy with bortezomib,
pegylated liposomal doxorubicin, and dexamethasone in patients with newly diagnosed myeloma.
J Clin Oncol. 2009;27:5015-5022, for Priority Report editor E. Roy Berger, MD, FACP.
Intellisphere, LLC:
2010, June: Developed and wrote National Comprehensive Cancer Network Guideline Updates
From the 15th Annual Congress, a Continuing Pharmacy Education program published for the
internet through Pharmacy Times, and presented by Anthony Elias, MD.
Yarnall W. New Therapeutic advances in the management of GERD. Pharmacy Times. 2010.
(March 2010, manuscript accepted for publication).
Projects in Knowledge:
2010, February: Expert Insight Into: A Human Epidermal Growth Factor Receptor 2 (HER2)-
Specific Monoclonal Antibody Plus an Aromatase Inhibitor (AI) Versus an AI Alone for the
Treatment of Postmenopausal Women with HER2 Positive/Hormone Receptor-Positive
Metastatic Breast Cancer.
Wrote synopsis of Trastuzumab plus anastrozole versus anastrozole alone for the treatment of
postmenopausal women with human epidermal growth factor receptor 2-positive, hormone
receptor-positive metastatic breast cancer: results from the randomized phase III TAnDEM study.
J Clin Oncol. 2009;27:5529-5537, for presentation by Ana Maria Gonzalez-Angulo, MD.
2010, February: Proposal for 4 hour satellite symposium concerning chronic myeloid leukemia.
Executed deliverables:
o Executive summary providing program overview
o Needs assessment/gap analysis
o Learning objectives that reflect agenda and address gaps (listed and referenced)
o Audience response questions on general disease assessment/monitoring practices
o Case studies (3)
o Draft agenda outline
2010, February: Proposal for 90 minute satellite symposium concerning advances in multiple
sclerosis symptom management.
Executed deliverables:
o Executive summary providing program overview
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Needs assessment/gap analysis
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Learning objectives that reflect agenda and address gaps (listed and referenced)
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Draft agenda outline
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Biotech Ink LLC:
2010, January: Researched, developed and wrote two-part newsletter feature articles published in
the Biotech Ink Insider explaining the significance and the process of investigating and identifying
key opinion leaders in medicine to serve as spokespersons and authors of sponsored educational
events and publications.
Pharmakon LLC:
2009, July: Project oversight, researched, wrote and developed power-point slide deck for
teleconference presentations concerning STALEVO (carbidopa, levodopa, and entacapone) and
COMTAN (entacapone) for the treatment of patients with idiopathic Parkinson s Disease and
end of dose wearing-off effect.
Vital Issues in Medicine / Pharmakon 2008 2009
A PDI Company
200 Dryden Rd, Dresher, PA
Position: Medical Director
Responsibilities: Oversight, direction, and development of all content for CME company
transitioning to non-CME medical education market.
Representative examples:
2009: Researched, developed and wrote update and revision to Treating Tough Infections:
Discussing Options for your Pediatric Patients, a Pfizer sponsored teleconference power-point
slide program discussing Cleocin Oral Suspension and its role in treating Methicillin-Resistant
Staphylococcus aureus in pediatric patients.
2009: Internal market research, Spiriva Market Review and Therapeutic Strategy. Researched,
designed, developed and wrote product backgrounder to spearhead marketing of educational
teleconferences to Boehringer Ingelheim Pharmaceuticals and Pfizer, Inc.
2009: Internal marketing medical education program, Victoza (liraglutide). Researched,
designed, developed and wrote product backgrounder to spearhead marketing of educational
teleconferences to Novo Nordisk.
2008: RealCME web based CME Courses, Getting Down to Business in a 24/7 Society:
Identifying and Managing Shift Work Disorder in Your Practice. Outlined, researched,
developed, and wrote two on-demand programs concerning shift work sleep disorder in
collaboration with expert faculty.
Discovery Institute of Medical Education (DIME) 2004 2008
A Publicis Healthcare Communications Group Company
1675 Madison Avenue, New York, NY
Position: Associate Scientific Director
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Responsibilities: Research, outline, develop and write proposals, needs assessments, and
learning objectives in response to Grantors RFPs to develop focused, compliant, CME
programs. Oversee and coordinate freelance writing; develop and execute deliverables
including journal supplements, symposia presentations, and numerous enduring and
online activities such as Epocrates, MedsiteCME, and Medscape programming.
Representative examples:
2008: Four-part newsletter series, Concepts and Controversies in MS B Cells and T Cells in
Disease and Therapy. Managed freelance personnel and assumed personal responsibility for
developing, writing and producing CME newsletter concerning the diagnosis and treatment of
multiple sclerosis.
2008: Journal Supplement, The Role of B Cells in Multiple Sclerosis (MS): Novel Approaches to
Understanding the Pathophysiology and Treatment of MS. Developed and wrote two of three
articles for supplement to Current Opinion in Neurology in collaboration with faculty Kathleen
Hawker, MD, Nancy Monson, PhD., and Guest Editor Michael Racke, MD.
2008: Medscape Today CME/CE, A Previously Healthy 48-Year-Old Man Presents with
Hematuria and Flank Pain. Developed and wrote online case study concerning diagnosis and
treatment of renal cell carcinoma for faculty Daniel J. George, MD.
2007: Journal Supplement, Targeting Abdominal Obesity to Reduce Cardiovascular Risk in
Patients with Type 2 Diabetes Mellitus. Developed and wrote two of four articles for supplement
to The American Journal of Medicine with faculty Louis J. Aronne, MD, Priscilla Hollander, MD,
Richard N. Bergman, PhD, and Stephen C. Woods, PhD.
2005: Monograph, Management of Advanced Non-Small Cell Lung Cancer. Developed and
wrote three of four articles for 40 page monograph concerning the diagnosis and management of
stage IV non-small cell lung cancer with faculty Roy S. Herbst, MD, PhD, David H. Harpole, Jr,
MD, FACS, FCCP, and Mark A. Socinski, MD.
2005: Regional Symposia Series: Asthma Management: Assessing Unmet Needs and Impact on
Current Approaches to Care. Designed, developed, and wrote presentation accentuating
variability in asthma and optimizing its therapy in collaboration with faculty.
2005: ACAAI Annual Meeting Satellite Symposium: Asthma in Women Through Puberty and
Beyond: Issues and Considerations. Designed, developed, and wrote presentation concerning
issues in asthma specific to women in collaboration with faculty.
New World Health 2003
A Nelson Communications Company and Member of the Publicis Healthcare Group
202 Carnegie Center, Princeton, NJ
Position: Senior Medical Writer
Responsibilities: Conceive, design, research, and write slide kit presentations for
physicians educational programs concerning Vioxx. Required close liaison with clients
and medical specialists to produce strong case-based narratives portraying optimal
efficacy, safety, and drug utilization.
Representative examples:
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2003: Researched, wrote designed, and developed, Multimodal Acute Pain Management: A
Nonsurgical Approach to Torn Meniscus, a case-based power-point slide narrative directed
toward primary care physicians.
2003: Researched, wrote, designed, and developed, Multimodal Acute Pain Management
(Postpartial Medial Meniscectomy), a case-based power-point slide narrative directed toward
orthopedic surgeons.
2003: Designed, developed, and wrote power-point explication of 2 replicate, randomized, double-
blind, placebo- and active-comparator controlled parallel-group studies assessing the efficacy and
safety of rofecoxib vs oxycodone/acetaminophen for postoperative dental pain
2003: Researched, designed, developed, and wrote, Clinical Case Management of Rheumatoid
Arthritis (A Pharmacologic Approach), a case-based power-point slide narrative concerning a 37
year old woman with rheumatoid arthritis and the appropriate integration of pharmacologic
therapy in rheumatoid arthritis management.
HealthAnswers, Inc. 1999 2003
1140 Welsh Road, North Wales PA
Position: Medical Writer
Responsibilities: Research, develop and write a variety of medical literature including
web based literature, a clinical trial article, review articles, journal supplements,
monographs, slide kits, posters, abstracts, and sales training manuals.
Representative examples:
2002: Asthma Evaluation & Classification and Future Directions (Advances in the Treatment of
Asthma); two of a four-part web based program designed to educate pulmonologists and primary
care physicians in the diagnosis and direction in asthma therapy.
2002: Hemostasis Management, monograph, worked collaboratively with Harold Roberts, MD,
Maureane Hoffman, MD, PhD, and Patricia Ann O Neill, MD, FACS, RN, to describe the
diagnosis and clinical management of genetic bleeding disorders.
2002: Excessive Bleeding in Surgery and Trauma, peer reviewed supplement to Surgical
Rounds, worked collaboratively with Maureane Hoffman, MD, PhD, Richard P. Dutton, MD, Uri
Martinowitz, MD, and Joseph D. Tobias, MD, to describe the diagnosis and clinical management
of excessive bleeding disorders encountered in routine trauma and emergency surgery.
2002: Supplement to The American Journal of Cardiology, A Symposium: Focus Group on
Contrast Echocardiology. With review and approval of guest editors, managed and edited
authors contributions, wrote abstracts and one complete manuscript, and coordinated all editorial
and peer review revisions with journal editors.
2001: Five days of cefprozil versus 10 days of clarithromycin in the treatment of an acute
exacerbation of chronic bronchitis, primary peer reviewed journal article in Annals of Allergy,
Asthma & Immunology concerning abbreviated cefprozil dosing regimen; preceded by study
results poster appearing at American College of Allergy, Asthma & Immunology annual meeting.
EDUCATION
B.Sc., Pharmacy, University of the Sciences, Philadelphia, PA
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B.A. English Literature, LaSalle University
MEMBERSHIPS
American Medical Writers Association
REFERENCES
Furnished upon request
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