Marketing Sales
Resume:
P.O. Box ***
Pine Grove, CA *****
Lynn M. Shield ********@*******.***
SUMMARY OF QUALIFICATIONS
Business professional with over 20 years experience in customer loyalty, business processes, marketing
communications, corporate identity, copy writing, public relations. Highly creative with a great sense of
design, a team builder, critical thinker and solutions oriented professional.
AREAS OF EXPERTISE
* Business processes * Product marketing * Web site development &
* Customer loyalty * Communications implementation
* Team facilitation * Project management * Copy writing
* Relationship building * Incentive promotions * Press Releases
* Brand identity * Graphic design
COMPUTER SKILLS
* Microsoft Word * Adobe PhotoShop * Adobe Contribute
* Microsoft Excel * Adobe Illustrator * Quark Express
* Microsoft PowerPoint * Adobe InDesign
* Microsoft Publisher * Adobe Dreamweaver
PROFESSIONAL EXPERIENCE
LMS-Marketing Communications, Pine Grove, CA - 7/2001 Present
Marketing Consultant: Graphic design, copy writing and editing, public relations programs,
corporate identity packages, sales presentations, web design, advertisements, and marketing projects.
Expert in latest software used for creative executions such as Adobe Photoshop, InDesign,
Illustrator, Dreamweaver, and whole range of supporting programs. Extensive experience with
aerospace, construction, small business, and non-profit organizations.
Operation Care, Jackson, CA 9/2005 6/2010
Executive Director: Responsible for overall management and administration of non-profit agency
providing support and education to victims of domestic violence and sexual assault. Accountable to
the Board of Directors for program administration, personnel management, policies and procedures,
fiscal management, and fund development.
Operation Care, Jackson, CA 2/2004 9/2005
Board Member: Served as Secretary of the Board from 2/2005 through 9/2005. Co-Chair for
Domestic Violence/Safe House committee providing oversight for the shelter facilities, building and
maintenance, Safe House program, policies and procedures, and personnel training. Managed safe
house renovation through Community Block Development Grant. Chairperson for Public Relations
committee charged with projecting an effective and positive image and developing public awareness
for Operation Care through written, verbal, electronic media and public relations. Responsible for
the planning and marketing of Operation Care s annual fundraising talent event.
Aspen Marketing Group, Concord, CA - 3/2000 - 6/2001
Account Executive: Creation and execution of interactive sales promotions. Interface with clients,
and management of all components of programs including strategic development, creative and
technical development, copy writing, product design, sourcing and fulfillment.
Dexter Adhesive & Coating Systems, Bay Point, CA 1/1991 - 3/2000
Marketing Communications Manager: (1994 2000)
o Corporate Identity: Direct the efforts of a talented multi-disciplined team responsible for all
aspects of brand management for global manufacturing company - worldwide advertising,
marcom, electronic marketing and corporate events. Develop brand messages and product
positioning, including interface with Program Managers and Senior Management. Appointed by
business President to corporate taskforce, responsible for development and implementation of a
complete corporate identity program and Corporate Identity Standards Manual.
o Communications: Define and manage marketing communications plan and budget, both internal
and external to ensure accurate reflection of corporate identity and brand image. Focus on future
marketing plans and implementation of such. Work effectively with agencies, Program
Managers, Directors, and customers to develop and communicate effective key messages.
Projects included business brochures, product launch programs, customer newsletters,
capabilities presentations, multi-media presentations, media relations and lead generation.
Accountable for all press announcements, advertising and marketing communications for
business unit. Conceptualized template solution for uniform product marketing collateral.
o Technical Communications: Develop product and training presentations and technical literature
to ensure consistent format and structure and accurate content.
o Internet and Intranet: Responsible for content and brand identity. Development and
implementation of Web site, incorporating new brand identity. Mapped implementation plan for
future phases, including customer contact management and e-commerce.
o Trade shows: Determine scope of participation and managed budgets and programs for global
trade shows.
o Trademark consistency: Responsible for registration, consistent usage, and upkeep of all
trademarks.
o Customer Loyalty and Business Development: Team leader responsible for mapping customer
expectations, and "hardwiring the voice of the customer" into business processes. Developed
"Brand Promise" based on customer input and team facilitation. Communicated customer
requirements throughout business.
Marketing Coordinator: (1991 1994) Responsible for sales forecast data and accuracy, bids,
contracts, competitive intelligence, marketing communications trade shows, administrative support,
management of technical data, product support. Implemented first electronic "Catalog on Disk"
within the corporation. Worked with all business systems to integrate a new product line into an
existing business process.
Hysol Grafil Inc., Sacramento, CA - 10/1983 - 1/1991
Manager, Marketing & Sales Services: Supervision of sales service staff, order entry, technical
literature, trade shows, promotions and advertising. Responsible for imports and exports, inventory
management. Implemented procedures manual for order entry, packaging and shipping for domestic
and international shipments.
EDUCATION
Los Medanos College Pittsburg, CA - Graphic design, advertising and communications
Various Courses San Francisco Area - Graphic design, Web site development, Photoshop,
Dreamweaver, continuing education courses, customer centered growth seminars, lean manufacturing
courses.
Recognition: President's Award for Excellence 1998, Exceptional Achievement Award for Marketing
Excellence 1999, Exceptional Achievement Award for product launch 1997, and Exceptional
Achievement Award for Catalog on Disk 1996.
COMMUNITY
Sutter Creek Smiles Board Member
Amador County Women s Network - Member
Operation Care Volunteer
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