Marketing Human Resources

Holly M. Batchelder

719-***-**** www.hollybatchelder.com abpj6r@r.postjobfree.com

CAREER SUMMARY

Dynamic, highly creative professional with experience in marketing, public relations, communications, and event

planning in higher education, nonprofit, agency, and corporate organizations from local to international scope.

Experience highlights include:

Superior writing and editing skills in web, news, and business formats, including AP Style

Strategic marketing, PR, and communications campaign planning and evaluation

Art direction, publication and web design

Creative use of social media, online marketing and search engine optimization (SEO)

Media relations: training and pitching

Event planning and promotion

RELATED EXPERIENCE

Jackson National Life Distributors, LLC., Denver, Colo.

Market Research and Sales Assistant 8/11-Present

Brainstorm and coordinate marketing campaigns

Create competitor and producer reports and distribute to stakeholders

Provide administrative support to 11 regional vice presidents with little to no supervision

Manage 200+ account relationships, organize budgets and expense reports, maintain supplies inventory

CH2M HILL, Englewood, Colo.

Corporate Brand and Reputation/Communications Coordinator (Contractor) 12/10- 8/11

Developed and executed global communications plans for enterprise services

Provided strategic guidance and copywriting to program owners regarding launches, maintenance and marketing

Supported the development of global and trade media placement opportunities

o Conducted interviews and created interview responses to media inquiries

o Assembled media lists of relevant trade publications and newspapers

o Managed media buys and ad campaigns

Coordinated creative resources and project managed marketing deliverables aligned to supported plans

Assisted in the project management of awards luncheons, including supporting logistics for the day of the event,

updating marketing materials, researching honoree background information, finalizing attendee lists, and creating

a quality script for use by the CEO and Master of Ceremony

CH2M HILL, Englewood, Colo.

Human Resources Communications Intern (Paid) 5/10-12/10

Worked with subject matter experts to research and create content for websites, brochures, newsletters,

advertisements, and white papers

Contributed article abstracts and award submissions to top-tier publications including FORTUNE and Harvard

Business Review

Wrote and edited up to 10 weekly web communications going to up to 23,000 employees

Managed the design and production processes for print and digital marketing materials

Colorado State University Housing & Dining Services, Fort Collins, Colo.

Sustainability/Communications Intern (Paid) 8/10-5/11

Provided content, editing and art direction for 50+ campus-wide collateral materials focused on sustainability

Planned social media launches for three Housing & Dining teams on multiple platforms

Wrote up to three articles per week for student and staff e-newsletters

Created focus group activities centered around sustainability and developed products based on evaluation

JKD & Company Inc., Lakewood, Colo.

Public Relations Intern (Paid) 1/10- 5/10

Expanded social media outreach and maximized client web presence through SEO writing

Generated story ideas, conducted interviews and research, and wrote up to five client press releases per month

Pitched stories to Denver media and received client coverage in radio, newspapers, and television

Planned and promoted two fundraising events exceeding monetary and attendance goals by 43 percent

o Achieved $461,573 of free exposure in ad equivalence dollars (2010)

Designed client collateral materials using Adobe Creative Suite

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Association for Student Activities & Programming, Colorado State University, Fort Collins, Colo.

Marketing Intern 8/09-12/09

Wrote press releases about campus events for print and online publications

Promoted campus events through various social media platforms

Planned the promotion of five on-campus concerts

Managed budgets for each event

Designed and constructed display cases highlighting campus events

EDUCATION

Colorado State University, Fort Collins, Colo. 2010

Bachelor of Science in Business Administration: Marketing

Bachelor of Arts in Journalism and Technical Communication: Public Relations

CIVIC ENGAGEMENT

Public Relations Society of America- Colorado Chapter 2010-Present

Colorado State University Alumni Association 2010-Present

Public Relations Student Society of America- CSU Chapter 2009-2010

Pi Beta Phi fraternity for women 2006-2010

Public Relations Chairwoman

Wrote and distributed chapter newsletter to alumni

Maintained chapter website

Photographed events

Special Events Chairwoman

Acted as chapter representative to CSU Greek Life Office

Organized two major events per year, managed budgets and mobilized volunteers

Orchestrated recruitment and retention programs semi-annually

Participated in numerous community service and philanthropy projects

TESTIMONIALS

If you're looking for a poised writer and solid PR pro, Holly will rise to the top of your list. Her writing is fluid, concise and

accurate. She adds to her honed skills the ability to understand and to write for a diverse mix of formats Holly can see a

story and figure out how to tell it. Jane Dvorak, APR, Fellow PRSA, Owner, JKD & Company Inc.

Holly is an exceptional writer with an ability to take complex topics and translate them into clear, compelling communicatio ns.

With a maturity and capability beyond her years, Holly has provided value to our organization from day one. Catherine

Russell, Director, Global Workplace Communications, CH2M HILL

Holly is creative, fun to brainstorm with, enjoys doing different things and produces great work. She provided me with

articles, ads, and other marketing materials that expressed what I wanted to say. Holly always wants to put forward the best

product. Karen Nakandakare, client, Diversity Program Manager, CH2M HILL

PROFESSIONAL SKILLS

Mac OS X SharePoint iPressroom

Windows Adobe Creative Suite Vocus Media Database

Word Volunteer Spot Cision Media Database

Excel SharePoint Facebook

PowerPoint Photoshop LinkedIn

Outlook Wordpress Twitter

Salesforce.com

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