Marketing Manager

JORDAN WHITE

*** ***** ***** ******, ** *****-***4 PHONE: 415-***-****

E-MAIL: ******@***.***

EXECUTIVE BRANDING, MARKETING MANAGEMENT,

OBJECTIVE

ADVERTISING, AND PUBLIC RELATIONS

Results-driven marketing/public-relations executive with 20 years of

significant and progressive experience in the hospitality, travel, and

technology industries and a strong record of success in marketing, Internet

marketing, branding, public relations, strategic alliances, relationship

management, trade exhibitions and events, collateral design, and

advertising.

Skilled team-builder, as demonstrated by assembling TellU America s

marketing team from the ground up to service TellU International s 7,700

hotels worldwide.

Savvy e-commerce marketer who played key role in designing two company

Web sites and conducted a symposia series to instruct hotel executives in

PROFESSIONAL

the value of Internet marketing.

PROFILE

Multinational account manager, whose experience includes 10 years of

global corporate accounts, such as Eli Lilly, Ball Corporation, Thomson

Consumer Electronics (RCA), American Express, GE Capital and Cummins

Engine Company and alliances with such companies as Hertz, MasterCard

International, Diners Club International, Dollar Car Rental, EuropCar, and

American Airlines.

Globally experienced achiever through positions with TellU International,

Copernicus International, and Stipe Network; extensive experience traveling

and conducting business in multicultural environments throughout North

America, South America, Europe, Africa, Asia, and the Pacific Rim.

MARKETING VICE PRESIDENT, STIPE NETWORK, SEPT. 2006 TO PRESENT

An Internet-based Global Distribution System for travel agents and travel suppliers.

Provided creative oversight for construction and content of Web site.

Standardized advertising to reflect focus-group input and ensure delivery of

key messages; produced brand standards manual including print and Web

content standards, and logo positioning requirements.

Designed company logo reflecting broader services while maintaining brand.

Produced and/or supervised production of collateral materials, such as two

CD-ROM multi-media brochures, eight-page print brochure, and press kit.

Manage public-relations activities and positioning of Stipe Network; secured

PROFESSIONAL multiple placements of quotes and mentions of company in media (list of

EXPERIENCE placements available).

SENIOR MANAGER, GLOBAL SALES/ACCOUNT MANAGEMENT, COPERNICUS

INTERNATIONAL, JULY 2002 TO SEPT. 2006

Fortune 500 International Global Distribution System.

Managed multi-tiered relationship with American Express globally, including

overall strategic planning, financial analysis and financial assistance

administration.

Facilitated cross-regional communication to ensure global awareness of

development initiatives and priorities.

Developed and nurtured global, regional and local market relationships.

Provided conduit for American Express input into Copernicus product

development and deployment.

J. White ~ page two

DIRECTOR, RELATIONSHIP MARKETING AND MARKETING SERVICES, THE AMERICAS,

TELLU INTERNATIONAL, MAY 2000 TO JULY 2002

International Hotel Reservations and Marketing Company

Directed all marketing services, Internet marketing, creative services,

exhibition services, and partnership-marketing initiatives in North America,

Central and South America and the Caribbean for the leading hotel

marketing, reservations and supplier of IT-based solutions to hotel

businesses worldwide. Interfaced closely with TellU Headquarters in Kew

Gardens, London, UK, on all multi-national projects.

Consolidated marketing-services organization to Chicago, IL, in 45 days.

Produced partnership-marketing collateral and strategic alliances with

several multinational companies.

Consulted on redesign and content of Web site: www.hotelreserve.com.

Developed such products as co-op advertising programs, Relax-O-Breaks,

Meetings Unlimited.

PROFESSIONAL

Broadened target audience to include corporate travel managers, meeting

EXPERIENCE planners and consumers.

MANAGER SALES AND MARKETING SUPPORT, AIRLINE PARTNERSHIPS AND

MARKETING SERVICES, KANE TRAVEL COMPANY, KANE PERFORMANCE IMPROVEMENT

COMPANY, DEC. 1998 TO MAY 2000

Travel Marketing

Managed nationwide sales/marketing support function and introduced

integrated-selling concept.

Expanded strategic alliance and public-relations activities.

Assumed full product management for Corporate Plus Visa product,

including strategic planning, product positioning, collateral development, key

endorsements, and start-up and management of centralized call center that

attained perfect service rating from surveys and focus groups.

Managed Kane Travel Company's first global account consolidation.

Researched and delivered seminars on travel safety, hotel security, airline

safety, jet lag, and travel health.

Bachelor of Arts in Communications, Rutgers University, New Brunswick, NJ

International Studies Program, University of Kent, Canterbury, Kent, UK

Completed Courses in Quality and Management offered by American

EDUCATION

Management Association, Learning International, EPIC Systems, Landmark

Education, National Business Travel Association, Peak Performers Series,

Kane Performance Improvement Company, and Pacific Institute.

Member, Direct Marketing Association

Member, Meeting Planners International

PROFESSIONAL

Member, National Business Travel Association

AFFILIATIONS

Member, ACTE

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