Manager Management

**** ********* **** ********, **** *****

Richard A. Bowers H: 614-***-**** C: 614-***-**** E: ****.******@*****.***

Senior Manager/Director Communications, Media, Education/Training

LinkedIn Profile: www.linkedin.com/in/richardabowers

Multimedia Summaries/Links: www.rabcomm.com/reel.html Bibliography: www.rabcomm.com/biblio.htm

Core Competencies Strengths & Knowledge

Strategic Business Planning Technology Commercialization Program Development

Startup/Turnaround Merchandising/Promotion Program Implementation

Change Management Internal/External Communications Program Management

Needs Assessment Public Relations/Media Relations Client Needs Analysis

Business Analysis Contract Review/Recommendation Product Introduction

Project Management Product/Market Identification User/Customer/Staff Training

Career Highlights Performance Highlights

Conceived and launched statewide certification program; coordinated $2 million in in-kind support from

certification provider and organized participation of 40 education institutions and districts; success occurred

despite extremely limited funds. Program Manager Ohio IT Clearinghouse, Ohio Learning Network

Successfully retained entire product line (interactive forums) through creation and implementation of new

business model; ultimately saved company $4 million annually in management contracts. Senior Program

Director CompuServe/AOL

Launched trade association promoting high-tech publishing opportunities; acquired membership and

assembled initial board of directors; recruited 400 international members; recognized by trade press and other

industry experts as authoritative source of key market intelligence. Founding Executive Director Optical

Publishing Association

Produced unique series of profiles of distinguished Ohio State University research faculty; interviewed, shot

and edited more than 25 hours of footage, including derivative products for major campus conference. Senior

Training & Development Specialist Office of Research, The Ohio State University

Professional Experience

PR Promotions LLC, Practical Video Studios Columbus, Ohio 2007 to Present

Privately owned and operated specializing in media solutions, marketing services, and unique branding ideas; supports

wide array of local and national customers.

Owner / General Manager

Perform hands-on art and video production lifecycle, including client message analysis and creation, marketing and

promotions development, art specification, production and re-creation, video setup and production, and

vendor/sub-contractor management (executing large-scale projects); simultaneously contribute to overall financial

management and profit/loss administration.

Created logos and taglines, websites and videos, catalog and promotional designs/materials. Generated attention

for company and grew clientele through initiatives including Benjamin Minute Promotion (providing finished 1-

minute product for $100); developed additional promotions including (but not limited to) nano-resume and

multimedia reel .

Clients Projects

USO of Central Ohio and Southern Ohio: Within extremely narrow timeframe, located vendors, modified art

and successfully delivered mugs, pens and additional items for features at luncheon; repurposed key video.

Ohio Optometric Association: Designed article of clothing with logo as signature item promoting InfantSEE (eye

checkups for babies); included fulfillment of several re-orders with program going national.

Richard A. Bowers R sum Page 2

Columbus Historical Society: Provided t-shirts contributing to development and promotion of specific

programming; restored and utilized extremely deteriorated graphic provided by client; success of program

ultimately resulted in several re-orders.

Ohio State University (Center for Emergent Materials): Re-built and modified multiple logos for conference

materials and multiple sponsoring departments; resolved several technical challenges.

Examiner.com: Selected as Columbus Life on Video reporter for local edition of national online news

publication; produced several features involving local musicians and businesses; periodic lead traffic generator;

included creation of titles, effects and music backgrounds.

Ohio State University College of Optometry: Shot and edited video of sponsored lecture.

TechColumbus: Produced, edited and posted video (including titles, effects and music backgrounds) of

interview with featured speaker for well-represented event.

Fuse Factory: Provided videos to promote programming of local non-profit arts-and-technology cooperative;

conducted interviews, captured footage, edited short videos used in web sites, and developed email and other

communication campaigns.

The Ohio State University Columbus, Ohio 2008 to 2010

Office of Research Training, Education & Communication (ORTEC)

University department providing training for office of research staff as well as university faculty and staff; training

addressed highly technical issues involved in research performance and compliance with federal and state law as well

as software, communications and public relations projects.

Senior Training & Development Specialist

Spearheaded development of multimedia training programs, promotional videos, and promotional copy for department

and external departments; consulted with staff and other departmental partners on technical issues including audio

production, green-screen video, teleconferencing and satellite conferencing.

Developed multimedia training experiences within university learning management system, Carmen

(requiring staff to learn additional system features); comprised creation of web pages, audio and graphical

content, and discussion boards.

Exceeded expectations coordinating and supervising 4 symposium events; recruited speakers, secured dates

and locations, created promotional campaigns and collaborated with campus publications (online and print) to

promote events; optimized registration software.

Served as co-manager of Administrative Research Council (ARC) comprising university research administrators;

published online newsletter, organized events and facilitated speakers as well as training internal staff utilizing

advanced technology to enhance meetings.

Produced training programs and recorded video for series of lectures in support of other departments; i.e.,

produced series on training for animal knowledge, animal handling for laboratory animal group.

Ohio Learning Network (OLN) Columbus, Ohio 2004 to 2007

Organization formed to promote online learning in higher education; collaborated primarily with Ohio colleges and

universities through $3 million budget and approximately 12 employees.

Program Manager

Administered initiative creating and launching clearinghouse for IT educational programs throughout Ohio; scope of

responsibilities included identification of participants throughout education and business community, creation of

websites and databases, development of certificate programs encouraging pursuit of higher education, and location

of IT solutions facilitating program execution.

Led development of program, Ohio Computing Unlimited, promoting ICDL certificate and successfully secured

participation by approximately 40 institutions; program encouraged increased education in IT as well as

elevated awareness for computing skills across workforce.

Negotiated $2 million grant for in-kind services plus price reduction and modified payment schedule.

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Created website promotion and negotiated special statewide pricing for CompTIA certificates for Ohio

Department of Education.

Richard A. Bowers R sum Page 3

Saved organization considerable expense through management of blogs, creation of podcasts and complete

development of 3 websites (including text, audio and video); also established and maintained system for

collecting and updating information for Clearinghouse databases.

Spearheaded production of series of videos for Ohio Department of Education, encouraging high school-aged

girls to pursue IT education and careers; initiative supported We Are IT program.

AOL/CompuServe (CS) Columbus, Ohio 1996 to 2001

Original and leading online service providing service to 4 5 million members (prior to acquisition by chief competitor,

AOL); operations staffed by over 2,000 network technology and publishing employees.

Senior Programming Manager/Programming Director

Managed $15 million in database and reference product revenues (fee-supported database products); managed

1,300 Forums maintained by 400 contractors and 4,000 volunteers.

Additional responsibilities included negotiation of business terms with external content providers; creation of

training programs for internal staff; guidance of technical projects requiring specification, design and creation of

new software accomplishing business initiatives.

One of team leads involved in launch of Internet-based version of CS and assumed responsibility for existing

channels (games, movies, religion, and women s issues) as well as launch of new channels (primarily science);

service ultimately increased hits 700% in 1 1 years.

Organized launch of innovative programming comprising interactive radio talk show, interactive version of

Oscars (including video feeds from E! network, early copy direct from Roger Ebert, and interactive chat and file

downloads), and news operation.

Optical Publishing Association (OPA) Columbus, Ohio 1988 to 1996

Startup organization considered first tier source of technical, marketing and product development information

involving compact disc/CDROM technology. Recognized both in US and Europe.

Founding Executive Director

Orchestrated and executed responsibilities focused on member acquisition and management; fundraising; publication

development, member training and seminar programs; simultaneously coordinated trade shows; managed confidential

industry data collection; delivered public presentations; participated as member of standards body.

Raised revenue through creation of publication series; included key research about production and other

confidential information for industry reporting as well as aggregated numbers helping wide-range of industry

stakeholders comprehend industry and market growth.

Education

The Ohio State University Columbus, Ohio

Bachelor of Science in English Education (Minors in History and Theater)

Graduate studies: Urban and Regional Planning, The Ohio State University & Library Science, San Jose State University

Technical Skills

Microsoft Office and Project Management Software

Audio/Video Production (Final Cut Pro Studio) Audacity Camtasia (PC) ScreenFlow (Mac)

Website Design/Maintenance (Photoshop, Xara Extreme, Corel and Dreamweaver) Social Media and interactive tools

for marketing, communications (Blogs, Podcasts, Wikis, WordPress, Typepad, Blogger, Facebook and Twitter)

Web 2.0 Tools for Management, Collaboration and Communication, Cloud Computing Implementation

Print, Integration of Print Assets with Online Create Once, Publish Many

PC, Mac and Phone Platforms Apps Process Flow and Project Management Hardware/Software Troubleshooting

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