Customer Service Sales

Matthew B. Hartley

703-***-**** Fairfax, VA ***30 abpkys@r.postjobfree.com

Portfolio: www.MBHartley.com

SUMMARY

Innovative advertising professional seeking a position to utilize skills and experience in client services and creative conceptualization

QUALIFICATIONS

Developed ad campaigns from conceptualization through final presentation and production

Strong communication, interpersonal, and presentation skills

Experienced in promoting corporate identity, products, concepts, and services

Skilled in managing client relationship with professionalism and sensitivity

Inspires and supports teams to work at their highest level

Proficient with industry standard tools; Photoshop, InDesign, Illustrator, Microsoft Office

Adept at multitasking in fast paced environments

EXPERIENCES more information at www.mbhartley.com

Account Executive

Babcock Automotive Advertising, Fairfax, VA 03/2010 Present

Client

Has developed and implemented client marketing campaigns:

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Managed successful campaign which resulted in a client increasing their gross billable advertising budget by 34.8%

Achieved results that were double the average reported click through rates on a top-three national newspaper s website

Increased client s per unit sales and position:

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Over 12 months, increased a dealer s per unit sales by 20.1%

Over 6 months, increased a dealer s national standing within the Central Atlantic Toyota district by 64 positions

Routinely conduct monthly onsite client meetings, implementing new creative concepts and budgets

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Prepare and present multimedia presentations for perspective clients

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Develop and execute the use of tracking technology for print ad, outdoor, and direct-mail effectiveness

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Manage client web presence including website, social media, and SEO

o

Agency

Managed 6+ client accounts totaling 79.3% of billable revenue

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Maintains newspaper, radio, and television insertion/broadcast order processes

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Ensured all ads met quality control standards set forth by manufactures guidelines and regulations (co-op)

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Establish and maintain vendor relations between agency and clients

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Collaborate on creative and copy direction for client campaigns

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Manage media and vendor negotiations/purchases for print, radio, TV, and production houses

o

Online Reputation Manager

Laugh Factory, Hollywood, CA 04/2009 07/2009

Increased Facebook interactions by 91.1%

Facilitated business-to-business marketing and partnering solutions

Increased awareness of events through online campaigns and social media interactions

Consultant/Talent

BBDO: Best Buy Advertising, Los Angeles, CA 12/2008 02/2009

Presented concept for commercial

Chosen as onscreen talent

Commercial first aired nationally Super Bowl Sunday (February 01, 2009)

Product Specialist / Geek Squad Agent / Apple Expert

Best Buy, Fairfax, VA: Virginia Beach, VA: Greenbrier, VA: Warwick, RI: Los Angeles, CA 05/2002 11/2009

Interacted with hundreds of customers weekly, assisting them with purchasing decisions based upon their lifestyle needs

Addressed customer related issues concerning discrepancies

Repaired and maintained hundreds of PCs, Macs, and technology related products monthly leading to higher productivity

Assisted in training all new staff in company policies and proper customer service

Recognized by corporate offices for outstanding Customer Service Index (CSI) ratings resulting in greater loyalty

EDUCATION

Johnson & Wales University, Providence, RI

Bachelor of Science, Advertising and Marketing Communications: Cum Laude Degree, 05/2008

CERTIFICATIONS

U.S. Clearance Level: Secret

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