Kelly Anne Troiano

Email: abpi2n@r.postjobfree.com

Address:

City: East Norriton

State: PA

Zip: 19403

Country: USA

Phone: 267-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Targeting Positions in PUBLIC RELATIONS / MARKETING/ EVENT MANAGEMENT / PROMOTIONS / ACCOUNT MANAGEMENT / MARKETING COMMUNICATIONS / SPECIAL EVENTS Creative, dynamic, results-driven professional with expert qualifications in identifying and capturing market opportunities to accelerate expansion, increase revenue, and improve overall return on investment across broad industries, markets, and accounts. Self-motivated, energetic, and detail driven individual who is able to comprehend and manage multiple details and projects while focusing on the overall picture. Natural communicator with strong motivational skills and the ability to build, create, and execute with flawless precision and results. Proven ability to spot and analyze trends across multiple industry spectrums. Evolution of concepts into achievable business strategies. Strong negotiation and relationship-building skills. Project planning and execution; visual creativity; development of innovative branding and marketing campaigns. Development of numerous successful direct mail, newspaper, radio, and event marketing concepts and campaigns. Strong analytical and problem-solving skills with a focus on workable solutions Strategic and creative planning abilities with solid implementations skills. Thrive under pressure, proven ability to reach objectives under demanding circumstances. Computer literate with both Apple and Windows Operating Systems and programs including, but not limited to, Microsoft Office Suite, Adobe, Tapscan, Maximizer, Marketron and Qualitap Marketing Software.

Educational Background:

High School Dipolma from American Intercontinental University, Chicago IL 1/2001 to 4/2010 (Marketing & Human Resource Management)

High School Dipolma from Bowling Green State University, Chicago IL 1/2001 to 11/2012

Job History / Details:

Career Focus

Targeting Positions in

PUBLIC RELATIONS / MARKETING/ EVENT MANAGEMENT / PROMOTIONS / ACCOUNT MANAGEMENT / MARKETING COMMUNICATIONS / SPECIAL EVENTS

Creative, dynamic, results-driven professional with expert qualifications in identifying and capturing market opportunities to accelerate expansion, increase revenue, and improve overall return on investment across broad industries, markets, and accounts. Self-motivated, energetic, and detail driven individual who is able to comprehend and manage multiple details and projects while focusing on the overall picture. Natural communicator with strong motivational skills and the ability to build, create, and execute with flawless precision and results.

Proven ability to spot and analyze trends across multiple industry spectrums.

Evolution of concepts into achievable business strategies.

Strong negotiation and relationship-building skills.

Project planning and execution; visual creativity; development of innovative branding and marketing campaigns.

Development of numerous successful direct mail, newspaper, radio, and event marketing concepts and campaigns.

Strong analytical and problem-solving skills with a focus on workable solutions

Strategic and creative planning abilities with solid implementations skills.

Thrive under pressure, proven ability to reach objectives under demanding circumstances.

Computer literate with both Apple and Windows Operating Systems and programs including, but not limited to, Microsoft Office Suite, Adobe, Tapscan, Maximizer, Marketron and Qualitap Marketing Software.

Summary of Skills

10 years experience in marketing, public relations, & sales industry

Success in both inside & outside sales environments

Management experience both training and monitoring performance of up to 15 people

Proficient in both MAC & Windows computers

Business recovery and sustainability

Account maintenance

Event management

Project management

Negotiation skills

Interviewing experience

Hiring/Firing

Employee coaching

Strategic event planning

Territory Management Experience

Success in development of Customer Needs Assessment

Strong Customer Service Experience

MBA qualified

Quality assurance

Provide advertising solutions

Internet marketing

Campaign performance tracking

Guerilla marketing initiatives

Media buying

Social media marketing

Product management

Press release writing

Professional Experience

November 2009 to Current

Gannett Co. Inc. / Clipper Magazine Bucks & Montgomery Counties, PA

Territory Manager

Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines.

Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.

Worked with cross functional resources to implement direct marketing programs, reaching a 10 percentage increase in customer base.

Created standard monthly marketing collateral while ensuring all deadlines were met.

Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

Created and executed marketing/PR campaigns, including new product introductions and existing product development.

Developed media kits.

Reconstructed accounting records from clients' checks and cash receipts.

October 2008 to November 2009

Card Personalization Solutions Allentown, PA

Project Manager

Dramatically transformed the policies and procedures for the construction for particular product line.

Created and implemented several marketing platforms centered on the launch and sale of Card Fulfillment.

Cultivated new and lasting working relationships with multiple vendors and businesses to assist in the on-going process of Card Fulfillment.

Computed, recorded, and proofread data, records and reports.

Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.

January 2006 to October 2008

The Merchandiser Newspapers Blue Bell, PA

Senior Account Manager

Consistently among highest ranked sales performance in the market

Awarded for Sales Achievements on several occasions including Top Sales-September 2006 and Overall Sales Recognition for 2007

Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines.

Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

April 2004 to December 2005

New York & Company Langhorne, PA

Co-Store Manager

Consistently exceeded targeting forecasting and sales predictions

Managed daily business needs and staff

In charge of hiring/firing and training of all staff members

Executed all marketing initiatives to propel sales

Constructed weekly/monthly budgets for store revenue versus hours per staff

August 2004 to March 2005

Radio One Inc. WPLY FM Conshohocken, PA

Account Executive

Developed media kits.

Created and executed marketing/PR campaigns, including new product introductions and existing product development.

Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

August 2001 to January 2004

Cumulus Broadcasting Inc. Toledo, Ohio

Account Executive

Consistently ranked in the top 2 for sales for stations WRWK and WXKR.

Implemented and executed multiple promotional and charitable events presented by various companies and organizations.

Successfully negotiated increases from year to year through major accounts and new business

Education

2010 American Intercontinental University Chicago, IL

Dual Masters of Business Administration Marketing & Human Resource Management

Territory Sales ExperienceCompleted training: Professional Prospecting Skills, Selling Skills and Techniques, Consultative Selling

2001 Bowling Green State University Bowling Green, OH

Bachelors of Arts in Communications Media Relations

Organizations / Affiliations

Alumni Member-Alpha Gamma Delta

Associate Member-Harleysville Fire Company Station 89

Keywords

Account Management, Public Relations, Communications, Marketing, Social Media Marketing, Project Management, Business Development, Management, Media Relations, Human Resources

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