Account Executive Management

Shawn Howell

Email: abpknj@r.postjobfree.com

Address: ***** ****** **** ******

City: Sterling

State: VA

Zip: 20165

Country: USA

Phone: 703-***-****

Skill Level: Experienced

Salary Range: $60,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

SHAWN HOWELL

46736 Graham Cove Square, Sterling, VA 20165 - 703-***-**** - abpknj@r.postjobfree.com

Professional Summary

Highly motivated and skilled Senior Account Executive with 10+ years of direct marketing, client management, and production experience

Areas of Expertise

Direct Marketing, Direct Mail Production, Account Management, Client Relationship Management, Advertising Agencies, Database Management, Quantitative and Qualitative Analysis, Research and Writing Proficiency

Work Experience

Account/Production Manager, September 2011 to Present

Response America, LLC aaa Alexandria, VA

aa Manage all aspects of direct mail production (fundraising and voter contact mail) for a number of political and non-profit clients.

o Collaborate with copywriters and creative team to help produce award winning copy and artwork

o Work with a number of mail shops to determine the most effective and cost efficient specs

o Negotiate with mail shops to achieve the lowest possible printing/production costs

o Manage clients in the copy and artwork approval process

o Generate orders for list managers and mail instructions for the printers

o Proof/edit copy and artwork during bluelines and set-ups

o Analyze donation data to calculate indicators like average gift, response rate, cost/piece, net/piece, and ROI

o Analyze results to optimize for the next, continuation phase of a particular package

o Produce reports and update clients on results and progress on a weekly basis

aa Manage the following clients (point of contact for these accounts) aaa Allen West for Congress, Michele Bachmann for Congress, Marco Rubio for Senate, National Republican Senatorial Committee, Republican Party of Florida, Mia Love for Congress, Tom Corbett for Governor, National Republican Congressional Committee, Safari Club International, and Paul Broun for Congress.

aa Helped Allen West generate $5MM in donations (more than $3MM net) in 2012 just from house file mailings and another $2MM net from prospect mailings while doubling his house file size from 35,000 to 70,000 donors.

aa Helped Michele Bachmann achieve over $2MM in house file donations in 2012 ($1.5MM net) while lifting her house file from 30,000 to 50,000 donors.

aa Generated over $1MM net for the National Republican Senatorial Committee through several house file mailings aaa Certified, Dollar Bill, Clip Stamp, USPS Two Day Return, and Membership Cards.

Senior Account Executive, April 2002 to July 2011

TMA Direct aaa Reston, VA

aa Effectively managed acquisition direct mail, email, mobile, lead generation, and digital campaigns from inception through completion. This entailed list/channel/target research, strategic recommendations, cost negotiations, budget optimization, order execution, data analysis, and back end reporting.

aa Clients included the following advertising agencies (point of contact for these agencies): RTCRM, Hill Holiday, Rauxa Direct, Deutsch, Digitas, McGarryBowen, MindShare, JWT, Omnicom, Publicis, and RMG Connect.

aa Agency clients (advertisers) included the New Jersey Nets, Washington Wizards, Los Angeles Clippers, Washington Nationals, Verizon, Audi, Hills Pet Food, Life Line Screening, Abbott Labs, Novo Nordisk, Bristol Myers Squibb, FEMA, Sprint, Samsung, Monster.com, Ritz Carlton, Marriott, BGE Home, McNeil Consumer Healthcare, Sanofi-Aventis, and Service Corporation International (SCI).

aa In 2007, generated over $1MM in profit margin for TMA, followed up by another $1.5MM in 2008.

aa Led a $3MM direct mail and email multi channel campaign for Abbott Labs promoting their newly FDA approved cholesterol medication, TriLipix.

aa Implemented a private prospect database for SCI that not only reduced their processing costs by 37%, but also increased their direct mail response rates from 0.25% to over 2% (> 800% lift) including the top data segment performing at over 5%.

aa Achieved an 8% response rate for Hill's Science Diet by developing a switching strategy from other premium brands through key distribution channels. Specifically developed successful co-branded programs that partnered Hill's with neighborhood Petco and PetSmart stores as well as veterinarian offices.

aa Interacted with all cogs of the direct marketing process - advertising agencies, end advertisers, list management companies, online lead generation and mobile platform providers, service bureaus, and fulfillment houses.

aa QC'd data in FoxPro and Microsoft Access to ensure compliance and accuracy. Used Excel daily to create recommendations, formulas, spreadsheets, etc.

Education

Virginia Polytechnic Institute and State University aaa 1995 to 2000

Blacksburg, VA - Bachelor of Science, Marketing Management

aa Wrote for the university newspaper, The Collegiate Times (1995-96)

aa Sports Editor for The Collegiate Times (1996)

aa Sports Promotions Assistant in the Athletic Department, promoting all 16 menaaas and womenaaas varsity sports (1997-2000)

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