Deborah Porter
Email: *********@********.***
Address: ** **** ***
City: Buffalo
State: NY
Zip: 14211
Country: USA
Phone: 716-***-****
Skill Level: Experienced
Salary Range: $40,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Deborah A. Porter
Marketing - Program Management - Social Media Professional
*********@********.*** - 716-***-**** - Twitter: @deborahaporter
- LinkedIn: deborahaporter - Facebook: deborah.porter.37
OVERVIEW:
I am a creative leader with 10+ years of diverse marketing, public relations, and program management experience. Manage all aspects of administrative processes related to program/project management to include budget planning and allocation, vendor/supplier negotiation, customer service, planning, analysis, social media and more. Have the capacity to communicate with internal personnel and external clients at various levels with ease, and lead teams of 4-20 on project implementations, including staff and volunteers using a team approach while building collaborative partnership.
Successes includes implementing communications campaigns with a wide-range of consumers and stakeholders using marketing communications tools, as well as developing an annual event for Erie County that increased attendance by 600% over four consecutive years and organized a community effort to support a social cause with 21,000 participants. Additionally, experienced at managing a $650,000 marketing budget, including expenditures related to: the allocations of supporting sponsorship request, event planning, collateral development, vendor/suppliers negotiations and brand awareness. Other skills include social media management, website and newsletter development, email marketing, evaluations, data collection and community engagement.
CORE COMPETENCIES:
- Marketing & Branding
- Program Management
- Technology Integration & Leadership
- Communications & Team-building
- Negotiation & Creative Problem-solving
- Data Analysis & Collection
- Budget Development & Management
- Strategic Plan Development
EDUCATION:
Bachelor Degree: Business Management, Minor in Marketing
D'YOUVILLE COLLEGE, Buffalo, NY (2001)
Associate Degree: Business Administration & MIS
ERIE COMMUNITY COLLEGE, Buffalo, NY (1997)
PROFESSIONAL EXPERIENCES:
Community Outreach/Marketing Coordinator
Read to Succeed Buffalo, Buffalo, New York 14202 (3/2010 - 12/2011)
Built community capacity to support early-childhood literacy campaigns, engaged consumers, and managed community stakeholder involvement. Handled all administrative support and communications related to projects.
- Developed collaborative partnership with 52 community-based organizations to facilitate the enrollment of families in the designated literacy zone.
- Exceeded the first month calculated enrollment by 150% (actual enrollment 205; projected 136); or 41% of the yearly enrollment (projected 500).
- Overall responsible for building community capacity to support early-childhood literacy campaigns and engage consumers and community stakeholders involvement.
- Demonstrated experience in multi-tasking, organizing, detail oriented, self-motivation, problem solving, business acumen, community outreach, relationship building, project management, technology proficient, and connecting resources.
Director of Social Marketing
Erie County Department of Mental Health/SUNY-UB, Buffalo, New York 14202 (12/2005 - 10/2009)
Under the direction of a Commissioner for Erie County Department of Mental Health planned, organized and directed all marketing, public relations and community outreach for a 4-year Systems of Care grant. Responsible for setting marketing priorities; managing volunteers; event planning; vendor negotiation, planning, interpersonal communication, troubleshooting, administrative support, public speaking, presentations, evaluations; and competed in national communication outreach activities.
Program Analyst
Adelphia Cable Call Center - West Seneca, New York, 14202 (2003-2005)
Provided support to customers on billing, software functionality, and billing code changes. Routed calls to other business units, researched, investigated and followed-up on calls that required assistance from the application vendor (financial) to resolve customer complaints and ensure customer satisfaction. Collaborated with various team members
Marketing Geographic Information System Specialist
HSBC Bank USA, Buffalo, New York (1/2000-1/2003)
Collaborated with business units to compile branch data, demographic & financial information to support recommendations to close, consolidate or relocate a facility. Made sound recommendations based on report findings, research and analysis to assist management in forming a decision about a branches' longevity.
Advertising/Promotion Officer
HSBC Bank USA, Buffalo, New York (1/1998-12/1999)
Successfully managed the annual sponsorship budget of $650,000 with over 500 projects; supporting 350 branches in Upstate New York. Collaborated, consulted, recommended and developed promotional material, and monitored the effectiveness of contracted advertising services. Demonstrated abilities in project management, time management, negotiation, project tracking, budget allocation, and building positive relationships with community leaders.
Project Management Coordinator
HSBC Bank USA, Buffalo, New York (1/1995-12/1997)
Managed and implemented a Local Area Network (LAN) system with IT for staff of 75. Developed a project-tracking database of incoming projects to support and organize project assignments for staff. Created, tracked and evaluated internal metrics and management report to identify project performance, staff resource allocations, budget, deliverable and effectiveness of the marketing project assignment processes. Managed and implemented project process improvement to increase productivity & efficiency and reduce audit issues.
AWARDS/LEADERSHIP DEVELOPMENT:
2012 National Women History Award (Mar2012) - 2011-2012 Volunteerism Recognition, BPS #90 (2012) - 2007-2009 Excellence in Community Communications Outreach Awards (ECCO) - Leadership Buffalo-Class Experience, Leadership Buffalo, 2009 - Leadership Academy, Center for Mental Health Services, Georgetown University (2009) - Leadership in a Change Environment, & Community Leadership Institute (2007)