Manager Sales

Yvette Nowland

Email: abpl16@r.postjobfree.com

Address: **** ********* *** ** ****

City: Washington

State: DC

Zip: 20007

Country: USA

Phone: 202-***-****

Skill Level: Director

Salary Range: $120,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

YVETTE NOWLAND

1080 Wisconsin Avenue NW 401W ~ Washington, DC 20007

202-***-**** ~ abpl16@r.postjobfree.com ~ http://www.linkedin.com/pub/yvette-nowland/28/50/106

BUSINESS OPERATIONS EXECUTIVE

~25+ years of leadership experience for global brands that include

Marriott International and Hilton ~

Sustained record of leading change to maximize employee performance and drive organizations to highest levels of profitability and customer satisfaction.

Rebuilt and motivated teams for a hotel franchisee and created a positive work environment.

Marketed and launched a new Marriott brand; spearheaded the opening 50 Courtyard by Marriott hotels nationwide that are still successful today. Selected and groomed teams of top talent.

Transformed a hotel that went from 100% to 0% occupancy in 1 day by partnering with FBI, CIA and other federal entities to provide accommodations in the immediate aftermath of 9-11.

Positioned an upscale 254-suite hotel for a planned sale-drove profitability to 55% and earned rank of #2 for customer service out of all comparable destinations within the organization globally.

Acting President of the Georgetown Park Association and collaborate with city officials and the Georgetown City Board on opportunities to market the town. Formed strategic partnerships with key business partners.

Change Management Project Management Leadership

Strategic Planning Team Development Brand Management Organization & Talent

Marketing & Communications Guest Satisfaction Business/Functional Results Innovation

EXPERIENCE AND ACHIEVEMENTS

NOWLAND CONSULTING, Washington, DC 2008 - 2012

Change Management & Leadership: Ocean Properties, Ltd. - Improved the performance of the south Florida based properties, a former Marriott Brand. Boosted guest satisfaction from 69.8% to 88.9% over a 4 week period. Recently consulted to the Westin Key West Resort.

Project Management: Revpar International - Turned around a conference center owned by the AFL - CIO that had lost $2M during the year. Generated $1.5M in sales in just 3 months and stemmed member losses.

Strategy Planning: Meyer Jabara Hotels - Served as General Manager of this 122 room hotel. Developed and executed new management model, improved transient and group sales by 5%, improved service, implemented revenue management strategy and developed capital expenditure plan for 1-3 years.

HILTON ALEXANDRIA OLD TOWN, Alexandria, VA * General Manager 2011 - 2012

Oversaw 260+ employees and an annual budget of $23M. Conducted strategic planning, analyzed financial results and forecast future revenues and expenses. Generate $10.6M in profitability.

Strategy Planning & Organization & Talent: Led hotel team to achieve Hilton Quality Assurance Green Zone Outstanding Performance Award in 2012 with a rating of 91.74%. Received Trip Advisor Excellence Service Award in 2012.

Change Management: Realigned sales staff and hired new sales managers to improve hotel performance and profitability.

Marketing: Sharpened competitive edge by enhancing Starbucks service and planned guestroom renovations.

HILTON HOTELS WORLDWIDE, McLean, VA * Director Brand Performance - Embassy Suites 2009 - 2010

Worked with management and staff at 35 hotels to improve revenue, brand standards, service and owner ROI. Oversaw hotels in mid-Atlantic, Northeast and Canada, with total revenues of $30M+.

Client Satisfaction: Improved service levels at 3 hotels with low service scores, with 50% guest satisfaction rating-bolstered to ratings of 75% in just 1 year.

YVETTE NOWLAND * 202-***-**** ~ abpl16@r.postjobfree.com

MARRIOTT INTERNATIONAL, diverse locations 1982 - 2008

General Manager - Crystal City Marriott, Arlington, VA (2001 - 2008)

Managed a 343 room hotel with a staff of 25 managers and 225 employees and an annual budget of $23M. Headed up capital expenditure planning of $3M and a guestroom renovation project of $10M. Performed due diligence for Marriott International and additional hotels.

Leadership: Earned #1 in Employee Engagement in mid-Atlantic region (89%), achieved 82% guest satisfaction (up from 55%), and 55% house profitability with a cash flow of $6.2M.

Marketing & Innovation: Monitored market trends post 911 in order to maximize revenue opportunities and enable hotel to operate at a high level of profitability despite severe economic downturn.

Business/Functional Results: Primed central laundry to become #1 in mid-Atlantic region and reduced linen costs on 1M pounds of laundry.

Innovation: Reversed losses of $500k on a general session room by transforming it into a 524 seat American theater with annual revenues of $150K and increased weekend business by 10%.

Leadership: Achieved 99% Quality Assurance in 2003 and 2004, the first time ever for this hotel.

Hotel Manager - Crystal Gateway Marriott, Arlington, VA (1997 - 2001)

Oversaw this convention hotel with 694 rooms, a management team of 30 with 300 indirect reports and an annual budget of $45M. Coordinated large association events and award ceremonies of up to 1000 attendees. Executed sales strategy and led management team to hit corporate goals.

Business/Functional Results: Improved profit margin from 40% to 55%.

Marketing: Positioned the hotel for larger association events, greater revenue and improved its ranking from #3 to #2 in Marriott Guest Satisfaction globally.

Leadership: Executed strategies that led to the hotel becoming the most profitable in the DC market and helped other Marriott properties attract strong revenues.

General Manager - Washingtonian Center Marriott, Gaithersburg, MD (1996 - 1997)

Business/Functional Results: Increased sales from $14M to $15M in only a year.

Strategy Planning: Yielded 50% profit and added to revenue growth by designing blueprint of restaurants, shops and activities that could be developed to maximize hotel owned land.

General Manager - Dulles Suites Marriott, Herndon, VA (1995 - 1996)

Strategy Planning & Business/Functional Results: Exceeded profitability goals with a house profit of 55% and won Guest Satisfaction Award for 85%. Earned a global ranking of #2 in full service hotels.

Regional Director - Courtyard by Marriott & Fairfield Inn by Marriott, Washington, DC (1993 - 1995)

Leadership: Won North American Lodging Outstanding Achievement Superior Balanced Scorecard Award.

Earlier Marriott career from 1982 to 1993, held positions of increasing responsibility in general management, sales and operations.

EDUCATION

GEORGE WASHINGTON UNIVERSITY, MBA

PENNSYLVANIA STATE UNIVERSITY, B.S. Hotel, Restaurant and Institutional Management

International Strategy Residency, 2006, People`s Republic of China

PROFESSIONAL AFFILIATIONS

Penn State University Alumni Association, Penn State Professional Women's Network of DC,

George Washington University Alumni Association, George Washington University Adjunct Professor, Hotel Finance, George Washington University Financial Management Guest Speaker, President Georgetown Park Condominium Association

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