Customer Service Manager

John-Michael Battaglia

Buffalo, NY *****

716-***-**** (cell)

***********@**********.***

*********@***.***

http://www.galileoii.com/

SUMMARY STATEMENT

Versatile writer, video producer, and marketing communications specialist with excellent

Macintosh computer skills.

Experienced in all forms of corporate and marketing communications, including: web site copywriting and

content development; advertising copywriting; corporate-industrial scriptwriting; technical writing;

proposal writing; news writing; public relations; and film, video, TV, radio production.

Throughout my career, I ve provided a wide range of creative services both as a staff employee and as a

free-lance consultant. I've functioned as the communications bridge between what a client wants to say to a

market in whatever medium was appropriate, considering the subject matter and the budget limitations. To

see writing samples, watch videos, read client testimonials, and review my qualifications in greater detail,

visit my web site.

EDUCATION

Master of Science in TV/Radio/Film

Syracuse University, Newhouse School of Public Communications, Syracuse, NY.

Master of Fine Arts in Cinema-Drama (pending completion of masters thesis-film.)

Syracuse University, School of Visual and Performing Arts, Syracuse, NY.

Bachelor of Arts in English Literature (with honors)

Colgate University, Hamilton, NY.

WORK EXPERIENCE

Scriptwriter-Producer-Director

doing business as Galileo II Productions, on a free-lance basis.

Providing creative services in marketing and corporate communications. Wrote, produced, directed, and

edited marketing and training videos for several Fortune 100 companies and other corporations in the high

technology, entertainment, or manufacturing sectors. Clients served included: Hewlett-Packard, Xerox,

Chevron, ITT, Triad Systems, Synapse Technologies, Amdahl, Philips Interactive Media of America, Orion

Home Video, SUNY, and others. Sample projects included:

> Hewlett-Packard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The Trial of the Maintenance Manager

> Hewlett-Packard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H-P AdvanceNet

> Xerox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Documenter Sales Training: Competition

> ITT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Introducing the ITT XTRA/286

> Chevron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Identifying Client Behavioral Styles

> Triad Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Triad Basic Point of Sale and Triad Special Order

> Amdahl. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .X.25: An Overview

> Philips Interactive Media of America. . . . . .Caesar s World of Gambling

> CCH Computax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pro-System FX Annual Update

> Graphic Evidence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Videos of demonstrative evidence for attorneys to use in court cases.

> Mary Jo Blue Productions . . . . . . . . . . . . . . . . . . . .Country County Cable: Timeliness of Service Calls

> Unipunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Cost Effective Punching Solutions

> SUNY Research Foundation . . . . . . . . . . . . . . . . .The Toys That Bond

Creative Web Copywriter and Marketing Communications Director

Presage Technologies, Houston, TX.

On a remote, telecommute basis with occasional visits to Houston, wrote the original web site copy,

developed content, and directed marketing communications for click2try.com, an innovative, community

web site dedicated to letting people try-out Open Source software for free as virtual machines running in a

browser on their desktop. Conceptualized and collaborated on company's logo design; established brand

name; directed web site's look-and-feel, as executed by a Houston-based, web/graphic design agency;

supervised technical writing and video production of Quick Start tutorials; directed and edited content

promoting Open Source software applications in the Catalog entries; wrote the marketing-oriented

questionnaire eliciting feedback from selected participants in a survey of the beta version of click2try.com.

(Estimated release date for public version of click2try.com: Fall/Winter 2008.)

Technical Writer

CTG (Computer Task Group), Buffalo, NY.

On a consultant basis through CTG, assigned to Synergy Business Management, a holding company

supervising the operation of several enterprises, including three native American-owned mail order tobacco

companies. Writing four training manuals, website copy, and other reports to be used for staff training, in

court cases, and in Congress to document client's policies of operating in strict compliance with all

constitutionally valid laws. Assignment occurred at a time when the large tobacco companies and attorneys

general throughout America in the government-sponsored cartel that evolved from the controversial (and

arguably illegal) Master Settlement Agreement of 1998 are attempting to squash competition to Big

Tobacco from small manufacturers and distributors.

Creative Writer

Eagle International Institute, Rochester, NY.

Write scenario-based, narrative scripts to be delivered in live training sessions for Fortune 500 companies

seeking to improve the productivity of their work force in the use of software programs running on mobile

technologies, like laptop computers, Tablet PC's, and personal digital assistants (PDA's). Recent clients

include Microsoft (for promoting O neNote on the Tablet PC; Pfizer (new hire training). Also, write

marketing materials to promote Eagle's course offerings and brand image through web site and brochures.

Educational Specialist (Video and Multimedia Producer)

Research Foundation of SUNY, Buffalo State College, Center for Development of Human Services, Buffalo, NY.

Assigned to the Curriculum Development department of CDHS. Developed educational, training videos and

informational web sites as resource materials to support the training of caseworkers in child welfare. With a

digital video camera, photographed, directed talent, and used Apple Computer s Final Cut Pro to edit The

Toys That Bond video (to facilitate bonding between parents and children); conceptualized and supervised

development of The Journey Through Adoption CD-ROM/website project (a comprehensive reference

guide for caseworkers).

Writer-Producer

KTVU-TV, Oakland, CA.

Wrote, edited, and produced on-air promos to support the news, sports, and programming of a strong,

independent station. Reviewed footage; selected tantalizing scenes; wrote narrator s copy; chose music and

sound effects; ordered art and graphics elements; supervised editing of 2 video masters; directed talent and

crew; produced over 20 promos weekly under deadline pressures.

Writer-Producer

KGO-TV, San Francisco, CA.

Coordinated the on-air promotion of QB VII, a 6-1 2 hour mini-series, for an ABC-TV owned-and-operated

affiliate s afternoon movie format during a ratings sweeps month. Edited the original production to conform

to daily episodes; produced all promotional spots, previews, daily teasers, and story re-caps. Supervised

cross-promotion of program on radio, in TV Guide, and via other public service programming.

Internet Writer-Editor

WKBW-TV, Buffalo, NY.

Wrote and edited reporters news copy and wire services copy for daily publication on the web site of a

local television station affiliated with the ABC-TV network. Digitized photographic images from video

taped news footage and associated them with the text of news articles; produced video clips; created on-

line polls; and maintained content for all pages of the TV station's web site. Used Macromedia's

DreamWeaver to develop new pages as needed; wrote basic HTML code to accentuate stories and to create

hyper-text links to supplemental information on the Internet.

Director, Corporate Communications

The Software Machine, Sunnyvale, CA.

Co-authored business plan for an educational software start-up; coordinated public relations and

advertising; wrote project proposals, press releases, presentational materials; provided creative input in the

design of software products.

Publicist

Catalyst Technologies, Sunnyvale, CA.

Coordinated public relations and marketing communications for the start-up companies developed by Atari

founder and entrepreneur Nolan Bushnell in his high tech incubator.

Public Relations Director

Cumma Technology, Sunnyvale, CA.

Coordinated all public relations functions at the Consumer Electronics Show for this start-up company of

the Catalyst Technologies group. Conceptualized, wrote the copy, and coordinated production and printing

of 4-color sales brochure. Wrote press releases; took publicity photographs; obtained front page stories in

trade show dailies; obtained feature story on a network-affiliated Las Vegas television station.

Public Relations Director

1st Annual Hellenic Festival, Orthodox Church of the Annunciation, Buffalo, NY.

9th Annual Culinary Arts Festival, Buffalo, NY.

For both festivals, wrote and produced promotional materials for all media on shoestring budgets, and

coordinated all press, radio, and TV coverage of these crowd-overflowing events.

Writer / Web Content, On-line Help System

iwin.com, Los Angeles, CA.

Working remotely on a telecommuting basis, wrote the FAQ section of the Internet s most popular, games-

for-prizes web site. Blended a humorous style with technical content so that the copy in their new Help

Center matched the entertainment-oriented flavor of the site and reduced the volume of e-mail queries

deluging their customer service staff.

Technical Writer / Documentation Manager

Rights Exchange, Buffalo, NY.

Wrote the user guides for the Rights Exchange Packager and the Rights Exchange Viewer software

designed for the secure sale and distribution of protected, digital content (like computer games, software,

videos, and medical records) in encrypted files, called DigiBoxes, over the Internet.

Senior Copywriter / Technical Writer

Atari, Sunnyvale, CA.

Wrote instruction manuals and packaging copy for video games.

Credits include: Space Dungeon, WaterWorld, Football, Phoenix, Adventure .

Advertising Copywriter

Rich Advertising, Buffalo, NY.

Wrote advertising copy for print ads, sales brochures, TV commercials.

Fund-raising proposal writer

Landal Institute, Sausalito, CA.

Wrote grant proposals for an environmental planning organization.

Graduate Teaching Assistant

College of Visual and Performing Arts, Syracuse University, Syracuse, NY.

Taught courses in 16mm film production; supervised the film editing lab.

Peace Corps Volunteer

Malaysian National Tuberculosis Control Program, Kuala Lumpur, Malaysia.

While serving as an Administrative Coordinator, supervised the integration of the National TB Control

Program with the rural health centers in Pahang, Malaysia's largest state. After two years of working in

hospital Chest Clinics, extended tour of duty for two more years to write and produce short films at the

National Film Department of Malaysia. Subject matter included: tuberculosis case-finding; malaria

eradication; promoting literacy.

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