Management Marketing

BRAD RUDEN, MBA

MedPro Consulting &

Marketing Services

PMB 139

**** *. ********* ****, ***** A-110

Scottsdale, AZ 85250

Phone: 602-***-****

Fax: 602-***-****

Email: abpiln@r.postjobfree.com

Website: www.medprocms.com

EDUCATION

Masters in Business Administration (MBA)

Arizona State University Tempe, Arizona

Bachelor of Science (BS) in Business

Administration

Major: Business Marketing

Southern Illinois

University Edwardsville, Illinois

EDITORIAL BOARD

Ophthalmology Management Journal

LICENSURE

Licensed Real Estate Agent; State of Arizona

CERTIFICATION

Institute of Certified Business Counselors (ICBC)

June 1, 2000

PROFESSIONAL EXPERIENCE

Owner/Consultant

MedPro Consulting & Marketing Services

Phoenix, AZ 1998 Current

Services Provided:Practice brokeringPractice valuations/appraisals (for buyers

or sellers)Partnership buy-in design

and analysis (for buyers or sellers)Merger & acquisition analysis (for

buyers or sellers)Assistance with new associate recruitment and

employment contract negotiatingNew practice start-up assistanceDesign and implementation of marketing plansDesign and creation of marketing materials

(brochures, fliers, letters, etc.)Business Plans / New business development

Consultant

BJB Medical Associates, Inc.

Scottsdale, Arizona 1990-1998Physician recruitment - successfully recruited and placed 135+

ophthalmologists in positions throughout the U.S.New business development - initiated and

developed professional service relationships with hospitals, multi-specialty clinics

and private medical practices throughout the U.S.Marketing/Recruitment - designed and implemented

regional and

national marketing efforts utilizing direct mail and print advertising

mediums.Negotiated

250+ physician employment contracts.Compensation analysis - worked with client s accountants and

attorneys to structure physician employment agreements as well as

compensation and benefit packages.

CURRENT & PAST MEMBERSHIPS

American Academy of Ophthalmology On-Line Consulting Network

American Academy of Ophthalmic Executives (AAOE)

American Society of Ophthalmic Administrators (ASOA)

Association of Staff Physician Recruiters

Society

of Business Analysts

Betta

Gamma Sigma (Business Honor Society)

ProVision Network

Society

of Business Analysts

Institute of Certified Business Counselors

The Medical Group

Management Association

The Council of Medical

Recruiters and Consultants

The

American College of Medical Practice Executives

The

Ophthalmology Assembly of the MGMA

The

Economic Club of Phoenix

Arizona State University

Executive MBA Alumni Advisory Council

PUBLICATIONS

1. Ruden, B.: Integration: The Final Step in

Recruiting

Administrative Eyecare, Volume 5, Number 3

2. Ruden, B.: Steps to Successful Negotiating

Administrative Eyecare, Volume 6, Number 4

3. Ruden, B.: Selling your practice can be easier

with right preparation

Ophthalmology Times, Vol. 23, No. 21

4. Ruden, B.: Practice Sale Preparation

getting the most out of what you have

Administrative Eyecare, Vol. 8, No. 2

5. Ruden, B.: To Buy or Not To

Buy That is the Question

Eye, Vol. 5, No. 8

6. Ruden, B.: Goodwill Making

the Intangible Tangible

EyeWorld, Vol. 5, No. 10

7. Ruden, B.: Practice Value - A Buyer s

Perspective

Ocular Surgery News, Vol. 19, No. 17

8. Ruden, B.: Partnership Buy-Ins: Frequently

Asked Questions

EyeWorld, Vol. 6, No. 10

9. Ruden, B.: Practice Branding is Key

to Growth

Administrative Eyecare, Vol. 10, No. 4

10. Ruden, B.: Practice Watch - Marketing Musts Three Ways to Market

Smarter, Not Harder

Ophthalmology Management, Vol. 5, No. 12

11. Ruden, B.: Marketing Musts Five Ways to Keep Your Current Patients and

Bring in New Ones

Ophthalmology Management, Vol. 6, No. 1

12. Ruden, B.: Marketing Matters Marketing is More Than Ads

Ophthalmology Management, Vol. 6, No. 2

13. Ruden, B. Here's Four More Marketing Musts - To

Help You Market Smarter, Not Harder

Ophthalmology Management, Vol. 6, No. 3

14. Ruden, B. Pricing LASIK in a Recessive Economy

Ocular Surgery News, Vol. 20, No. 5

15. Ruden, B. Marketing Matters - What's Your Product?

Ophthalmology Management, Vol. 6, No. 4

16. Ruden, B. Marketing Matters - Price and Promotion

Ophthalmology Management, Vol. 6, No. 6

17. Ruden, B. Marketing Matters - Staffing and Location

Ophthalmology Management, Vol. 6, No. 8

18. Ruden, B. How to Decide if a Practice is Worth

the Asking Price

Ophthalmology Times, Vol. 27, No. 15

19.

Ruden, B.: Practice Sale Asset vs. Stock Purchase

Administrative Eyecare, Volume 11, No. 4

20. Ruden, B.: So You Want to Buy A Practice

EyeWorld, Volume 7, No. 10

21. Ruden, B.: Marketing Matters Process & Physical

Evidence

Ophthalmology Management, Vol. 6, No. 10

22. Ruden, B.: Marketing Matters Service

Recovery

Lessons

Ophthalmology

Management, Vol. 6, No. 12

23.

Ruden, B.: To Lease or Not to Lease Things to Know

Ocular

Surgery News, Vol. 20, No. 23

24.

Ruden, B.: To Lease or Not to Lease: A Brief Guide

Primary

Care Optometry News; Vol. 8, No. 2

(Run with

permission from its sister publication Ocular Surgery News)

25. Ruden,

B.: Strategies to Boost Employee Retention

EyeWorld; Vol. 8, No. 3

26.

Ruden, B.: Marketing Matters Great Hires Equals Great

Service

Ophthalmology Management, Vol. 7, No. 4

27.

Ruden, B.: The

Business Plan A Roadmap to Success

EyeWorld;

Vol. 8, No. 4

28.

Ruden, B.: Marketing Matters Name Recognition is Key

Ophthalmology Management; Vol. 7, No. 6

29.

Ruden, B.: Marketing Matters Technology to Fill A Need

Ophthalmology Management; Vol. 7, No. 8

30. Ruden, B.: Determine the Investment Value before making a Practice Purchase

Primary

Care Optometry News; Vol. 8, No. 9

31.

Ruden, B.: Peeking Around a Blind Corner

Ophthalmology Management;

Vol. 7, No. 10

32. Ruden, B.: Partnership More than just a Buy-in

Ocular Surgery News,

Vol. 21, No. 19

33. Ruden, B.: Marketing Matters Set Yourself Apart from the Competition

Ophthalmology Management; Vol. 7, No. 12

34. Ruden, B.: 12 Simple Ways to Market Your

Practice

Arizona Academy

of Family Practice Physicians;

January 2004 Newsletter

35. Ruden, B.:

What is Goodwill?

Optometry Management,

Volume 39, No. 2

36. Ruden, B:

Drive Up Revenue by Expanding Services

Review of Ophthalmology,

Vol. 11, No. 2

37. Ruden, B:

Practice sales: Obstacles to seller financing

EyeWorld, Vol. 9, No. 4

38.

Ruden, B: Service Creates Raising the

Level of Service You Provide Will Give You a

Marketing Edge

Ophthalmology Management,

Vol. 8, No. 4

39. Ruden,

B: The Climb for Sight

Optometric Management,

Vol. 39, No. 5

40. Ruden, B: Show Loyalty to your Patients, - and

they ll be loyal to you

Primary Care Optometry News; Vol. 9, No. 8

41. Ruden, B: Does Goodwill Truly Exist in a Medical Practice?

(Part 1)

Administrative

Eyecare; Vol. 13, No. 4

42. Ruden, B: Does Goodwill Truly Exist in a Medical Practice?

(Part 2)

Administrative

Eyecare; Vol.

13, No. 4

43. Ruden, B:

Large Practices Sell Best Via Buy-In

Ophthalmology Management; Vol. 8, No. 11

44. Ruden, B: Exit Strategies for the Solo Practitioner

Ophthalmology Management; Vol. 8, No. 11

45. Ruden, B:

Partnership Lay the Groundwork Early

EyeWorld, Vol. 9, No.

12

46. Ruden, B: Maximize Your Practice s Selling Price in Six

Easy Steps

Primary Care Optometry News;

Vol. 10, No. 1

47. Ruden, B: Business Speak Learn How to

Talk the Talk

Administrative Eyecare, Vol.

14, No. 1

48.

Ruden, B: Is the Price Right?

Ophthalmology Management,

Vol. 9, No. 2

49. Ruden, B:

How

to Determine the

Value of a Practice

EyeWorld, Vol. 10, No. 4

50. Ruden, B: Internal Marketing Use Your Staff

EyeWorld, Vol. 10, No. 7

51. Ruden, B: Internal Marketing Your Staff is Your

Secret Asset

Ophthalmology Management,

Vol. 9, No. 8

52. Ruden,

B: Beware the Status Quo - You May be Losing Ground Without Knowing It

Administrative Eyecare,

Vol. 15, No. 1

53. Ruden, B: Exiting a Partnership

EyeWorld,

Vol. 11, No. 3

54. Ruden, B: Satisfied Patients: Your best referral

source

EyeWorld, Vol. 11, No. 3

55. Ruden, B: Five Traits for Success .or Failure

Ophthalmology Management,

Vol. 10, No. 3

56. Ruden, B.: How Perceived Value Becomes Real Value

EyeWorld, April 2006

57. Ruden,

B.: Internal Marketing Your Staff is Your Secret

Asset

Oto s Scope,

Spring 2006 issue

58. Ruden,

B.: Entering, Maintaining & Exiting a Partnership

Administrative Eyecare,

Summer 2006

59. Ruden,

B.: Common Mistakes in Partnerships

American Academy of Ophthalmic

Executives,

August 2006 Update

60. Ruden, B.: Strategic Planning: Better Late

Than Never

Ophthalmology Management,

Vol. 11, No. 4

61. Ruden, B.:

Why Appraisals and Partnership Buy-ins Don't Mix

Ophthalmology Management,

Vol. 11, No. 6

62. Ruden,

B.: Common Partnership Mistakes, October 2007

Young Ophthalmologists

Newsletter (An

AAO publication)

63. Ruden, B.: Penalizing Prosperity

Ophthalmology Management,

Vol. 11, No. 12

64. Ruden, B.: Day Spa Aesthetic Services

Ophthalmology Management,

Vol. 12, No. 3

65. Ruden, B.:

Compensation: Should you share profits or share overhead?

EyeWorld,

Vol. 13, No. 3

PRESENTATIONS

"Opportunities in Ophthalmology"

Department of Ophthalmology

University of Arizona School of Medicine

Tucson, AZ

October 10, 1997

"Developing a LASIK Practice"

Nationwide Vision Centers

Annual Corporate Meeting

January 23, 2000

"Ophthalmology Job Search and Employment

Contracts"

Department of Ophthalmology

University of Arizona School of Medicine

Tucson, AZ

August 11, 2000

"Look Before You Leap: Negotiating Practice

Opportunities"

Young Ophthalmologists Symposium -

Q&A Session

American Academy of Ophthalmology Annual Meeting

Dallas, TX

October 24, 2000

Integrated Marketing

AAOE Breakfast and Lunch Roundtables

American Academy of Ophthalmology Annual Meeting

Anaheim, CA

November 18, 2003

QUOTATIONS

Free Agent Nation Newsletter

"What is the free agent work ethic?"

EyeWorld (Vo. 5, No. 6)

Have PPMC's Affected Practice Valuations?

Review of Ophthalmology (Vol. X, No. 12)

Cast Your Net for the Right Kind of Fish

Contact this candidate