Customer Service Marketing

Steve Jaworowski

Email: abpkz3@r.postjobfree.com

Address: **** ******* **.

City: Fishers

State: IN

Zip: 46037

Country: USA

Phone: 317-***-****

Skill Level: Director

Salary Range: $150,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Steve Jaworowski

317-***-***** abpkz3@r.postjobfree.com

http://www.linkedin.com/in/marketingmediacommunications

http://www.indeed.com/r/Steve-Jaworowski/6e2d0e1e0e35c43b

Senior Marketing Executive with Proven History of Results

Accomplished marketing executive with strong business acumen and over twenty years of experience in business and consumer marketing concentrated primarily in technology. Both agency and client-side experience at senior levels. Expertise in integrated marketing communications, with the ability to mesh direct response with brand

building activities. Consumer-focused marketing expertise based on segmented research and analysis approaches. Adept at building successful marketing departments from scratch and building on existing client

relationships.

Key Skills and Abilities

* Executive Leadership

* Direct Response Marketing

* Brand Management

* ROI Marketing Analysis

* B2C/B2B Channel Development

* Interactive Advertising

* SEO Management

* Display/SEM/Social Media

* Product Pricing & Packaging

* Traditional Media Strategy

* Online Media Strategy

* Financial Analysis & Reporting

Highlighted Accomplishments

* Managed the initiation of first-ever comprehensive segmentation study with GfK MRI to establish targeted

marketing approach for Harrison College.

* Implemented integrated, comprehensive online media strategy that included display, SEM, PPL and Social

Media that exceeded inquiry generation goals over 4 quarters.

* Used multiple research methodologies and analytical tools to develop brand platform and audience segments

as part of a comprehensive brand building effort for Harrison College.

* Increased search traffic to harrison.edu through conceptualization, development and implementation of a

comprehensive search engine marketing strategy.

* Created and oversaw a co-op marketing program that generated over $700K in cooperative advertising

credits for Time Warner Cable.

* Marketed new Time Warner Cable bundling programs which resulted in Revenue Generating Unit Growth of

12% annually and #2 ranking company wide.

* Produced 33K new subscribers in less than ten months by launching a new digital phone product for Time

Warner Cable. Recognized as the company`s fastest rollout of the product based on comparable market size.

* Developed a new tiered pricing system for Time Warner Cable video products and installation pricing

packages that resulted in positive cash flow growth of $360K within 12 months.

* Won 2008 Silver Mark Award at Cable and Television Association for Marketers Conference on the basis of an

advertising campaign that drove unprecedented Digital growth for a three month period.

* Developed AOL marketing partnerships with 50+ companies such as Target, Sears, Office Depot and Dell.

Professional Experience

Harrison College. Indianapolis, IN

Vice President of Marketing & Communications 2010 - 2012

Implemented and professionalized a formal marketing department for leadership and execution of the College`s

Strategic Marketing Plan. Oversee the execution of an integrated plan that encompasses branding, traffic

generation, product marketing, social media and public relations. Report to and liaise with senior executives.

* Market 12 ground campuses and online division for the Harrison College and The Chef`s Academy brands.

* Introduced collaborative work processes and removed obstacles to sharing marketing ideas and information.

* Grew new enrollments by 10% during a time of market weakness by focusing on collaborative efforts.

* Rolled out the college`s first ever comprehensive brand platform across all campuses.

* Conducted brand audit, developed guidelines and created new brand advertising in line with platform.

* Developed academic product marketing concept to align internal stakeholders (Deans, Provosts, Presidents).

SKM Group Advertising. Depew, NY

President 2008 - 2009

Provided strong operational leadership during a period of transition for a small advertising agency. Managed

and streamlined operations while supervising and coordinating the activities of 35 staff members to ensure

productivity and profitability. Oversaw sales, account services, human resources, creative and operations staff.

* Outsourced human resources functions to a third party resulting in $35K of company savings.

* Landed two new clients (Kaleida Health and Guthy-Renker) worth $100k in billings.

Time Warner Cable. Buffalo, NY

Divisional Vice President of Marketing & Sales 2004 - 2008

Directed, monitored and evaluated the performance of a team of 50 directors, managers, supervisors and

salespeople in achieving revenue and profitability goals. Accomplished goals by ensuring operational excellence,

high quality customer service and customer satisfaction. Focused marketing efforts to improve efficiencies.

* Implemented effective strategic plans and executed tactical elements to expand the customer base.

* Analyzed market changes to promote additional growth by understanding & enhancing competitive factors.

* Received -Most Improved Division- award in 2006 as a member of the division`s Senior Leadership Team.

* Increased triple play bundling penetration to annualized 14% growth rate - nearing company growth record.

* Used localized marketing programs to grow unaided brand awareness by 29% in just twelve months.

Time Warner Cable. Terre Haute, IN

General Manager 2002 - 2004

Led critical business functions including sales, marketing, customer service, business operations, technical

operations and new product development for a 25K subscriber cable system in need of improvement. Directed 45

managers, supervisors, sales representatives, customer service specialists and technical personnel.

* Developed and implemented process changes leading to enhanced productivity and customer satisfaction.

* Increased revenue by 35% in just twelve months by restructuring adult video-on-demand offering.

* Exceeded growth rate goals by 15% by implementing DVR, HDTV & VOD marketing and product launches.

* Surpassed annual cash flow goals for Road Runner Business Class by $300K through personal sales efforts.

AOL Canada, Toronto, Canada

Director of Partnership Marketing 2001 - 2002

America Online, Dulles, VA

Director of Product & Retail Marketing 1998 - 2001

America Online, Dulles, VA

Program Manager, Print Media 1995 - 1997

Education

Master of Science in Integrated Marketing Communications (In Progress), West Virginia University

Bachelor of Arts in Communications, University of Scranton

CTAM Executive Management Program, Harvard Business School

Leadership Certification, Association of Private Sector Colleges and Universities Leadership Institute

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