RICHARD M. EATON

**** ********** *** ***: 703-***-****

Alexandria, VA 22310 abpjfg@r.postjobfree.com evening: 703-***-****

ASSOCIATION MANAGEMENT PROFESSIONAL

LEGISLATIVE & REGULATORY ADVOCACY INDUSTRY STANDARDS PROGRAM MANAGEMENT

Seasoned trade association manager with successful track record in regulatory advocacy of member

interests with federal agencies, member-driven program management, and industry meetings / conference

management. Catalyst in development of technical performance measurement standards for industry. Team

player and consensus builder in advocating industry positions to government.

Juris Doctor with prior law background. Dedicated and conscientious program administrator with talent for

juggling multiple projects on technical and regulatory issues. Member of ASAE. NEMA Award Winner 1999.

KEY COMPETENCIES

Strategy & Mission Planning Regulatory & Legislative Affairs Member Relations

Professional Development Member Development & Retention Industry Advocacy

Administration & Reporting Industry Standards Development Educational Programs

Strategic Partnerships Strategic & Tactical Planning Special Events

Regulatory Compliance Policy Development PC Literate

PROFESSIONAL EXPERIENCE

NATIONAL ELECTRICAL MANUFACTURERS ASSOCIATION (NEMA), Rosslyn, VA 1988 to present

Oldest and largest US trade association serving the electrical industry, structured in industry-specific subdivisions.

Association benefits: member interest advocacy, educational programs, technical standards development, and networking.

Industry Manager Diagnostic Imaging and Therapy Systems Division

Increased scope of responsibility and stewardship in response to ever-expanding technical and regulatory

issues facing industry. Key player in administration, strategic planning, program management, communications,

government affairs, and program / service development for division.

Regulatory / Legislative Advocacy & Member Support: Represented industry to federal agencies,

including FDA, CMS, and NRC. Supported 45-50 association members (US and multinational manufacturers of

diagnostic ultrasound, nuclear medicine imaging, magnetic resonance, and other medical devices) in providing

government-affairs technical assistance.

Advocacy Leadership: Spearheaded advocacy efforts on issues affecting members. Analyzed proposed rules,

regulations, and statutes involving diagnostic imaging and therapy systems industry, establishing advocacy

positions and strategies. Worked with members to direct and implement government relations workplan.

Medicare Coverage & Reimbursement: Won NEMA Award (1999) for pioneering leadership role in critical area

affecting membership base. Established strategic federal legislative and regulatory advocacy program which

encompassed Medicare coverage and reimbursement policy issues.

Private Payor Advocacy: Led efforts to reverse private payors (Aetna and Blue Cross/Blue Shield of

Illinois) non-coverage policy on reimbursement of computer-aided detection (CAD) with full-field digital

mammography (FFDM). Successfully refuted established policies by citing studies and medical literature

highlighting CAD s and FFDM s success rates.

Government Relations: Secured agreement from Veteran s Administration regarding need to streamline

and standardize VA s policy on IT / security requirements for 170 VA hospitals nationwide. Built consensus

among NEMA members on recommended revisions.

FDA Advocacy: Collaborated with FDA and manufacturer members to develop FDA marketing-approval

guidance documents for ultrasound products. Streamlined new-product marketing approval process.

Developed similar guidance document with Health Canada (Canadian FDA-type government agency).

Government Affairs Liaison: Promoted association involvement in advocacy of more efficient processes and

procedures to VA and Department of Defense (DOD) for streamlining equipment acquisition process. Recognized

opportunity for proactive response to federal legislation mandating federal agency move to commercial practices in

acquisition process.

RICHARD M. EATON Resume Page Two

PROFESSIONAL EXPERIENCE

Program / Project Management: Acted as a catalyst in spearheading and managing long- and short-term

research programs on complex, potentially industry-altering issues such as Medicare Reimbursement and

emergence of radiology benefit management (RBM) companies. Engaged outside experts and law firms in

support of research efforts, and served as key administrator.

FDA Approval Study: Successfully administered 8-year FDA post-market approval study for lithotripter

manufacturers ($1 million budget). Approached by manufacturers to oversee clinical study, and coordinate

logistics and budget disbursements.

- Developed, negotiated, and executed project contracts involving NEMA and manufacturers. Established

scheduling and procedures for payment to study center and study advisors, and tracked disbursements.

- Coordinated reporting to FDA, and organized and managed conferences with FDA to review findings.

- Achieved continued regulatory approval for marketing of lithotripsy devices by manufacturers.

Special Research Project: Responded to members requests for research into radiation benefit management

companies and their impact on industry. Collaborated with industry members to engage research company to

investigate issue. Coordinated communications with member-funded research company and association.

Industry Technical Standards Development: Managed and directed development of technical

performance measurement standards for diagnostic ultrasound and nuclear medicine imaging products.

Monitored and maintained standards compliance with antitrust laws.

Industry Leadership: Collaborated and communicated with International Electrotechnical Commission

(IEC) in development of standards adopted worldwide for diagnostic imaging and therapy system products

as Technical Advisory Group Administrator for two technical committees. Representative IEC members

include US, Canada, France, Germany, Australia, and South Korea.

Committee Management: Oversaw and managed three workgroups tasked with developing new and more

advanced standards for digital imaging and communications in medicine (DICOM) to enhance capabilities

in communication of medical data.

Conferences & Educational Programming: Planned, organized, and oversaw all aspects of industry

meetings and conferences attended by membership base, regulatory officials and agents, and/or

manufacturers representatives.

Conference Management: Served as central management hub in planning, organizing, coordinating, and

managing one-day regulatory-topic conference. Generated more than $1,000 profit for event with 100 attendees.

- Drew conference participants from FDA and association membership with educational programming

geared to new regulatory requirements for diagnostic ultrasound product applications.

- Determined and managed conference agenda, event venue, logistics, and technical equipment. Recruited

informed speakers from relevant manufacturing and industry players.

- Taped presentations for after-market sales to ensure ongoing revenue stream and to provide non-

attendees with up-to-date regulatory information.

Vendor Expo Management: Arranged and directed manufacturer-member vendor day held on-site at FDA

(per FDA s request). Members educated FDA attendees on technical aspects of ultrasound devices,

enhancing FDA s knowledge about diagnostic ultrasound.

Analyst, BLUE CROSS AND BLUE SHIELD OF NEW JERSEY, Florham Park, NJ 1981 to 1988

Strategic Planning & Marketing: Managed strategic plan development for departments within Blue Shield.

Coordinated development of marketing strategies and campaigns.

PREVIOUS EXPERIENCE: Attorney engaged in general practice in two law firms.

EDUCATION

J.D., Law Rutgers University, Newark, NJ

B.A., Political Science The Johns Hopkins University, Baltimore, MD

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