Manager Sales

Leigh-Anne M. Dennison Contact me via e-mail at:

Cleveland Heights, Ohio abpj68@r.postjobfree.com

PROFILE

Creative, dedicated and h ighly organized public relations, ma rketing and communications p rofessional with strong writing,

editing and graphic design skills, Web site management adeptness and media rela tions expertise w ith p roven track

record. Fifteen years o f experience encompassing consumer, business-to-business and nonprofit marketing, media

relations, business development, advertising, fundraising communications, product and serv ice promotions, Web s ite and

graphic design and online content management.

PROFESSIONAL EXPER IENCE

Dorsky Hodgson Parrish Yue A rchitects C leveland, Ohio (05/07 10 /07)

Marketing Com munications Manager

Developed strategies to improve functionality, usability and s earch engine optimization for Web site

Worked with vendor to refine Web site design and content management system

Created media/p ress kit for firm s public re lations outreach and rewrote language for firm s Web site

Drafted responses to requests for proposals (RFPs )

Copyedited and worked with g raphic designer on layout, design and printing o f a 52 -page self-published survey report

entitled Na tional Whole-Person Wellness Survey Final Rep ort

American Red Cross National Headquarters, Washington, D.C. (01/04 04/07)

Content Manager, Online Media (05/05 04/07 )

Coordinated content and news coverage of p rograms, services and relief operations a round the clock fo r the American

Red Cross national public Web site, wh ich receives 35,000 to 50,000 unique visitors daily and can experience a traffic

increase of up to 3,000 percent du ring majo r disasters

Supervised a staff of five, assigned and edited news s tories, and supported volunteer field w rite rs deployed at disaster

operations as well as coordinating sto ry submissions from ch apters and volunteers

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Edited articles fo r award -winning magazine commemorating the 125 Anniversary of the American Red Cross with mo re

than 90,000 copies distribu ted to members of the public, don ors, volunteers, media and government officials

Created and mainta ined an annual edito rial calendar for news reporting and online content publication

Covered and photographed breaking news, events, conferen ces, etc., au thoring sto ries and photo essays

Managed, wrote and edited online content, designing Web pages for maxim ize usability by visito rs

Developed templates for use in quickly posting emergency disaster response informa tion

Worked collaboratively with a consulting agency to redesign the organization s Web site w ith a strong focus on usability

while working ex tensively with stakeholders and liaisons to prepare content for mig ration fro m the o ld to the new design

Associate, Communication & Ma rketing (01/04 05/05)

Led writing and editing effo rts for the organization in a joint public rela tions campaign, Neighbors G ive Life, w ith a

corporate partne r and national recording a rtist that garnered more than 980 med ia hits and 94.4 million imp ressions

Drafted deta iled briefing documents and FAQs for a majo r television network to use to create a prog ram scrip t and

telephone scripts fo r a national, com mercial-free tele thon, Ts unami Aid: A Concert of Hope, that raised $22.9 m illion

Worked with local field units and partners to promote a fundra ising and visibility opportunity with national cable ta lent

search program, resulting in the raising of nearly $180,000 in donations, 52 local media hits and vis ibility on four

episodes with a weekly audience of 3+ million viewers

Designed and authored media kits, electronic press kits, pres s releases, media ale rts, backgrounders, key messages,

talking points, frequently asked questions and developed template press mate rials for use by field units

Authored public service announcements and helped supervised film ing of b-ro ll and materials fo r video news releases

Developed online versions of recognition and stewardship reports to support donor relations and customer/employee

donation programs

Leigh-Anne M. Dennison Contact me via e-mail at:

Cleveland Heights, Ohio abpj68@r.postjobfree.com

Carfax, Inc. Corpora te Headquarters, Fairfax, Va . (07/00 01/04)

Media and Public Rela tions Specialist

Increased visibility of b rand and category awareness through public relations effo rts, reaching more than 706-m illion

consumers for approximate ly $13-million in ad equivalency in one year and 1.285 billion consumers with an ad

equivalency of more than $32 million in two years

Cultivated relationships with trade, consumer and national ne ws media, including Reader s Digest, Good Morning

America and 20/20, and local reporters /producers in top 50 broadcast markets to p roduce news segments

Researched and helped develop successful cause-related, p hilanthropic p rogram for company to demonstrate social

responsibility and community involvement; developed content and promotional campaigns through extensive research,

writing, editing and relationships with subject matte r experts

Monitored public relations department budget, p reparing purc hase orders and invoices for approval by managers

Negotiated contracts for se rvices from vendors including printers, media tracking services and news release distributors

Initia ted and led in ternal communications campaigns for prod ucts, services, employee prog rams and sales incentives;

resulted in a promotion to a leadership role for company in tra net

Wrote, reviewed and edited video and audio news release scripts, wo rking with vendors on recommended video edits

Arranged inte rviews, p repared spokespeople with relevant information and sta tistics, and located customer testimonials

Interviewed as a spokesperson and worked with media conta cts in local markets across the country and national media

on all aspects of s tories, including provid ing research, background information, b-roll and expert quotes

Developed targeted media lists, pitched media, built relations hips with contacts and tracked media hits fo r RO I reporting

KA Inc. Architectu re Co rporate Headquarte rs, C leveland, Ohio (04/98 06/00)

Marketing and Public Relations Coordinator [and Team Sec retary (04 /90 01/91)]

Implemented a public re lations strategy fo r a m id-size, nation ally recognized architectu ral firm resulting in a $1.2 million

ad equivalency, doubling the firm s media p resence each year

Researched and wrote technical articles for trade publications on behalf of firm experts, increasing visibility and

enhancing relationships with pa rtners and vendors u tilized as supplemental expert sources

Authored, designed and maintained marketing materials such as architectura l pro ject pro files

Developed forms and procedures to streamline operations and improve efficiency

Researched, conducted interviews, w rote and fac t-checked industry and technical articles

Created graphics and layouts for p rint advertisements, promo tional signs and flyers and brochures

Designed profile sheets for a rchitectura l pro jects fo r use in su bmitting responses to requests fo r p roposals

R.G. Vanderweil Engineers, Inc . C leveland, Ohio (01/96 04/98)

Marketing Assistant and Office Adm inistra tor

Assisted mechanical, electrical and plumbing engineers with the development of ma rketing proposals and responses to

technical requests for proposal fo r a va riety o f m ixed-used projects, such as office buildings, laboratories and commercial

retail centers, supporting new business development

Handled office admin istra tive and management duties from reception, shipping and receiving, accounts payable, new

employee orientation and document preparation and management

Planned and arranged holiday events, including booking locations and designing menus

Republic Savings Bank R ichmond Heights, Ohio (08/92 12/95)

Marketing and Re tail Division Assistant

Absorbed writing and creative duties, including the crea tion of advertisements for p rint media, that had previously been

handled by consultants, elimina ting the expense of an outsid e agency

Managed staff sales incentive p rogram and worked with mark eting manager to plan and execute quarte rly sales rallies

Authorized and purchased premium items and se rvices, man aged office supplies, equipment and vendors

Organized and helped execute sales rallies, selected themes and created promotional mate rials and p rograms

Coordinated and executed direct mass mailings to customers

Leigh-Anne M. Dennison Contact me via e-mail at:

Cleveland Heights, Ohio abpj68@r.postjobfree.com

FREE-LANCE & VOLUNTEER EXPER IENCE

Animal Welfare & Advocacy Site Ohio and Va. (04/98 P resent)

Webmaster, Graphic Designer and Owner

Local Bands Ohio and Va. (02 /96 12/06)

Webmaster, Graphic Designer and/or Pho tographer

The Hickories (04/06 12/06), The Fragments (07/03 11 /05), HoneyLamb (07 /01 01/04), Razor s Edge (01/01 05/02),

and The Palindromes (02/96 06/99)

Alliance for Stray Animals & People A lexandria, Va . (05 /01 10/02)

Webmaster, Graphic Designer, Photographer and Adoption C ounselor

Joan s Kitchen On line Cookbook Author Cleveland, Ohio (02/02 09/02 )

Webmaster and G raphic Designer

Baldwin-Wallace Co llege Radio Sta tion WBWC 88.3 FM Berea, Ohio (09/93 - 11/95)

Operations Director (05/95 11 /95), Promo tions Director (09/03 05/95) and On -Air Talent/Boa rd Opera tor (11/93 11/95 )

REPRESENTATIVE PUBL ICATIONS - Including, but not limited to, the following:

National Whole -Person We llness Survey Final Report Shopping Center Business

Changing Face of Help: F & I Magazine

The American Red C ross Turns 125 Shopping Center Wo rld

Building Operating Management Midwest Real Estate News

Professional Retail Sto re Ma intenance Properties Magazine

COMPUTERS & REPRESENTATIVE SOFTWARE - Includin g, but not limited to, the following:

PC and APPLE Compatib le Systems Bacon s Media Source & Media Monito ring

MS Office Suite Word, Excel, PowerPo int, Outlook Photoshop and other Adobe Softwa re Progra ms

Dreamweaver and HTML Text Coding Vignette Content Management System

S E L E C T A WA R D S O R H O N O R S

Custom Publishing Council Pearl A wards 2006

Editorial, The Changing Face of Help: The American Red Cro ss Turns 125

Gold Award for Excellence in Editoria l fo r Best New Publica tion/Othe r Red Cross/Penton Custom Media

Gold Award for Best Overa ll Ed itorial (50,000 250,000) Red Cross/Penton Custom Media

American Red C ross Spirit of Excellence Award 2004

Republic Savings Bank Outstanding Individual E ffo rt A ward 1 994

EDUCATION

Continuing Education, Sem inars and Tra ining (Va rious)

Conversational Spanish, Media Training, Web site Design, P hotoshop and Achieving Exceptional Customer Relations

Baldwin-Wallace College Be rea, Oh io (09 /92 - 11/95)

Communications Majo r, GPA 3.68

Bryant & S tratton Institute Richmond Heigh ts, Ohio (07/89 - 06/90)

Administra tive Ma jor, GPA 4 .00

Mentor H igh School Mento r, Ohio (Graduated 06/88 )

English/College Prepara tory, Cum Laude

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