Design Training

p atty zevallos web and video producer writing, directing, animation, design, illustration,

web-based management 703-***-**** ******@**************.***

box 523122, springfield, va 22152

in-depth information and work samples at www.pbzproductions.com

summary By using lively and easy-to-understand writing, fine-art-based design, and well-

organized automated production, Patty has established a reputation over 33 years of

producing highly effective web, video, and print. She can handle the whole life cycle:

research, writing, editing, directing, design, illustration, and production.

Patty has written and directed video and audio productions. She has helped

produce well over a thousand books, magazines, newspapers, newsletters, and

brochures for virtually every industry. And she is concentrating now on producing

web sites that not only read well, look good, and utilize animation and video, but

streamline an organization so it can provide its products or services in an

innovative, user-friendly way.

Clients for Patty s creative work have included ad agencies, technical firms, software

developers, publishers, large organizations (Freddie Mac, Northrop Grumman,

Science Applications International Corp., Electronic Data Systems, Wang

Government Services, and Hughes Training), and government agencies

(Environmental Protection Agency, General Services Administration, U.S. Agency for

International Development, Army Corp of Engineers, Federal Aviation Administration,

Department of State, Department of Defense, Department of Justice, Department of

Health and Human Services, Department of Energy, Department of the Army,

Department of the Air Force, and Department of Agriculture.)

s kills HTML 4 and 5 / CSS Drupal and other content management systems that use PHP

and SQL: choosing and adapting themes, adding modules, designing blocks, creating

and maintaining blogs, incorporating Flash files and JPGs, more Mobile: set-up,

design, and writing of mobile web sites via Drupal Flash: frame-by-frame

animation, tweening, adding audio and video, more online video: scriptwriting,

directing, camerawork, lighting, audio, digital editing user interface design ( UI/UX):

research, screen design, testing 508 compliance online audio: recording and

editing with GarageBand and more search engine optimization : social networking,

web analytics, more Illustrator: freehand illustration, 3D modeling Photoshop and

other photo editing: creating original work, adjusting color, cropping e-commerce

Training: class preparation, teaching, creation of onscreen and print materials

Spanish: coordination of web sites, speaking Dreamweaver MS Word

PowerPoint, including advanced animation Corel Draw Acrobat FTP software

InDesign

clearance MBI

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patty zevallos

e ducation BA in Radio / Television / Motion Pictures and Political Science. University of North

Carolina at Chapel Hill. 1981. While studying for this degree, learned in-depth, hands-

on skills in directing, scriptwriting, camera operation, lighting, editing, and audio.

Wrote, directed, and worked on the crew of several productions.

experience Short-term projects. 2/91 to present.

BrightArrow Technologies. 1/12 to 4/12. Set up and designed company web sites for

computers and mobile devices. Installed Drupal sites, worked with modules and

themes, handled all configuration, created images, did graphic design, wrote text, and

did troubleshooting. Planned future enhancements for utilizing online video and more.

Incorporated planning in how to approach a niche market into web-based text.

Looked at how the site would fit and look on a variety of mobile phones and computer

monitor screens. Utilized usability research. Handled initial set-up and design in 4.5

hours. This company offers a Voice Over Internet Protocol service.

American Society of Cataract and Refractive Surgery. 3/12 to 4/12. Set up and

designed web sites for computers and mobile devices. Created prototypes by

installing Drupal, working with modules and themes, doing configuration, creating and

editing images, handling graphic design, and doing troubleshooting. Utilized usability

research. Provided documentation on how sites work.

Public Citizen. 3/12. Created a proposal and provided other marketing information for

the organization's effort to pass a constitutional amendment outlawing Super Pacs.

Put together a plan based on social networking to communicate with a complex

network of volunteers via the Group and Page features of Facebook.

U.S. House of Representatives. 2/12. Wrote an in-depth proposal for Representative

Marcy Kaptur on a plan to train returning war veterans in web design and

development. This plan would alleviate both the problems of high unemployment

among veterans and the large shortage of personnel in web-related jobs. Provided a

thorough assessment of where web technology is moving and why, including how

content management systems such as Drupal are used and what skill sets are

required.

G.E.C., LLC. 11/11 to 1/12. Wrote marketing text for an e-commerce web site. The

site sells a variety of products, both by national mail order and by local installation.

Interviewed sales staff to find the most effective approach. Wrote templates used for

emails sent to customers.

Research and development. 4/11 to present. Did research and produced prototypes,

working with others, to help invent the next generation of web sites. This includes

new, advanced uses of online video, such as utilizing modules stored in databases

and incorporating a high degree of moving visual information into CMS sites. It also

includes closely studying how to advance in the use of content management systems

such as Drupal, and how to more fully utilize high-end illustration. Looked at how to

manage production workflow for both computer and mobile, based on past media

production experience.

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Enterprise Solutions, Inc., contractor to General Services Administration. 7/10 to 4/11.

Wrote, designed, and produced several web-based projects using HTML / CSS,

Flash, Drupal / Web 2.0 / cloud computing, Illustrator, GarageBand, and photo

editing. Acted as part of an eight-person team assisting GSA with the transition to

Electronic Contracting--keeping track of federal contracts online instead of as

individual documents. The team uses Business Process Management and agile

development to quickly provide innovative, high quality software solutions to GSA.

Created web-based projects that included a prototype demonstrating how online

training about Electronic Contracting could be produced at GSA. The training module

provided step-by-step instructions that explained one facet of Electronic Contracting,

both in web-based text and graphics and via a Flash animation. Using the prototype,

wrote and produced three online training modules. For these training modules, did

narration recorded in GarageBand, created images, wrote text, and used other

elements that were incorporated into Flash files. In a similar way, also created an

animated explanation of how to procure products via a newly developed system.

Produced a Flash-based, easy-to-enlarge version of a large flowchart explaining how

Electronic Contracting works, designing many images in Illustrator, and creating

Flash files for each section. Developed a Flash- and Drupal-based prototype of an

interactive overview that shows the status of elements of Electronic Contracting.

Wrote and designed a blog explaining usability issues in web and software design by

installing a Drupal site, altering it with CSS and modules, and intensively researching

what well-designed studies have found on this subject. Edited, wrote sections of, and

created graphics for an internal GSA presentation that pinpointed areas of software

development procedure that needed improvement. Created a prototype for a

universal GSA user interface for Electronic Contracting, and worked on other

prototype user interfaces. Researched how GSA could use blogs as an interactive

workflow tool, and created a central site using Flash and HTML for GSA to view the

web-based projects produced. Also wrote sections for and helped organize the

proposal that won the team the long-term contract.

Cognitive Reading Strategies. 4/10 to present. Assisted Dr. Kathleen Thompson in

developing on-screen materials for training teachers. Dr. Thompson has invented a

unique method of teaching reading to children with learning disabilities that includes

visual cues, songs, and cartoon characters. The training materials were originally

based on text and pictures. Added the use of advanced animation and other visual

elements. This makes the instruction instantly accessible and intriguing, instead of

requiring text-based explanations. Continues to work with Dr. Thompson on fully

using online video and animation methods for teaching the instructors and the

children themselves. The program is being used by flagship school systems, and will

be distributed nationally in the future. Software used included advanced PowerPoint,

photo editing software, and MSWord.

Green Living blog . 11/10 to present. Wrote and designed this blog that explains, step-

by-step, how to live on $10,000 or less per person per year. The site provides a

detailed how-to on managing household finances, cutting expenses drastically,

installing solar, and growing food. Installed Drupal, set up the site, then altered the

CSS file, theme, and modules. Created images with illustration and photo editing

software. Arranged that excerpts from the site appear widely on the internet, including

on FaceBook and LinkedIn. Used search engine optimization and web analytics to

promote the site and track response.

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Why your web site will probably fail, and how to stop that from happening." Article

published online March 12, 2010 and distributed widely on the web.

Healthcare reform can start now with no high price tag." Article published online

February 11, 2010, and distributed widely on the web. The article received attention

during the congressional debate on healthcare reform, becoming distributed well

beyond the sites where it was originally placed. It explains exactly what healthcare

reforms can be put in place with little or no cost to the taxpayers.

Illustration classes. 9/05 to present. Teaches drawing and painting to both beginning

and advanced students. In addition, is on the forefront of the merge between fine art

and web design, using, sometimes animating, illustrations originally done in paint or

pencil. Developed a method of teaching drawing that shows dramatic results in four

one-hour lessons.

Classes taught by Patty Zevallos . Wrote, designed, and produced this web site that

promotes the classes and regularly provides information to students. Photographed

and scanned images, cropped and adjusted them in a photo editor, and worked

directly in HTML code to create and update the site. Used script from a Javascript

library to produce an online slide show of instructor's artwork, and uploaded art

galleries of the students' artwork.

Tetra Tech. 5/92 to 8/08. Worked on call for this environmental engineering and

consulting firm, doing layout, template set-up, and illustrations for Environmental

Protection Agency, Army Corps of Engineers, and other clients. Helped produce

proposals and government publications using InDesign, Corel Draw, MS Word,

Acrobat, PageMaker, Ventura, and WordPerfect.

Sold It, LLC. 5/07. Wrote item descriptions and helped manage sales for this

e-commerce business, using copywriting techniques that made the text both easy to

read and convincing to the customer.

Aldersgate United Methodist Church . 2/07 to 3/07. Designed, set up templates for,

and produced publications.

American Statistical Association . 10/06. Designed and produced magazine ads and a

newsletter (InDesign, PhotoShop).

Baker and Associates . 10/05 to 2/06. At this architectural and planning firm handling

federal contracts, redesigned the look and production method of books that described

what renovations were needed at military base schools, in part because of Base

Realignment and Closure. Redesigned and produced the company newsletter. Did

coordination, editing, proofreading, design, and layout via InDesign.

Wang Government Services, Inc. 7/00 to 9/00. Worked on federal proposals for this

company providing computer security. Created PowerPoint slide shows and designed

ads. Skills included coordination, writing, editing, design, illustration, and layout via

MS Office, InDesign, and Corel Draw.

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Premier Technology Group. 7/00. Created a Powerpoint slide show for a Coast Guard

proposal.

Construction Specifications Institute . 4/95 to 9/98. Did design, page layout, and

revisions for construction industry reference books used in the U.S. and Canada.

GeoLogics. 8/98. Converted files to JPG and PDF for use on the web.

Science Applications International Corp . 7/92 to 9/93. 7/98. Designed and produced

full-color booklets and brochures (Quark Xpress, Freehand, Illustrator). Helped

produce proposals and other documents for Environmental Protection Agency.

Amex International Inc. 7/96 to 8/96. 4/98 to 6/98. Organized and rewrote a U.S.

Agency for International Development book on problems faced by aquatic wildlife in

Africa. Edited/rewrote and designed several chapters of Basic Guide to Using Debt

Conversions, a USAID publication. Helped produce USAID books on East African

agriculture (PageMaker, WordPerfect).

21st Century Software . 4/98 to 5/98. Designed, illustrated, and produced this site that

was to be first used by potential employees and beta-testers, then expanded to

attract potential customers and press contacts.

Spring-Mar. 2/97 to 3/98. Organized, wrote, designed, and produced this web site,

including uploading files and troubleshooting. The site promoted and provided a

schedule for this nonprofit organization.

All-American Printing. 8/97. Designed and produced corporate identity materials

(Quark XPress, PageMaker, and Illustrator).

Walcoff & Associates. 9/92 to 8/97. On an on-call basis, did illustration, design, and

page layout for projects such as U.S. Department of Justice newsletters, ads, and

brochures; Environmental Protection Agency posters; and Job Corps brochures.

Helped produce proposals and other documents for Department of Health and

Human Services, National Science Foundation, Department of Energy, and

Environmental Protection Agency. Produced illustrations for web pages. (Corel Draw,

PageMaker, advanced WordPerfect)

Visma Americas, Inc. 4/97 to 5/97. Organized, wrote, and produced the corporate

design guide for this software firm (Quark Xpress).

Freddie Mac. 2/97 to 4/97. Produced and did troubleshooting of seminar training

manuals (MS Word). 7/92 to 9/92. Helped with a major seminar for lending institutions

by designing and producing the training manual and promotional materials (Ventura,

Corel Draw, WordPerfect) and providing feedback to the presenters during practice.

Quyen Systems, Inc. 11/96 to 12/96. Wrote and organized web tech support text for

netViz, a software application used to diagram and document computer networks.

Developed the list of common problems and their step-by-step solutions.

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Curtis & Company. 9/96. Provided consulting assistance with Federal Aviation

Administration publications.

Pacific Architects & Engineers . 8/95, 9/96. Helped produce and illustrate proposals

(WordPerfect, Corel Draw).

Hughes Training. 8/96. Produced illustrated documentation for military flight

simulators (MS Word).

Executive Presentations, Inc. 10/95. Produced forms for online law school

applications.

Northrop Grumman Corporation . 8/95. Did production and troubleshooting of a

WordPerfect proposal converted from MS Word.

Resampling Stats, Inc. 1/95 to 3/95. Designed and provided a template for their

software manual (WordPerfect, Corel Draw).

Computer Learning Center. 11/94. Taught a hands-on class, Introduction to

WordPerfect, to CLC company executives and other headquarters personnel.

Watermark Design. 11/94. Produced a National Institutes of Health publication in

PageMaker.

The Borden Group Inc. 6/94 to 8/94, 7/93, 1/93. Did writing, design, illustration, and

page layout (PageMaker and Corel Draw) on several pre-press projects, including a

40-page magazine and conference promotional brochure for National Association of

Meal Programs, newsletters and a brochure for the American Federation of Home

Health Agencies, and a child abuse prevention brochure for Fairfax County Human

Services. Taught four seminars: Introduction to Desktop Publishing, Introduction to

PageMaker, Advanced WordPerfect, and Drawing Techniques with Corel Draw.

Garruba Dennis Design. 7/93. Provided consulting assistance with adapting

brochures and ads to Ventura for Urban Land Institute.

VIP Systems, Inc. 6/93, 12/92, 10/92. For this client facing days of production turning

footnotes in WordPerfect into footnotes in Ventura for a large document, automated

the process and made the conversion instant. Provided two hands-on seminars: The

Ventura/ WordPerfect Alliance for Producing Publications, Manipulating Database

Information for Ventura Import.

Mathtech Inc. 2/93. Created illustrations for an on-screen presentation for Federal

Aviation Administration (Corel Draw).

Electronic Data Systems. 2/93. Produced proposals for federal systems integration

clients (advanced WordPerfect).

Innolog, Inc. 11/92 to 12/92. Illustrated proposals for Department of the Army

(Corel Draw).

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AmerInd, Inc. 10/92 to 11/92. Helped produce proposals for federal systems

integration clients.

JWP Information Services. 5/92. Taught a seminar to federal employees on

WordPerfect.

Times of the Americas. 2/91 to 3/92. As production manager, redesigned the look and

production procedures of this 24-page, semimonthly newspaper on Latin America.

Wrote headlines and photo captions, designed pages, coordinated text and images

going into the newspaper, and did most pre-press production (Ventura). Also

designed and produced the media kit promoting the paper to advertisers.

Dyna Rep Company. 10/91 to 11/91. Handled concept, writing, design, and

production of a brochure for a firm marketing electromechanical components.

Callahan and Associates . 6/91 to 8/91. Pre-press production of a two-color newsletter

(PageMaker).

Forte Group. 6/91. Training, consultation, and set-up via WordPerfect macros for a

Department of Agriculture publication.

Dyna Rep Distributors. Marketing Manager. 7/90 to 1/91.

Coordinated, wrote, edited, designed, and produced catalogs, direct mail, and ads

that promoted advanced computer peripherals used in engineering and computer

graphics. This Mid-Atlantic distributor sold products manufactured by Houston

Instrument, Panasonic, Agfa, Mitsubishi, and others.

Commonwealth Scientific. Marketing Administrator. 2/88 to 7/90.

Corresponded with Japanese and European engineers regarding electromechanical

systems used in manufacturing and research by IBM, Sony, and other firms.

Assembled the information from mechanical, electrical, and software engineers.

Designed and produced publications, and wrote a product catalog. Created an

automated system for tracking prospective and current clients that included detailed

information on the system required. Later, as Documentation Specialist, redesigned

the look and production method of the customized system manuals, greatly

decreasing their production time.

Short term projects. 1/87 to 1/88.

Handled writing, design, and layout. Worked on large-scale database project.

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Old City Group. Account Executive/Copywriter. 5/85 to 12/86.

For this ad agency, did market planning, writing, and coordination of broadcast and

print advertising. Wrote television and radio commercials and managed productions.

Used ratings information from television and radio stations to carefully plan targeted

campaigns. Directed and managed the post-production of 60 actor promotional

videos. For the Department of State, set up shots and operated audio equipment for

an instructional video. Wrote brochures, press releases, and work proposals for

business-to-business, restaurant, and retail clients.

Short term projects. 6/78 to 4/85.

Impact Advertising. 5/84 to 4/85. For this ad agency that handled retail, restaurant,

and financial clients, wrote and coordinated radio commercials and coordinated pre-

press production of ads and brochures.

American Telecommunications Corp. 2/83 to 8/83. Wrote, directed, and edited a

weekly television program cablecast in the Research Triangle area in North Carolina.

Supervised a 20-member production crew and 40-member cast. Used or directed the

use of cameras, lighting, audio equipment, and switcher.

The Arts Journal . 5/78 to 8/79. At this newspaper covering the arts in Western North

Carolina, wrote articles and edited news releases and columns.

Resume current as of 04/12/12.

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